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- Source/Night Deep Finance
- Author/Night Deep Finance
Introduction: Fashion is not to blindly follow the trend, but to find oneself in the aesthetics of life and live one's true self.
The most obvious fashion elements are scattered in the OOTD (outfit of the day) that urban office workers do not change every day.
"Big cotton jacket, two cotton pants, inside is sheepskin wrapped in cloth", I haven't recovered from the "disgusting outfit" that exploded at work a few days ago, and the fashion circle has blossomed again.
In spring and summer, a new outfit gradually grows on the streets: lace translucent fart curtains.
Source: Xiaohongshu netizens
In human terms, it is a kind of tulle worn outside the outer pants, the material is like a curtain, there are both long and short, if you want to ask what is the function, in a word, it is fashion.
Try to think about it, is it familiar, this is not Superman's favorite underwear to wear, but this time it is a curtain, not briefs.
Also, going back to more than ten years ago, I vaguely remember that there are this small curtain on cloth sofas, vertical fans, and TVs to decorate and cover the dust.
However, the charm of fashion lies in the fact that it can deconstruct and reassemble any element to show its concrete impact.
Before the invention of the fart curtain, perhaps people would not realize that the outerwear with jeans would come to a slightly monotonous conclusion.
But this little curtain was tied to the buttocks, and there was an indescribable fit, so it became the greatest invention in the fashion industry.
On social media, last year's dopamine and Maillard have become a thing of the past, and the "Hanli and Korean" Korean outfits have begun to be hotly promoted by many bloggers.
It seems that as long as there is a fart curtain on the buttocks, whether it is a simple sweatshirt or a denim jacket on the upper body, or a retro jeans or a lace skirt on the lower body, it can be easily handled.
Source: Xiaohongshu netizens
On the street, the crowds of fart curtains watched the people who were stunned, and they couldn't figure out whether they were falling into clichés or whether everyone was collectively crazy and dressed indiscriminately.
In fact, just like fashion is a cycle, flip it over to the fart curtain ancestor, this way of layering culottes has been popular for a while, but the more common material is mostly leather or cloth, which looks good, but it is more cumbersome.
So when people are unwilling to give up this popular style, and they are too tired to be beautiful, the appearance of the fart curtain is like a nectar, quenching the thirst of the desert for a long drought.
Social media has also begun to rise a new style of dressing science - "fart curtain science", the research theme is how to wear fart curtains with a sense of luxury, from material selection to length research, there is a set of detailed to outrageous tutorials to choose from.
The young people are coaxed, and the next stop is to open their wallets and catch the fashion trend
Merchants with a keen sense of smell have already prepared all kinds of products, and here I have to mention the explosive logic of the fashion circle, when it is not so popular, there are only 10 pieces of one, after all, it is a piece of cloth made of lace, but it is reasonable.
Source: Taobao
After the fire, the new price card has already been prepared, and the price has also risen, and the price of some long models has also exceeded 100.
What's worse is that a variety of fart curtains are still sold out of stock, and the purchase of classic models once appeared in a predetermined mode, and it takes half a month to get the goods, even so, stores with monthly sales of more than 10,000 still abound.
But soon fart curtain lovers will find that in order to match an affordable fart curtain, they have to pay for a variety of clothes and pants to match it, which is not falling into the trap of consumerism.
From this point of view, Gen Z, which fast fashion brands can't handle, is very open-minded on social media, and they seem to be more willing to hand over this trust to new fashion trends.
Every cycle of fashion is not only the rise of new trends, but also accompanied by changes in life and consumption habits, as well as the renewal of fashion brands.
In the past decade or so, fast fashion has firmly ruled people's wardrobes, and the fashion elements defined by them have become a trend that people are chasing.
Just as no one can be young forever, neither will fast fashion brands. Brands such as zara and H&M, which were previously popular, have fallen into varying degrees of store closures, and have been labeled as "not fashionable enough" by young people.
Source: Zara's official website
From defining fashion to chasing fashion, brand giants are also struggling to turn around.
I still remember founder Yanai Masa's interpretation of UNIQLO's philosophy: "Contrary to fast fashion, which always follows fashion trends, we want to make sustainable clothing." ”
But the trend of the market changes, will teach every hard-mouthed brand to be a person.
Walking into the UNIQLO store, we can effortlessly see that the conspicuous position is displayed with "short, tight, dewy", and bold colors colliding with clothing, which is obviously inconsistent with UNIQLO, which has always emphasized loose and casual aesthetics and restrained color matching.
Source: Xiaohongshu netizens
It's clear that today's Gen Z is tired of chasing the preferences of brands to customize their own preferences, and is instead turning to shop that fits their own consumption habits.
The pressure of performance has forced Uniqlo to bow to the hot girls, focusing on showing favor to young people, and not falling into the fate of being "abandoned" like other fast fashion brands.
But the question arises again, how long can blindly betting on the trend to drive new growth last?
After all, fashion is a gust of wind, and no one can say for sure where it comes from.
Don't believe it, what are the fashion elements that exploded last year?
When hot girl outfits became popular, "granny sweatshirts" suddenly became popular on the Internet, and beautiful girls around 20 years old wore elegant floral sweatshirts one after another, and they actually wore a different kind of beauty.
Source: Xiaohongshu netizens
The word "relaxation" is aimed at the "fashion" advocated by consumerism, and the main thing is a backbone.
Only the feet know whether these shoes are comfortable or not, and then the JK girls wore the 30 yuan old man shirt into the latest Internet celebrity item.
What is fashion, the first element has to be happy, and at this point, young people have already aligned the granularity.
The world is in tatters, but there are always people who sew and mend them, just like young people who dress and there are always people who point fingers.
The explosion of these new trends such as "old man's shirt", "granny sweatshirt" and "disgusting outfit for work" will be followed by a sentence that young people are crazy, abandon the sense of ceremony, and lie flat in the rice field.
Even on the commute to work, the driver will light a cigarette and take a puff, look out the window, and say with a heavy heart: Your young people's material life is okay, and the mental state is really worrying!
The corners of the melancholy mouth could not shed tears, only a bitter smile was barely squeezed out, and the young people would tell you: This world is very reassuring.
Under the gears of social operation, it is only a matter of time before the morning or the evening is reversed.
Bow your head to the leader, raise your head to be spurred by experts, and look around at the wildness of life full of ghosts.
Resist, complain, and continue to do it, grasping all elements other than body and mind and freely expressing it into a romantic escape of young people.
The Chinese dream is on fire, and our spirits have already taken the fast train, returning to the cool night at the head of the summer village, but the happy planet at that time was not crowded with so many frustrated people.
Now everyone is doing your best, but even the right to dress freely is stingy.
There is the next fashion element behind the fart curtain, which reflects not only good looks and comfort, but also attitude and fun!
Finally, to use an anachronistic sentence from "Big Buddha Plath":
Although it is now the space age, and humans can reach the moon in a spaceship, they cannot see through the universe in everyone's heart.
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