——MOMOCO children's clothing won the best short video account of the 4th China Textile and Apparel Media Conference
On April 16, the 4th China Textile and Apparel Media Conference was held in Quanzhou City, Fujian Province, and the [MOMOCO Children's Clothing] WeChat video account operated by Fujian Mamimaca Children's Products Co., Ltd. won the 2023 China Textile and Garment Enterprise All-Media [Best Short Video Account] award. This honor is a high recognition of MOMOCO children's long-term embrace of new media and continuous innovation in brand interactive content practices.
Since the establishment of the brand, MOMOCO children's clothing has been adhering to the brand concept of Nordic European studies, advocating the Nordic simple parent-child lifestyle to create an extraordinary childhood for Chinese children. In 2023, the brand will launch a new brand terminal third-generation image store, and launch a co-branded cooperation with the well-known Teddy Collection to continuously enhance the value of the brand's diversified experience. Up to now, the brand has more than 1,200 stores nationwide, and the member base has exceeded 1.8 million.
Tell a good brand story and continue to enhance the soft power of brand promotion. While the scale of MOMOCO's market continues to grow, the brand also strengthens the brand potential energy enhancement with the strategic direction of "brand upward and deep cultivation and co-creation", and serves as an interactive window between the brand and consumers by building an all-media matrix such as WeChat official account, video account, Xiaohongshu, Weibo, and Douyin. At present, MOMOCO children's wear continues to innovate brand promotion thinking, pay attention to industry trends, and continue to create differentiated brand interactive content on new media platforms to enhance MOMOCO's brand value. ACCORDING TO THE DATA, 60% OF CONSUMERS CURRENTLY SAY THEY WILL CHECK OUT MOMOCO-RELATED SOCIAL MEDIA CONTENT BEFORE MAKING A PURCHASE. The award-winning [MOMOCO Children's Wear] WeChat video account is one of the bridges for communication and interaction between brands and consumers. The account has always been guided by the Nordic simple parent-child lifestyle, bringing a beautiful life concept and clothing suggestions to the majority of families. The video creation continues to explore and innovate, and presents the product features and brand spirit with heart, which is deeply loved and recognized by the majority of consumers.
With the continuous development of science and technology, MOMOCO children's clothing focuses more on making full use of big data in the operation of all media, timely analyzing the needs of target customer groups, digging deep into the pain points of brand users, improving high-quality and in-depth interactive content, and continuously improving brand influence. At the same time, in the future, MOMOCO children's wear will continue to uphold the Nordic life aesthetics, with the mission of creating an extraordinary childhood for children, continuously increase investment in product research and development, continue to provide children with high-quality and comfortable wearing experience, and at the same time bring a simple, natural and warm lifestyle to more families.
MOMOCO children's wear, a Nordic designer children's life brand, looks forward to creating a better future with consumers!