The hype of celebrity popularity and commercial operation have aroused widespread attention from public opinion
At present, high-profile celebrities have a huge fan base and strong online influence, and they have undoubtedly become the focus of the public by using their popularity and fan appeal to carry out various commercial activities.
Among them, the trendy clothing brand founded by Lu Han has aroused strong public concern due to product quality problems. On February 16, 2023, a well-known blogger posted a sharp evaluation of Lu Han's trendy clothing on his personal video channel: "The quality of this clothing is unbelievable!"
In the video, the blogger shows the Luhanchao brand clothes he bought in detail, and points out that the price tag of the clothes is as high as 1,500 yuan, but the production process and details are extremely rough, and even the basic hemming treatment is not involved, and the sewing skills are even more lackluster.
In addition, the blogger also made a preliminary estimate of the cost of raw materials for clothing, believing that the actual production cost of the clothing with a cotton content of only 32% may be less than 60 yuan.
The blogger's real display and in-depth analysis quickly detonated online public opinion. Previously, Ouyang Nana's "Nabi" brand was also in trouble due to product quality problems, selling polyester fiber products to fans at a price of several hundred yuan, and now Luhan's trendy brand clothing quality incident has once again aroused heated public discussions.
In this storm of public opinion, Lu Han, as the protagonist, did not make any public response to this matter, and only released a brief statement from the official account of Lu Han Chaopai, promising that consumers can unconditionally return or replace the goods within seven days after purchase.
However, this seemingly sincere response did not quell the public's anger, but further intensified the conflict between Luhan and netizens and fans.
Many netizens have accused Lu Han of taking the opportunity to make money, only caring about raising the price of goods and ignoring the quality of products, while Lu Han's fans are trying their best to defend their idols and have fierce arguments with netizens.
This dispute undoubtedly put Lu Han on the cusp of public opinion again.
Eventually, Lu Han posted an intriguing post on his personal social media account, which appeared to be a response to the incident. He uploaded an image with the caption: "Keyboard Warriors, you guys are amazing.
Obviously, Lu Han did not realize his mistakes, but pointed the finger at the majority of netizens, calling them "keyboard warriors".
At the same time, actor Li Jingjing and her husband Liu Zhen were also exposed to be suspected of defrauding franchisees in the process of operating the "Jingjing Tea" brand, and failed to deliver the goods after charging franchise fees, which triggered strong public condemnation.
This incident undoubtedly triggered the public to think deeply about the motives behind this low-key and simple actor with a previous stage image.
The public began to question whether these celebrities' "cutting leeks" was intentional, or were they just chasing their personal entrepreneurial dreams?
The stars are keen to set up shops to sell goods, with inflated prices and poor quality
In addition to Lu Han and Li Jingjing, many celebrities have followed suit and dabbled in various commercial projects, such as hot pot restaurants, fashion clothing brands, and so on. Celebrities seem to have seen such business activities as a tool for their fortune.
Chen He's strategy is to use the influence of Internet celebrities and the support of celebrity friends to quickly increase the popularity of Xianhezhuang, and then open up the franchise rights on a large scale, and easily earn up to 300 million yuan in revenue just by joining the franchise fee.
However, this rapid expansion model has aroused strong dissatisfaction from franchisees, who accuse it of being a typical "illegal opening of franchises", which is essentially "cutting leeks".
Chen He, however, seems unconcerned about such accusations. In the face of the franchisee's accusations, he only responded lightly that he was not directly involved in the operation and management, but only appeared on the scene as a spokesperson.
Regarding this perfunctory attitude, many netizens have said: Chen He's behavior of "cutting leeks" is too obvious!
Compared with Chen He's hot pot restaurant, Meng Fei's "Meng Fei's Small Noodles" and Huang Lei's "Huangliang Yimeng" jointly created have fallen into the dilemma of high price and low quality.
Meng Fei's small noodles and a bowl of ordinary noodles are sold for as much as 35 yuan, which has aroused questions from consumers. Although the store opened at the peak of Meng Fei's popularity, and even attracted many celebrities to cheer, it was finally overpriced and had to be closed.
After that, Meng Fei and Huang Lei jointly opened a hot pot restaurant - "Huangliang Yimeng", although a lot of effort has been put into the decoration design, but the price of each beef is as high as 398 yuan, and the price of hairy belly is as high as 380 yuan, which is also unaffordable.
This blind pursuit of high prices, but ignoring the quality of products, eventually ended in the closure of shops.
Through the above shocking cases, we have to sigh that many celebrities ignore the real needs of consumers and blindly indulge in the pursuit of profits when they are carrying out various commercial projects! They make full use of their own popularity and eye-catching follower effect, unscrupulously boasting about their own brands, but do not care about the actual situation of product quality.
What is more, for example, Li Jingjing's "Jingjing Tea" incident is simply a blatant fraud! Li Jingjing and her husband Liu Zhen, after charging high fees from franchisees, have failed to fulfill their delivery promises, and this move was immediately detonated by the public anger after being exposed by the Beijing News.
