Gao Xinhua said that the Star Era ET is the best SUV within 500,000.
follows the marketing tactics of Xiaomi Lei Jun's "fastest within 500,000" and Huawei's Yu Chengdong's "best within 10 million", wanting to create sound in an exaggerated way and gain the ability to get out of the circle in the era of traffic involution.
Technically, the Epoch ET is divided into two power routes, one is the EV route with a slightly higher price, and the other is the REEV (extended range route) with a relatively low price, of which the pre-sale price of the entry-level version of the REEV is 199,000 yuan, and the pre-sale price of the EV entry-level version is 239,000 yuan.
Seriously, such a price is already very low.
One is that the Epoch ET itself is positioned as a mid-to-high-end large-size SUV, on the other hand, its own product strength is not weak, new energy power, intelligent cockpit, intelligent driving assistance, etc., the cost is not low.
From the perspective of traditional fuel SUVs, a joint venture fuel SUV with such a large size does not have such a rich configuration and sense of technology.
After the pre-sale of Star Era ET, there is a strong and direct opponent, that is, another AITO M7 that has exploded, half a month ago, AITO M7 adjusted the price, and put the price of the entry model to 230,000, which lowered the threshold price.
Some people say that the opponent of Star Era ET is AITO M7, not exactly.
In fact, AITO M7 user groups recognize the product points of Huawei ADS more, but the landing price of the ADS version of AITO M7 is close to 300,000, which has opened a big gap with Star Era ET.
In other words, the potential customer base of the two products is not quite the same.
Compared with traditional joint venture SUVs, it has three characteristics: relatively low purchase cost, high product comfort, and low cost of daily use.
Although the current pre-sale price is around 200,000, it is only a pre-sale, and Star Era is testing market feedback, and the official price of the product in the future can be adjusted through pre-sale.
From the perspective of user acceptance, the sub-low-end model of REEV is more attractive.
That is, the 219,000 version, which is more than the entry 199,000 pre-sale version, with more front and rear head airbags, high-end intelligent driving, steering wheel heating, front seat heating, ventilation, massage, second-row power seats and 23 speakers.
But the price difference is only 20,000 yuan, in fact, when it is actually released, the price of the 219,000 version can be lower.
In addition, the Epoch ET is equipped with a large-capacity battery pack with a power of 32kWh, and has a range of 200km in CLTC mode, so the daily travel performance is not bad.
The Epoch ET is facing a joint venture SUV that is still running on the fuel vehicle track, and some of the UR-V, Guandao, and Highlander models of the same size will continue to be converted into electrified products.
After all, new energy vehicles have been accepted by more and more people, convenience, economy, and technological performance are gradually screening users, new car scenarios appear, and the user base of pure fuel models will shrink.
Therefore, Chery's logic of saying "the best SUV within 500,000" is actually from the perspective of traditional fuel SUVs, and it is true that the pure fuel SUVs that sold 500,000 in the past are not as fierce as the Star Era ET in terms of economic performance, intelligent performance, configuration performance, and technological performance.
Of course, the Star Era ET also represents a new era, and the products brought to the market by domestic cars with the help of electrification tracks are really completely different.