REPORT
Hayao Miyazaki's new film leads,
The 2024 Qingming box office broke records
During the 2024 Qingming Festival, the total box office of the Chinese film market will exceed 840 million yuan, a record high, among which "What kind of life do you want to live", "Godzilla vs. Kong 2: Rise of the Empire" and "Kung Fu Panda 4" have become the top three at the box office.
The box office winner "What kind of life do you want to live" is Miyazaki's second work that won the Oscar for Best Feature-length Animation after "Spirited Away", and it took 6 years to produce and was well received by audiences and critics.
The mainland film industry will continue to recover in 2024, benefiting from the hardware upgrade of cinemas, the improvement of film quality and policy support, and the digital transformation will bring new growth points to the industry, and the development of the A-share media industry will be optimistic in the long run.
The box office of the 2024 Qingming Festival exceeded expectations
During the Qingming Festival in 2024, the film market ushered in a wave of movie-watching craze, with a total box office of more than 840 million yuan, which not only exceeded the expectations of the industry, but also refreshed the box office record of the Qingming file in Chinese film history. This achievement is due to the outstanding performance of many films, especially "What kind of life do you want to live", "Godzilla vs. King Kong 2: Rise of Empires" and "Kung Fu Panda 4", these three films ranked among the top three at the box office of the schedule, and jointly promoted the prosperity of the Qingming schedule.
Figure: The total box office of Qingming files
Image source: Maoyan Pro data
Box Office Winners:
What kind of life do you want to live?
Among the many films, Hayao Miyazaki's "What kind of life do you want to live" is undoubtedly the biggest highlight. The film, which Miyazaki has been working on since 2017 and took six years to polish, not only received an enthusiastic response from audiences after its release, but also won Best Feature-Length Animation at the Oscars last month. This is the second time that Miyazaki has won the award after "Spirited Away", highlighting his excellence in the field of animated films.
"How Do You Want to Live Your Life" once again proves Miyazaki's extraordinary talent in the field of animation with its unique art style and deep thematic thinking. Through a series of fantastical stories and vivid characters, the film explores the themes of the meaning of life and personal growth, triggering a deep reflection on life and self-perception among the audience.
Pictured: "What kind of life do you want to live" movie poster
Image source: Internet
The film industry continues to recover in 2024
Since the beginning of this year, the film industry has continued to maintain a steady recovery trend. After the market adjustment in previous years, the film industry is gradually rejuvenating. On the one hand, the hardware facilities of the cinema have been continuously upgraded, and the improvement of the movie-watching experience has attracted more audiences to return to the cinema. On the other hand, the diverse themes and genres meet the needs of different audience groups.
In addition, policy support is also an important factor in promoting the recovery of the film industry. The government's support policies for the cultural industry have provided a good external environment for film production. At the same time, the digital transformation of the film industry, such as the innovation of online distribution and ticketing platforms, also provides new growth points for the long-term development of the industry.
Overall, the success of the Qingming schedule in 2024 not only shows the potential of the Chinese film market, but also indicates that the development trend of the film industry's recovery remains unchanged. With the continuous maturity of the market and the continuous innovation of the industry, the media industry, represented by the film industry, still has room for continuous recovery and growth. In this context, we are optimistic about the development of the A-share media industry for a long time. With the output of more high-quality content and the optimization of the market environment, the media industry is expected to usher in a more prosperous period, and it is recommended to pay attention to the CSI Media Index.
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