On April 17th, the theme activity of "Meet on the Field, Meet Me and Meet My Jiading Intangible Cultural Heritage" was held, and more than 10 Internet celebrities gathered together to go deep into Shanghai International Circuit, Xuhang Town Community Party and Mass Service Center and other places to immerse themselves in the charm of racing and appreciate the intangible cultural heritage.
The spring rain is misty, and it stops and stops. At the Shanghai International Circuit, celebrities learned more about the event. Although the roar of the car has not yet sounded, Jiading has quietly entered the "F1 time", with boxes of racing parts stationed in the pit area, the atmosphere of the racing track is gradually heating up.
Wan Liangchen, editor of "Green Core Channel ECC", sighed: "Seeing that the teams have started to prepare in an orderly manner, we are full of expectations for the upcoming races. As an automobile self-media rooted in Jiading, we will also make good use of the existing resources of Jiading's automobile industry to tell the story of Jiading's automobiles. ”
Wang Duojie, editor of "Dr. Tram", said that as a local automobile self-media in Jiading, the usual content is mostly related to automotive technology. It was a rare experience for them to be able to get up close and personal with the field. She believes that F1 is a product of the technological development of the automotive industry to a certain stage, and they will do a good job in the promotion of F1 events to better promote car culture from a technical point of view.
At the Xuhang Town Community Party and Mass Service Center, Internet celebrities visited the "Chuanyi Chunhui" straw weaving exhibition hall and kite exhibition hall to experience the charm of Jiading's intangible cultural heritage up close.
As one of the most representative handicrafts in Jiading, Xuhang straw weaving is loved by people for its diverse categories, novel styles and exquisite craftsmanship. During the visit, Huang Jing, the financial director of "Sprout Bear", frequently "liked", saying that these straw weaving works not only show the local flavor and characteristics, but also reflect the perfect combination of nature and craftsmanship, "I hope to participate in similar activities in the future and go to 12 streets and towns in Jiading." ”
During the event, Xu Xing's four intangible cultural heritage IP images - straw fairy "Xu Xiaoxian", martial arts boy "Xu Xiaowu", kite elf "Xu Xiaomeng", and steamed cake doll "Xu Xiaonuo" also left a deep impression on Internet celebrities. These images are based on straw weaving, martial arts, kites and steamed cakes, implying that citizens and friends fly their dreams like Xu Xing kites, forge strong kung fu like Xu Xing martial arts, create a happy life like Xu Xing steamed cakes, and finally weave a better future like Xu Xing straw weaving. Yang Li, a staff member of the Xuhang Town Cultural and Sports Center, said.
At the symposium, Internet celebrities watched the promotional video of the automobile culture festival and had a heated discussion on cultural tourism resources and social activities. "Our advantage is to use comics to make knowledge understandable, memorable, and speakable, and to solve the problem of not understanding. Hu Hui, head of personnel administration of "Mixed Knowledge", said that they are starting to promote the "Half an Hour to Fall in Love with Jiading" project, which will present the story of Jiading to more young people in the form of comics, so that they can understand and fall in love with Jiading.
Written by: Yang Yujie
Cinematographer: Zhang Yukai
Editor: Zhuo Mingxia