"When a country's per capita GDP reaches US$10,000, its sports industry will usher in explosive growth", and this industry law is also being fulfilled in the Chinese market. In 2019, the per capita GDP of Chinese reached 10,143 US dollars, and the total scale of the sports industry reached 2.95 trillion yuan that year, and its development has undergone qualitative changes. On April 17, the 100-day countdown to the Paris Olympic Games, Tencent Marketing Insight (TMI), Miaozhen System and Krypton jointly launched the "2024 Sports Marketing Value Insights" (hereinafter referred to as the report), a series of answers and interpretations can be found -
• What are the variables in the development of the sports industry?
• Why is there more people participating in sports with real money?
• Why are there more crowds and how are they different from the past?
• How do you judge the value of a sporting event?
• How to innovate in sports marketing?
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To complete the report, please scan the QR code above or click "Read More".
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