Catering is an important part of China's economic "domestic consumption", hot pot is the largest and most standardized category in China's catering, and it is one of the most popular catering categories among consumers from south to north and from east to west. According to the "2023 Hot Pot Category Development Report" jointly released by the China Hotel Association and Meituan Group Buying, hot pot ranks first in the main meal category in terms of the number of stores, group purchase orders and nuclear sales, and 30% of the total catering revenue in the country in 2023 will be contributed by hot pot, which is the only category that accounts for more than 20%.
Among the about 500,000 hot pot restaurants in China, there are more than 200,000 Sichuan-Chongqing hot pots, among which the bottom of the butter red soup pot is the most favored by consumers. Whether it is hot pot catering or hot pot base market, butter pot base and butter base account for more than 50%. As the core raw material of Sichuan-Chongqing hot pot, butter has a large market demand.
Overview of hot pot butter
"Hot pot butter" refers to the butter products obtained by processing and extracting the fat in the cow's body through a special process for the production of hot pot bases, hot pot bases, and the production of hot pot bottoms and base materials for hot pot catering, which has a strong aroma and unique taste, which can enhance the deliciousness of hot pot. In 2023, with the growth of the hot pot catering and hot pot base market, the total sales volume of China's hot pot butter market will be about 1 million to 1.5 million tons.
Image source: Zhang Bingbing hot pot butter
Hotpot butter market development drivers
The national catering industry and the Sichuan-Chongqing hot pot market continue to grow
In 2023, the national catering revenue will exceed 5.2 trillion yuan, an increase of 20% year-on-year, creating a new history. As one of the sub-categories, Sichuan-Chongqing hot pot currently occupies a large market share in Chinese catering. According to the statistics of Meituan's platform order data in 2023, Sichuan-Chongqing hot pot contributed nearly half of the hot pot group purchase orders. The continuous growth of the national catering industry and Sichuan-Chongqing hot pot will also drive the vigorous development of the hot pot butter market.
Consumers pay more attention to the food safety of hot pot butter
With the continuous and frequent occurrence of food safety incidents such as "hot pot old oil", "gutter oil" and "poisonous butter" in recent years, the food safety of hot pot butter has attracted more and more attention from consumers. At the same time, more consumers are also willing to pay for higher-quality ingredients, and in order to deepen the memory of the brand in the hearts of consumers and enhance the value of the brand in the hearts of consumers, hot pot catering companies have launched disposable pot bottoms or selected high-quality butter to drive the growth of hot pot butter sales. In the future, hot pot butter products with safe, delicious, healthy and brand attributes will be more likely to be recognized by the market.
The innovation of hot pot butter products helps catering enterprises to develop differently
As a core raw material supplier of hot pot butter enterprises, Zhang Bingbing hot pot butter has invested more resources to conduct in-depth research on the market and consumer demand, grasp the new requirements of the market for the bottom of the butter pot, and create innovative products with differentiated hot pot butter (such as disposable hot pot butter with the taste of old hot pot, polypeptide butter that improves the fat aroma and fleshiness of the bottom of the pot, heart-shaped butter that increases the appearance and mellow taste of the bottom of the pot, and high hardness butter that effectively solves the problem of high-temperature storage of butter, etc.), so as to enhance consumers' memory of the bottom of the pot to achieve high-frequency repurchase and word-of-mouth communicationTo help hot pot enterprise customers break through the homogenization dilemma and have more advantages in market competition.
Zhang Bingbing hot pot butter - 28 years of perseverance and innovation to create good butter
Founded in 1996, Zhang Bingbing Hot Pot Butter is a company that develops, produces and sells animal fats
It is a modern science and technology enterprise that sells as one, and is committed to making the "Zhang Bingbing hot pot butter" brand where there is hot pot. Since 2013, the company has successively launched 7 innovative products - old hot pot butter, heart-shaped pot butter, three-dimensional pot butter, 6-flavor butter, premium butter, high hardness butter, and Taihuo polypeptide fragrant butter, which continues to lead the hot pot butter industry to develop in the direction of safety, deliciousness and health.
Image source: Zhang Bingbing hot pot butter
In 2020, Zhang Bingbing's hot pot butter brand will be comprehensively upgraded, taking "safety" as the brand strategy, proposing that "safety is the standard of good butter", and strictly controlling every link from the source to the finished product. At the same time, it has cooperated with PICC for four years to "insure 100 million yuan" to escort the safety of 10,000+ hot pot stores and ensure the safety of customers' oil, and truly achieve three-stage control from the upstream, middle and downstream, which are interlocking to achieve a 360° safety closed loop from the source to the table. As one of the three major national standard drafting units in the oil industry, Zhang Bingbing hot pot butter has always been at the leading level in the industry in the field of technology research and development and innovation, and has also shown its industry status and responsibility.
Based on the 2023 China Hot Pot Butter Enterprise Sales Market Research, Frost & Sullivan (Sullivan), the world's leading growth consulting organization, has made a research confirmation and awarded Zhang Bingbing the "No. 1 Hot Pot Butter Sales in China" market position confirmation certificate.