On April 12, 2024, Shiquan Shimei, Jiangxi Shicheng, a city with profound red cultural heritage and beautiful scenery, ushered in the grand opening of the 2024 brand strategy conference led by New Balance. With the theme of "Creating a New Era of Chinese Jogging Life", this conference showed the brand's new attitude of ten years of precipitation and classic return.
Guests and family members from all over the world gathered together, and the leaders and guests attending the conference were:
Ke Yansong, former vice chairman of the CPPCC of Ganzhou City and executive deputy head of the Ganzhou Textile and Garment Industry Chain Coordination and Promotion Group
Yang Xiaomei, director of the Ganzhou Municipal Bureau of Commerce
Liu Shihe, deputy secretary of the Shicheng County Party Committee and county magistrate of the County People's Government
Zeng Deqiang, chairman of Baiying Sports
Wang Huanbin, director of the Law Enforcement and Inspection Bureau of the Hubei Administration for Market Regulation
Si Guangyu, deputy secretary of the Shicheng County Party Committee and now deputy mayor of the People's Government
Liao Liping, director of the Shicheng County People's Congress
Lai Songlin, chairman of the Shicheng County CPPCC
Deng Xiaolan, director of the Organization Department of the Shicheng County Party Committee
Chen Zehai, general manager of Ganzhou State-owned Assets Industrial Investment Management Co., Ltd
Xiao Lianbin, President of the Head Office of Bank of Ganzhou
Li Fang, deputy county magistrate of Shicheng County People's Government
Dong Haihua, President of Ganzhou Branch of Agricultural Bank of China
Ni Wei, co-partner of Focus Media
Chen Guojin, founder and chairman of Shenzhen Chen & Chen Brand Positioning Consulting Company
Wu Jilin, chief partner of Shenzhen Lianxin Certified Public Accountants
Lu Hua, Secretary General of China Leather Industry Association
Zhang Wei, Vice President of Huajian Group
Zeng Dehong, chairman of Shanghai Rendong Sports
Mr. Cao Dewang, President of the Chinese Buddhist Calligraphy and Painting Association, "China's First Good, World Glass King", is an advisor to the Tong Dynasty Association
TESTINAYA MEKBIB, GENERAL MANAGER, PITTARDS, ETHIOPIA
Xu Yongtao, vice chairman of Ganzhou Federation of Industry and Commerce
Ding Zuyuan, Secretary General of Ganzhou International Chamber of Commerce
and other leaders and guests.
Take advantage of the trend and set sail
With the gradual improvement of the quality of life, sports are no longer exclusive to the field. From city walks to outdoor camping, from commuting jogging to recreational cycling, sports have long been integrated into everyone's life from all angles. Let sports be integrated into life, make life more quality, let the different needs of sports, fashion and versatility be integrated in the product, and create a new life sports product belonging to this era, which is "creating a new era of Chinese jogging life" The new changes brought by New Balance Leader, through the integration of urban fashion and sports and leisure design concepts, the sports elements are cleverly integrated into daily life scenes, creating ultra-comfortable clothing and shoes for sports and leisure, which is not only a new upgrade of the Chinese people's wearing experience, but also makes every exercise transform into a pleasant physical and mental enjoyment journey.
In the past decade, New Balance Leading Brand has always insisted on high-quality iteration of its own products. We know that only by crafting carefully can we create products that truly meet the needs of consumers. As Mr. Zeng Deqiang, chairman of the company, said in his speech: "We want to bring good products to thousands of consumers, so that they can also enjoy the high-level experience brought by this classic life product." ”
(Chairman Zeng Deqiang delivered a speech)
Gather momentum for a win-win situation and explore new
Time flies, ten years fly. Looking back, New Balance led the brand like a seed, quietly germinating in the fertile soil of the market and gradually growing. In the past ten years, the brand has moved forward pragmatically, worked hard and enterprising, governed the industry rigorously, overcome difficulties, and slowly developed and grew step by step.
The development of the brand is inseparable from the government's strong support and careful guidance, thanks to the government's policy support and good business environment, which provides a high-quality development environment for enterprises and a solid backing for the development of the brand.
(Liu Shihe, deputy secretary of the Shicheng County Party Committee and county magistrate of Ganzhou City, delivered a speech)
(Ke Yansong, former vice chairman of the CPPCC of Ganzhou City, delivered a speech)
The brand is well aware of the importance of professional power, gathers multiple advantageous resources, continues to strengthen brand building, and constantly consolidates and enhances brand influence.
Chen Guojin, founder and chairman of Shenzhen Chen & Chen Brand Positioning Consulting Co., Ltd., with his professional perspective and profound analysis, and New Balance led to depict a grand blueprint for brand development.
(Chen shares with Chen founder Chen Guojin)
In the eye-catching part of this press conference, Mr. Zeng Deqiang, chairman of the company, and Mr. Ni Wei, co-partner of Focus Media, took the stage to sign a strategic cooperation agreement.
(Signing site)
Focus Media, as a leading digital media group in China, will undoubtedly inject strong impetus into the cooperation between the two parties. It is believed that with the joint efforts of both parties, the brand will usher in a more rapid development.
(Jiang Nanchun, Chairman of Focus Media, delivered an online speech)
Mr. Chang Guanguan, Vice President of New Balance, elaborated in detail from multiple dimensions such as market analysis, customer group analysis, and marketing channel construction according to the overall brand strategic positioning.
(New Balance leads VP Champion)
The climax of the conference, the brand show, brought an unprecedented brand visual feast to the participants. Based on the urban sports scene and lifestyle, it deeply interprets the new style led by New Balance, which is an in-depth embodiment of the core of the brand, and also achieves a new fashion legend.
(Brand show scene)
Starlight dinner, sparkling
The stars are shining, playing the hymn of honor, announcing the awards, applauding warmly for the unremitting struggle, and paying high tribute to the consistent perseverance!
At the awards dinner, a song "True Hero" sung by the executives opened, "How to see the rainbow without experiencing wind and rain", and won the enthusiastic response of the guests with the aura of passion and inspirational melody.
(Singing by executives)
President of the Chinese Buddhist Calligraphy and Painting Association, Cao Dewang's personal advisor, and Mr. Tong Chaohui presented a masterpiece of calligraphy
The 2024 Welcome Banquet & Starlight Cup Awards Ceremony featured various awards to commend excellence and hard work, and the inspiring sharing moments and wonderful programs were intertwined, pushing the atmosphere to the peak.
(Wonderful programs will be staged in turn)
(Award Ceremony)
Precipitation is obtained because of dedication, and the tide is at the head of the new opportunity. 2024 is a year of challenge for all leaders to stand up and climb the peak, a year of forging ahead with vigor and determination, and a year of abundance with altruism and win-win results.
(Press conference site)
In the journey of "creating a new era of Chinese jogging life", the brand must seek according to the situation, move in response to the situation, follow the trend, and take advantage of the situation, so as to promote the continuous development of the brand and achieve advanced progress in the fierce market competition. The baton of New Balance leading brand is handed over to us, determined to become a game-breaker, inject new vitality into the industry, become an aggregator, gather strength to create brilliance, become a pioneer, and lead the trend of the times. This is not only the development direction and goal of the brand, but also the responsibility and responsibility given by the times.