In China, there will be many people with the same name named Liu Ying, but "Boss Ying" is unique in the minds of many people. This self-media account, which relies on popular science railway knowledge to attract traffic, has 6.31 million followers in only 5 years.
In recent years, China's railways have achieved rapid development, new lines and new stations have been put into use one after another, service measures for the convenience and benefit of the people have been continuously optimized and upgraded, the intelligent Fuxing has been gradually launched, and the passenger and freight transportation mode has shown great changes. Liu Ying, as the conductor of the fourth EMU team of the Changchun passenger section of China Railway Shenyang Bureau Group Co., Ltd., often encounters situations where passengers do not know how to adjust seats, do not use boiling water valves, and cannot find seats and charging holes, so he came up with the idea of using the Internet to popularize common sense for passengers in the form of short videos.
At first, Liu Ying wrote the script in advance and arranged the scenes in advance, but the effect was not ideal. Later, she changed to only writing the outline of the 18th cross, and the rest was all improvisation. At the beginning of 2019, a passenger took a 04A seat ticket and couldn't find a seat. Liu Ying told him that 04A is 4A, and this experience was made into a short video of how to find a seat by popular science. As soon as it was issued, it received 200,000 likes. Its humorous language and down-to-earth performance have won the affirmation of the public. Netizens left messages: "This Northeast girl is so interesting!" "You can still learn knowledge by watching jokes, praise the movie boss!"
"At the end of 2019, the Duan Party Committee found me and set up a main creative team integrating planning, editing, and filming, and carried out an all-round package of the screen name, performance form, costumes and props, language use and other aspects of the 'Shadow Boss'. From the original individual operation to the later teamwork, Liu Ying and the Changchun Passenger Depot have made a lot of efforts to use the Internet hotspot to popularize railway knowledge.
As the popularity of the Douyin account continues to increase, Liu Ying has received a large number of messages and private messages from netizens, asking how to buy student tickets, whether you can take the bus without your ID card, and what are the rules for buying tickets on 12306. To this end, Liu Ying continued to expand the scope of his popular science, adding the content of explaining the use of new car body equipment, promoting new measures of railway services, revealing unknown positions of railways, and publicizing railway culture. Authentic Northeast dialect, witty and humorous performance, Liu Ying's popular science video has received countless praises. Videos such as "The Most Complete Strategy for Taking the High-speed Rail", "What Services Are the High-speed Rail Business Seats", "How to Use the High-speed Rail Toilet Correctly", "What to Do If You Don't Get on the Train" and other videos have opened a new perspective for the public to understand the railway, and she has also become a veritable "Railway Safe Travel Encyclopedia" in the hearts of netizens.
At the end of 2021, the Changbai passenger train opened, Liu Ying followed the propaganda team directly to Changbai Mountain after the crew, for the shooting effect, Liu Ying wore a tweed coat and carried the cold air in the mountains, and finished filming all the content without saying a word. On the road of struggle for her youth dreams, Liu Ying has always remained true to her original intention and moved forward steadfastly.
Up to now, Liu Ying and her team have recorded more than 200 short video works, with an original proportion of 100% and a total of more than 3.5 billion views. However, short videos are far from the whole of her work and life, as a member of the youth volunteer service team in Duannei, Liu Ying actively participates in various public welfare activities organized by Duannei. Over the years, she has entered schools and communities to promote railway knowledge more than 110 times, benefiting 8,000 people. He visited the elderly in nursing homes more than 20 times.
On the eve of the Spring Festival in 2023, Liu Ying and her team walked into the Hongdean Nursing Home, sent gifts such as soybean oil and fruits to the elderly, and also performed wonderful singing and dancing programs to celebrate the arrival of the Spring Festival with the elderly. In May 2023, Liu Ying learned that the children of Jiangnan Orphanage School in Jilin City had never seen or taken a train, so she not only brought the model of the bullet train to the school to explain the knowledge of railways to the children, but also bought pencils, erasers and other stationery supplies to give to the children, so that the children could spend a happy Children's Day. On January 18, 2024, Guangxi "Sugar Orange" traveled to Northeast China and took the D524 train from Harbin to Jilin. Liu Ying prepared small gifts such as railway cultural creativity and came to the train to popularize railway knowledge for the young passengers and interact happily with the young passengers. In 2024, Liu Ying will participate in the opening dance and magic performance of the CCTV Spring Festival Gala, allowing the audience and netizens to see the other side of her versatility.
Liu Ying has also won a number of awards. In 2022, she was rated as the most popular employee in the country by the All-China Federation of Trade Unions and the Central Cyberspace Administration of China, the 6th China Good Netizen by the Central Committee of the Communist Youth League and the Central Cyberspace Administration of China in 2022, the National Railway Advanced Female Worker by the Female Workers Committee of the All-China Railway Federation of Trade Unions in 2023, and the Youth Internet Civilization Messenger by the Central Committee of the Communist Youth League and the Central Cyberspace Administration of the Communist Youth League in 2023, and was selected as a candidate for "China's Good People" in the first quarter of 2024.
Although she has become an Internet celebrity with 6.31 million followers, Liu Ying's main job is to serve on the train, and she said that she is willing to stick to the front line of the railway, which is also the foundation of her video creation. "I hope to make more influential, innovative and distinctive works to promote the good voice of the railway. Liu Ying is using her video to witness the upgrading and change of China's railways.
Produced by Jilin Daily
Author: Jilin Daily all-media reporter Han Yuhong
Curator: Han Xuejie
Executive Editor-in-Chief: Yu Yue
Editor: Ma He