On the whole, in the process of business operation, these celebrities only focus on how to use various marketing strategies to attract consumers, but ignore the product quality itself. They seem to see these businesses as a shortcut to wealth, rather than a genuine way to provide quality services to consumers.
This kind of "eating appearance" is really unacceptable!
Celebrities should return to their jobs and put good fans first
What's more, such as Li Jingjing's "Jingjing Tea" incident, it is simply a naked fraud!
These celebrities seem to have forgotten their jobs and are overly enthusiastic about business operations. They were supposed to repay the love of their fans with their superb acting skills and outstanding creative talents, but now they are only concerned about opening stores to make money, which makes people wonder if they have lost their original ideals and pursuits?
For celebrities, the reason why they can win the enthusiasm of the majority of fans is largely due to their excellent performance skills and excellent quality of works. Today, however, they are focusing all their energy on their business operations in an attempt to make a bigger profit by selling their goods.
This approach is undoubtedly disappointing, and at the same time, it also raises deep doubts about the personality of the star.
However, when these celebrities use their significant influence to engage in deceptive business activities and defraud fans of their money, it is no wonder that fans suddenly fall into the deep pain of being disappointed and disappointed.
For example, the quality of Luhan's trendy clothing brand has caused a lot of controversy, and netizens have accused it of blindly raising the price, but turning a deaf ear to the quality of the product. Another example is Chen He's well-known hot pot brand "Xianhezhuang", which adopts a rapid expansion strategy, which is regarded as a typical "illegal open franchise" behavior, but in fact it is just a ruthless "harvesting leeks".
Therefore, I firmly believe that celebrities should always keep their professional mission in mind when they enter the business world, put the deep affection of giving back to their fans in the first place, and strive to provide excellent products and services, rather than just pursuing the maximization of profits.
They should focus on improving their acting skills and creative standards, impress fans with excellent works, and make fans truly feel the sincere dedication of stars, rather than becoming "leeks" who are ruthlessly exploited.
Only in this way can the stars win the heartfelt respect and warm love of the majority of fans, and then lay a solid foundation in the fierce market competition. After all, blindly pursuing short-term interests and ignoring long-term development will eventually lead to serious damage to one's reputation and status.
Through the above in-depth analysis, it is not difficult to find that more and more celebrities are trying to grab more lucrative economic benefits by getting involved in various commercial projects. However, in many cases, they seem to ignore the real feelings of consumers and are bent on maximizing profits, only to lose their business image.
As celebrities, they should have repaid the love and support of their fans with their superb acting talent and excellent creative ability. Now, however, they are turning all their energies to business operations, trying to use their huge influence to carry out a ruthless "leek harvest".
This kind of behavior is undoubtedly disappointing, and at the same time, it also raises deep questions about the personality of celebrities.
In the face of doubt, Lu Han issued only a vague statement and unceremoniously called his critics "keyboard warriors." What's more, the famous actor Li Jingjing and her husband Liu Zhen were directly involved in the scandal of defrauding franchisees, which makes people wonder about the motives of these celebrities.
As public figures, celebrities should always adhere to the bottom line of professional ethics when engaging in commercial projects, put the return of loyal fans' love first, and strive to provide excellent quality goods and services, rather than just pursuing the maximization of profits.
Only in this way can they win the respect and love of the majority of fans, so as to be invincible in the fierce market competition.
After all, no one wants to be reduced to a "leek" who is ruthlessly exploited. Celebrities should operate their business projects with a high sense of responsibility and conscience, and don't let their "appearance" be too embarrassing.
Only in this way can they truly realize their entrepreneurial dreams, and at the same time, let fans deeply feel the sincerity and dedication of the stars.
I firmly believe that as long as celebrities can return to their jobs, focus on improving their acting and creative standards, and treat business affairs with sincerity and responsibility, they will definitely be able to win more support and praise from fans, and achieve both career and fortune success.
Through the above in-depth analysis, it is not difficult to find that more and more celebrities are trying to obtain greater economic benefits with the help of various commercial projects. However, in many cases, they seem to ignore the rights and interests of consumers and blindly pursue the maximization of profits, only to make their "eating appearance" more and more ugly.
As celebrities, they were supposed to give back to their fans with their outstanding acting talent and creative ability. Now, however, they are turning all their energies to commercial operations, trying to use their influence to make a fortune.
This kind of behavior is undoubtedly disappointing, and even has deep doubts about the personality of the star.
Therefore, I strongly urge celebrities to keep their professional mission in mind when running commercial projects, take repaying the love of fans as the first priority, and strive to provide high-quality products and services, rather than just pursuing profit maximization.
Only in this way can they win the respect and love of the majority of fans, so as to gain a firm foothold in the fierce market competition.
There is no doubt that no one aspires to be ruthlessly oppressed "leeks"! Every celebrity should uphold responsibility and conscience to lead their own business projects, so as not to fall victim to the interests of others, so as to affect their image and reputation.
Only in this way can his entrepreneurial dream be truly realized, so that the majority of fans can feel the star's dedication and enthusiasm for his career.