Recently, data shows that the new Cadillac CT5 sold only 705 units in a single week, and the author's first reaction when I saw this data was: it shouldn't be, the terminal plummeted by 60,000 yuan as soon as the new car was launched, how could the sales be so bleak?
You know, Cadillac CT5 as its main sales car, last year's monthly sales were nearly 10,000 units, but since the end of the year on the market of the new Cadillac CT5, its sales have continued to decline, logically speaking, the new Cadillac CT5 comprehensive strength has been significantly improved, interior technology is also more pleasing to young people, there are large price reductions after the listing, the entry model has dropped by 70,000 yuan, and the threshold price has been as low as 219,700 yuan, which should be a big sale.
Now it seems that the new Cadillac CT5 has been reduced in price to no avail, why?
In fact, the fundamental reason is that the price of BMW 3 series and Audi A4L has been reduced, looking back on last year's medium-sized sedan market, the price of Audi A4L and BMW 3 series in most areas can still be maintained at more than 250,000 yuan, but this year, these two models have fallen below 250,000 yuan, especially the price of Audi A4L naked cars have fallen to about 230,000 yuan, narrowing the price gap between Cadillac CT5, in this case, everyone can buy an Audi for an extra 20,000 or 30,000 yuan, who will pay attention to Cadillac as a second-tier luxury car？
And, in the mid-range market Camry is undergoing upgrading, adding without price increase, full of sincerity, and the terminal plummeted by 30,000 yuan Passat is also constantly squeezing Cadillac's sales market, in the face of the double squeeze of mid-range and first-line luxury cars, it is really difficult for Cadillac CT5 to sell well.
What's more, even if the Cadillac CT5 has become young and fashionable, few young people can casually take out more than 200,000 yuan, and the main consumer force of this level of models is still concentrated in the post-80s. Moreover, some netizens said that although there are large discounts on the terminal now, the actual loan plus interest and guide price are not much different, and asked the surrounding 4S stores, and in 2024, the full amount of the premium will still be more than 30 w, and it will be directly discouraged. To put it bluntly, the price reduction is still not in place.
However, it should be said that compared with the old and the new, the new Cadillac CT5 does make a lot of compromises. First of all, the price has indeed been lowered, the new luxury model only costs 219,700 yuan after the price reduction, while the old luxury model costs 224,700 yuan, which is more expensive than the new model by 5,000 yuan.
Secondly, the configuration of the new luxury model is equipped with L2 level assisted driving, sports seats, 33-inch central control screen, adaptive high and low beams, PM2.5 filtration device in the car and Snapdragon 8155 chip, while the old luxury model only provides L1 level of assisted driving, with leather seats, front seats support heating and ventilation, the main driver can be adjusted to the waist, the size of the central control screen is 10 inches, and it also has turn assist lights, interior atmosphere lights, rain sensing brushes and other configurations, which are not available in the new model.
It can be said that the old and new models, the configuration has been adjusted, some of the original luxury configuration, replaced by technology configuration, more practical, and the price has been reduced, from this aspect alone, the new Cadillac CT5 is still sincere.
Write at the end
In summary, the Cadillac brand, if it wants to get good sales, it must open a gap with BMW and Audi in price, in short, it is to increase the price reduction, so that more consumers will pay, after all, the brand influence of Cadillac and BBA is indeed not at the same level. For this mid-level luxury car, will you pay for it?
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