In the first quarter of 2024, the sales volume of China's new energy heavy truck industry reached 11,000 units, a year-on-year increase of 58.9%, and the penetration rate reached 8.3%, a year-on-year increase of 5.4%. SINOTRUK keeps up with market demand, continuously optimizes product competitiveness through in-depth development of market segments, and creates explosive products for different market segments, and has achieved remarkable results. In the first quarter of 2024, Sinotruk's new energy heavy trucks have achieved excellent results in the forefront of market sales, among which the dump truck market ranks first.
So, why can SINOTRUK New Energy achieve such excellent results in a short period of time? This is inseparable from SINOTRUK New Energy's reliable product technical strength and efficient service management mode.
Continuously improve product strength to meet the needs of multiple scenarios
In order to deepen the market position of SINOTRUK's new energy products, SINOTRUK New Energy focuses on core scenarios such as ports, steel mills, and coal, and meets customers' needs for vehicles in different scenarios by virtue of its product characteristics of high reliability, low dead weight, and long battery life, continuously innovates and improves, and consolidates and rapidly expands its market share.
By reducing energy consumption, reducing dead weight, reducing car purchase costs, and improving vehicle reliability, attendance, safety and comfort, SINOTRUK New Energy continues to capture the application boundaries of various scenarios, realize the strategy of one vehicle, one scene, one scene, one vehicle, and one another, so as to accurately meet the needs of users for the use of vehicles.
The integration of marketing plans makes the terminal worry-free when buying a car
According to the diversity of user needs, SINOTRUK New Energy actively creates a new marketing model, integrates internal and external resources of the group, and realizes the transformation from selling products to selling solutions. In addition, the Group has adopted a new leasing model to meet the needs of end customers to purchase cars, and provided high-quality large customers with leasing and sales solutions, so that large customers can operate with light assets.
Fully equipped acceleration to let the service take root downward
What is the core of the new energy commercial vehicle service? It is not the number of the warranty mileage released by the merchants, but the timely and effective handling of vehicle problems, so that customers can make more money with less delays! China National Heavy Duty Truck is well aware of the true meaning of service, relying on its perfect after-sales service system, to provide new energy customers with the most powerful service guarantee in the industry. SINOTRUK has a huge market share, common parts for maintenance products are all over the place, and the reserve of special parts is accurate and sufficient, from the headquarters warehouse to more than 50 central warehouses, and then to various service stations, which can ensure that customers can get the required parts in time. In addition, SINOTRUK has also launched a "non-stop service" policy, where customers who meet the non-stop service standards can choose to receive 1,000 yuan/day of parking compensation or provide free substitute car service to ensure that the operation is not affected.
On the new energy track, SINOTRUK New Energy relies on more than 60 years of experience in R&D and production of heavy trucks, a technical team of more than 4,000 people, the most complete global scenario database and the world's top supporting supply chain, integrating top technologies at home and abroad, and the manufacturing process has reached the world-class level, and is committed to providing users with high-efficiency logistics equipment and customized solutions, so as to help customers achieve greater economic benefits.