Since its launch, the new M7 has set off a wave of hot sales in the domestic new energy vehicle market with its ultra-high "smart price ratio". With an average monthly volume of 24,000 outstanding results, the new M7 has become a well-deserved "national god car". Under such a hot market performance, Wenjie has not stopped moving, but has recently released car purchase rights one after another, and the new version of the model has also been announced by the Ministry of Industry and Information Technology, or will open a new growth curve.
The new M7 continues to sell well and has become a phenomenal hit model
Since its official release and delivery in September last year, the market performance of the new M7 can be described as "unbeatable". In October last year, 10,547 units of the new M7 were delivered, and the total number of units sold in the first 70 days exceeded 100,000 units. By March this year, the company had delivered 24,598 vehicles in a single month, firmly topping the sales list of China's new power brand models. Up to now, the cumulative number of new M7 has exceeded 174,000 units, which can be described as unique among models in the same class.
While the new M7 is selling well, Huawei's smart car business has also ushered in an important milestone. At the 2024 China Electric Vehicle 100 Forum held on March 16, Yu Chengdong, Executive Director of Huawei, CEO of the Consumer BG, and Chairman of the Board of Directors of Huawei's Intelligent Vehicle Solution BU, said: "Huawei's smart car business has turned a profit, while Huawei's smart car solution BU business is close to the edge of breakeven, and will gradually achieve benign positive development after April.
As a cross-border enabler, Huawei has deeply empowered car companies in the field of smart cars. In the current situation of large-scale losses of new car companies, Huawei's car BU has achieved profitability, which is enough to prove the advancement and sustainability of Huawei's business model without smart car business. One of the core business principles of Huawei's smart car business is to continue to conduct intensive research and development to win consumers with innovative technologies and experiences. Huawei disclosed in its performance report that since the establishment of the intelligent vehicle solution BU, it has invested a total of 3 billion US dollars (about 20.6 billion yuan) and has 7,000 resident R&D personnel.
As a model deeply empowered by Huawei, the new M7 has the advantages of "large space, great intelligence, and ultra-safety". Especially in terms of intelligence, the new M7 intelligent driving version is equipped with the HUAWEI ADS 2.0 high-end intelligent driving system, which is known as the "intelligent driving ceiling". According to the data, nearly seventy percent of the new M7 users have chosen the intelligent driving version when buying a car.
In February this year, the new M7 intelligent driving version of Wenjie underwent another blockbuster OTA upgrade, and the upgraded HUAWEI ADS 2.0 supports NCA intelligent driving navigation in urban areas without maps, truly realizing that the intelligent driving navigation system can be turned on on urban roads, provincial roads, and rural roads across the country without relying on high-precision maps.
The active layout may open a new growth curve
When the new M7 of the new question world is making great progress, the question world does not lie on the past achievements, but continues to make efforts and gives more surprises. On April 15, in the new batch of Ministry of Industry and Information Technology's "Announcement on Road Motor Vehicle Manufacturers and Products", the new M7 version of Wenjie was impressively listed. Judging from the declaration information of the Ministry of Industry and Information Technology, the new version of the new M7 may be further upgraded in terms of intelligence and other aspects to bring consumers a better car experience.
At the same time, the new M7 continues to sell well for a limited time. The new M7 1.5T rear-wheel drive Plus version of the 5-seater model is discounted by 20,000 yuan, with a paint selection right worth 6,000 yuan, and the price is 229,800 yuan, and the new M7 1.5T intelligent driving rear-wheel drive Max version of the 5-seater model is discounted by 10,000 yuan, and the price is 279,800 yuan. After this discount, the lowest price of the new M7 series will reach 229,800 yuan, which further improves the already leading "smart price ratio". This series of combinations will undoubtedly further boost consumers' enthusiasm for buying and add another fire to the sales of the new M7.
On the whole, the new M7 has not stopped at the end of the sales of the new M7, but has continued to increase its weight, successively launching new versions of models and car purchase rights, which shows its determination. In the face of the iterative pace of the new M7 series running in small steps, competitors may be caught in a new round of anxiety. Judging from the sales volume of nearly 180,000 in the first half of the year, its market potential is far from being fully released. With the release of new versions and the continuous hot sales of limited-time preferential benefits, the new M7 may once again set off a sales frenzy and lead the industry into the next growth curve.