The "originator" of domestic new energy vehicles, Zhidou Automobile, finally returned to the market with the help of Geely and Emma after experiencing a gloomy moment.
On April 18, Zhidou Automobile's first model after the renovation - Zhidou Rainbow was officially launched, and the new car launched this time was designed with a total of 5 different configurations, with a price range of 31,900 to 43,900 yuan. From now until May 18, pay a deposit of 1,999 yuan, and the whole system can enjoy a cash subsidy of 4,000 yuan, and the retail price after the subsidy is 27,900 yuan to 39,900 yuan.
From the product point of view, Zhidou Rainbow is positioned as a 4-seater micro pure electric vehicle, and the CLTC working condition range is divided into 3 versions: 125km, 201km (fast charging) and 205km. From this point of view, its main competitors will be micro electric vehicles such as Wuling Hongguang MINIEV and Geely Panda.
What's more novel is that Zhidou Rainbow provides pink, purple, brown, yellow, cyan, green, brown, and other color matching, and pioneered the "trend skin rejuvenation" function, the body has 10 skin rejuvenation areas, each area has 7 colors to choose from, and the official said that "a total of 280 million massive skin rejuvenation programs, rejuvenating the car is as simple as changing a mobile phone case".
It is conceivable that Zhidou Rainbow may be like Wuling Hongguang MINIEV, and wants to become a "trendy item".
What does Zhidou Rainbow rely on to grasp consumers?
Judging from the design of Zhidou Rainbow in terms of color matching, it probably wants to become a trendy item. And this requires its design to be more concerned by consumers. From the perspective of modeling, the overall silhouette of Zhidou Rainbow is actually similar to Wuling Hongguang MINIEV, Geely Panda, etc., with a square shape and a small posture, which focuses on dexterity and cuteness.
In terms of details, Zhidou Rainbow also has some designs that enhance recognition, such as Y-shaped daytime running lights inside the lamp cavity, two-tone design of the body, and closed rainbow wheels all highlight the novelty of the vehicle. Coming to the interior part, while the colors are beautiful, the center console uses a large number of rounded rectangular decorative elements, including the gear shift structure, which is also knob-like, highlighting the cute style.
The instrument panel and center console are both floating shapes, which enhance the sense of science and technology of the model. It is worth mentioning that the 9-inch color touch center control screen + 5-inch LCD color instrument not only brings a sense of science and technology, but also brings many functions, such as supporting mobile phone App remote control, reservation charging, reversing image, reversing radar function. Compared with micro electric vehicles at the same price, the configuration of Zhidou Rainbow is still relatively rich.
In addition, the price of Zhidou Rainbow in micro electric vehicles is lethal enough, and its current price after subsidies is 27,900 yuan-39,900 yuan, while the starting price of Hongguang MINIEV is 32,800 yuan, in contrast, the entry threshold of Zhidou Rainbow is lower.
More space, Zhidou rainbow belt brand back to the market
Zhidou Automobile, which has undergone adjustments, seems to have clearly felt the importance of "dimensionality reduction strike" in the process of building Zhidou Rainbow. The length, width and height of Zhidou Rainbow are 3224/1515/1630mm, and the wheelbase has reached 2100mm, which is a relatively large size in micro electric vehicles.
As a comparison, the length, width and height of Hongguang MINIEV are 2917/1493/1621mm, and the wheelbase is 1940mm. It is worth mentioning that Zhidou Rainbow Rear Discharge can provide 1034L expansion volume, which is more flexible.
In addition, Zhidou Rainbow is also more able to "run", the peak power of Zhidou Rainbow motor is 20kW and 30kW respectively, the maximum speed is 102km/h, and the long-range version is equipped with 17.3kWh or 17.18kWh lithium iron phosphate battery provided by Guoxuan Hi-Tech / Honeycomb Energy Phosphorus, with a curb weight of 800kg. Its top speed is slightly higher than that of its price range. However, it should be mentioned that the micro electric vehicle market is declining, and the sales volume of Hongguang MINIEV is not as good as the monthly sales of 40,000+ that year.
Of course, for Zhidou Auto, Zhidou Rainbow is just an appetizer. According to the official plan, Zhidou Automobile plans to launch 8 new models in the next 3 years, and in the next 5 years, it will launch a product matrix of up to 16 models.