Recently, the State Post Bureau issued the "Notice on Granting the "2023 Express Service Modern Agriculture Gold Medal Project", and Shandong Tai'an Feicheng Taomu was among them.
Feicheng is famous at home and abroad as the "hometown of Chinese Buddha peach", and "Feicheng peach wood carving" has also been approved as a national geographical indication certification trademark. This is the country's largest peach handicraft production, sales and distribution center, 99% of the country's peach handicrafts are from here. With safe, fast, convenient and reliable high-quality services, especially the packaging optimization of handicrafts such as peach wood swords, YTO has spread the Qilu "peach culture" on wood carving more beautifully and further.
According to incomplete statistics, up to now, there are more than 160 Taomu tourism commodity production and sales enterprises in Feicheng City, providing more than 40,000 jobs and annual sales revenue of more than 2 billion yuan. Relying on the local peach wood market, YTO Feicheng Branch has had a business volume of nearly 40,000 tickets since its establishment in 2009, and has developed from a small store to one of the local benchmark express delivery companies.
Liu Chao, the person in charge of Feicheng Branch, introduced that although Feicheng peach wood carving folk customs have a long history, but for a long time before, most of the people in Feicheng still only cut down peach wood as firewood, burn fire for cooking, a few people will consciously prune peach branches, peach wood, learn to process, carve into a variety of peach wood handicrafts, open a store for sale. Around 2012, e-commerce rose, and peach wood handicrafts began to sell well on the Internet. "In recent years, we have sent mahogany handicrafts from the initial hundreds to thousands to tens of thousands. In the past, the wood used to burn the fire and cook has become a gold ingots in the eyes of many ordinary people. ”
In order to serve the peach wood market, Liu Chao has been tossing a lot over the years. He first expanded the operation site of less than 300 square meters to more than 6,000 square meters, and upgraded the vehicle from a small car of more than 3 meters to a van of 9.6 meters, and invested in the purchase of a set of automatic sorting equipment for entering the port. "Good infrastructure construction is the premise, and only by effectively increasing production capacity can we digest the business volume that is growing year by year and keep up with the pace of the market. Liu Chao said.
In addition to upgrading hardware, Liu Chao is even more painstaking in how to improve the service experience of Taomu merchants. Feicheng Branch tailors exclusive packaging for peach wood merchants, and provides professional, customized and green materials for the "Feicheng Peach Wood Carving" National Geographical Indication Certification Trademark. "This is a process of continuous exploration, such as the selection of packaging cartons, whether it is one layer or three layers, the thickness of the packaging should be controlled between 3-5 mm, and if necessary, bubble wrap and other fillers should be added. ”
The peachwood sword with a length of about 1-1.5 meters has the meaning of blessing and safety, and is an "Internet celebrity" item, but for express transportation, it is easy to be damaged and broken in loading and unloading, sorting, transit and other links. Liu Chao suggested that merchant customers should increase wooden boxes when packaging at a very early stage, which effectively reduces the loss rate of peach wood products in the transportation process, and now it has become the standard configuration of merchant packaging.
Not only that, Feicheng branch also provides door-to-door service, a day more than a frequency to peach handicraft sales enterprises, stores to pick up, in the "double 11", "double 12" and other big promotion periods will arrange professional service teams and vehicles stationed in line to wait for pickup, assist in packaging, ordering, to save operation time to the greatest extent, improve timeliness and service experience.
Taishan Taomuwang is one of the cooperative merchants of Feicheng Branch. Liu Chao recalled that in 2010, the merchant had a ticket for the return of peach wood handicrafts to go to YTO (at that time, the shipment had not yet been selected YTO), and he took the initiative to communicate with the merchant when sending the return to the door, actively introduced the company's business, and then visited the door many times. In the end, the merchant gave the Feicheng branch a certain amount of mail. In the past ten years, with attentive service, the merchant has handed over more and more pieces to YTO, and Feicheng Branch has become the first choice for the merchant to send goods.
"YTO's service has always been very caring. The relevant person in charge of Taishan Peach King said that because the weight and shape of peach wood are different from the usual items for delivery, it is more troublesome to carry them to the outlets. "Regardless of wind or rain, every day at 4 o'clock in the afternoon, there are YTO brother specially to the store to pick up, loading is careful, handle gently, we all take the YTO brother loading action to demonstrate, let other express learning. ”
Not only that, the after-sales service of Feicheng Branch has also been highly recognized by merchants. "Since we have used YTO's customer butler, the intelligent customer service 'Xiaoyuan' has become our good helper, which can reply to questions online 24 hours a day, and when manual customer service is needed, they will have feedback within 10 minutes. There's also a 'quick claim' feature, which doesn't require proof and claims are very fast, allowing us to deal with breakage,"
"Peach wood handicrafts are a gold medal project in our hometown, and we will definitely provide gold medal express delivery services. Liu Chao said that Feicheng Branch will continue to deeply integrate into the supply chain of peach wood handicrafts, continuously enhance the support of delivery services for modern agriculture, and contribute YTO wisdom to Feicheng peach wood handicrafts "going out".