THE YEE BRAND WILL LAUNCH THREE MODELS IN THE NEAR FUTURE, THE YEP S7 AND YEP P7 AS THE FIRST PRODUCTS WILL BE LAUNCHED LATER THIS YEAR, AND THE PRODUCTION VERSION OF THE YEE GT CONCEPT WILL BE LAUNCHED IN 2025.
On April 16, Honda China officially unveiled its new electric vehicle brand exclusive to the Chinese market in Beijing. "Ye" means "bright, shining", and aims to "allow drivers to enjoy the pleasure of driving, release their innermost desires, and let everyone's personality shine and inspire their authenticity." ”
The brand will be the first in the world to use the "H" logo, which belongs to the new generation of all-electric vehicles. On the basis of the intelligent pure electric W architecture, by 2027, there will be 6 new models of the "Ye" brand, all of which will be independently designed by Honda China's young R&D team.
The W-Architecture is a next-generation dedicated pure electric platform developed by Honda specifically for Chinese consumers, featuring a "3-in-1" high-power drive motor and an integrated die-cast all-aluminum housing for high-capacity, high-density battery packs, as well as a split isolated battery cooling system. The architecture is available in both single-motor rear-wheel drive and dual-motor four-wheel drive options, and is equipped with a front double wishbone and rear five-link suspension system with a high degree of setting freedom, making it highly scalable and can be selected in a number of different driving modes according to individual needs.
烨S7
烨P7
Ye S7 and Ye P7 will be the first products of this brand. The design of these two SUVs is full of passion and futurism, but the details are different: the overall visual effect of the Ye S7 is flatter, more dynamic, full of young people's passion and vitality, while the Ye P7 focuses on the expansion to the sides, and the overall style is simple and clear, which is more suitable for mature consumers.
Ye S7 interior
Ye P7 interior
The interiors of both models feature advanced soundproofing technology and materials, as well as high-damping seats. Honda's traditional "MM concept" and "space magician" technology will also be continued in Ye brand models. They are equipped with an intelligent cockpit that supports OTA online upgrades, as well as highly scalable FoD (on demand) services, including R Super Mode, which greatly improves the vehicle's acceleration, handling and braking performance, and V Exclusive Mode, which offers a high degree of freedom of function options. They also incorporate the Honda SENSING 360+ and Honda CONNECT 4.0 systems into the cockpit to provide active safety assistance and personalized service to passengers.
烨P7
烨S7
Ye S7 and Ye P7 have a special skeleton for pure electric vehicles with high rigidity and strong toughness, and a large number of high-strength steels are used, of which hot stamping steel accounts for more than 24%, and the torsional rigidity is up to 40,000 Nm/kWh. The battery is equipped with a 12,000-ton integrated large die-casting all-aluminum shell, with excellent battery pre-collision structure design, integrating cooling, battery protection, improving the rigidity of the car body, and integrating the functions of power interface; At the same time, a specially designed split isolated battery cooling system is adopted to realize the complete isolation of the battery compartment and the cooling cabin, so as to avoid the short circuit of the battery caused by liquid leakage in the event of a collision, and to protect the battery safety from the inside to the outside.
In addition to these two SUVs, the Ye brand also released the Ye GT CONCEPT concept car at the same time. This sporty and powerful coupe will be the brand's flagship model when it is officially launched. With the design concept of "One Touch the Future", it has created sharp body lines and sharp visual effects. The "racing cockpit" is used in the car, and for the first time, a Huawei light field screen is installed on the passenger side, which can be linked with sound, light, and aroma devices to bring unique riding pleasure.
烨GT CONCEPT内饰
We will continue to pay attention to what Honda's pure electric brand, which is tailored for Chinese consumers, can make a difference in the surging new energy market.
The author of this article is Kick Car Gang Alai