Recently, the Ministry of Commerce, the National Development and Reform Commission and other 14 departments jointly issued the "Action Plan for Promoting the Trade-in of Consumer Goods" (hereinafter referred to as the "Action Plan") to organize the trade-in of automobiles, home appliances and home decoration kitchen and bathroom "renewal" nationwide.
The "Action Plan" proposes that by increasing policy guidance and support, we will strive to accelerate the elimination of passenger cars with emission standards of China III and below by 2025, and further increase the market share of high-efficiency and energy-saving household appliances, increase the recycling volume of scrapped vehicles by 50% compared with 2023, and the recycling volume of waste household appliances by 15% compared with 2023, and by 2027, the recycling volume of scrapped vehicles will double compared with 2023, the transaction volume of second-hand cars will increase by 45% compared with 2023, and the recycling volume of waste household appliances will increase by 30% compared with 2023.
"The automobile, home appliances, home decoration, kitchen and bathroom market has a large number of complexes, strong driving effect, a considerable number of products have a long service life, high energy consumption and emissions, hidden dangers in quality and safety, and huge potential for upgrading and upgrading. The relevant person in charge of the Ministry of Commerce said that it has been nearly 15 years since the last round of promoting the trade-in of consumer goods nationwide, and the demand for renewal has entered a period of concentrated release.
For what?
Cars, home appliances, home decoration, kitchen and bathroom!
The Action Plan clarifies the key tasks of trade-in consumer goods.
Trade-in of the car
Promote the replacement of automobiles, focus on all aspects of the life cycle of automobiles such as new cars, second-hand cars, scrapped cars, and automobile aftermarket, increase policy support, smooth circulation and plugging points, strengthen reform and innovation guidance, and promote the trade-in of old cars in the whole chain. Six policy measures are proposed:
The first is to increase fiscal and financial policy support. The central government and local governments will work together to arrange funds to support the scrapping and renewal of automobiles, and encourage qualified localities to support the replacement and renewal of automobiles. Appropriately reduce the down payment ratio of auto loans, and reasonably determine the interest rate and term of auto loans.
The second is to highlight the standard traction in the automotive field. Eliminate old cars that meet mandatory scrapping standards in accordance with laws and regulations. Establish and implement standards for older vehicles.
The third is to improve the recycling and dismantling system of scrapped vehicles. Guide scrapped motor vehicle recycling and dismantling enterprises to improve the level of recycling services and facilitate the delivery of vehicles by car owners. Prevent safety and environmental risks.
The fourth is to promote the safe and convenient transaction of second-hand cars. We will further optimize cross-regional registration management, promote the open use of non-confidential and non-private information in the automotive field, and support the construction of a platform for the testing and valuation of power batteries for new energy used vehicles.
Fifth, cultivate and expand the main body of second-hand car business. Support second-hand car sales brokerage to distribution, and expand second-hand car exports.
Sixth, promote the innovation and development of automobile circulation and consumption. Carry out pilot reforms of urban automobile circulation and consumption, accelerate the construction of a unified, efficient, green and circular automobile circulation and consumption market, and promote the construction of an information interaction system for the whole life cycle of automobiles.
Appliance trade-in
Promote the replacement of household appliances with "intelligence", focus on facilitating the replacement of urban and rural residents, improve the recycling system of waste household appliances, open up the "venous circulation" of waste household appliances recycling, and smooth the cycle of household appliances renewal and consumption. Seven policy measures are proposed:
The first is to give full play to the guiding role of fiscal and taxation policies. Encourage qualified localities to make overall plans for the use of funds related to the modern commercial and trade circulation system arranged by the central government, and make full use of existing funding channels such as the construction of county-level commercial systems to support the trade-in of household appliances.
The second is to encourage the introduction of measures to benefit the people. Encourage qualified localities to subsidize consumers to purchase green smart home appliances.
The third is to improve the recycling network of waste household appliances. Rational layout of recycling outlets, street (township, town) transfer stations and regional sorting centers.
Fourth, intensify the cultivation of diversified subjects. Cultivate a number of typical cities and enterprises for the recycling of renewable resources such as waste household appliances.
Fifth, strengthen the guidance and support of household appliance standards. Accelerate the formulation and revision of relevant standards such as the valuation and evaluation rules for waste household appliances and the recycling specifications for waste household appliances.
Sixth, comprehensively improve the level of after-sales service. In-depth implementation of household appliances after-sales service improvement actions.
Seventh, develop the circulation of second-hand goods. Carry out the pilot work of second-hand commodity circulation, and cultivate a number of leading enterprises in the circulation of second-hand commodities.
Home decoration kitchen and bathroom "renewal"
With the expansion of the renovation of existing houses as the starting point, we will promote the replacement of consumer goods for home decoration, kitchen and bathroom, promote smart home consumption, and continue to release the potential of home consumption. Four policy initiatives are proposed:
The first is to increase support for the people. Encourage qualified areas to support residents to carry out local renovation and age-appropriate renovation of old houses, kitchens and bathrooms, and give subsidies for the purchase of smart home products.
The second is to improve the level of convenient services.
The third is to cultivate new growth points for home furnishings. Promote the implementation of smart homes in more life scenarios such as smart kitchens, healthy bathrooms, home security, and elderly care.
Fourth, optimize the home market environment. Improve the credit evaluation system of the home furnishing industry.
How to change?
It's easier to go to the old and more willing to replace the new!
"Go to the automobile market to conduct research, go to the shopping mall to understand the ideas and sales of household appliance sales enterprises, and take questionnaire surveys on consumers, so that the policy can be more in line with the expectations of all parties and more scientific and reasonable. Xu Xingfeng, director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, introduced at the previous press briefing of the State Council Information Office that the general idea of trade-in is to improve technology, energy consumption, emissions and other standards as the traction, policy as the incentive, to the smooth cycle as the drive, on the basis of fully respecting the wishes of consumers, and gradually establish an effective mechanism of "easier to go to the old and more willing to replace the new".
Car
Coordinate all links of the whole chain of automobile circulation and consumption, and introduce a package of policy packages. In the process of implementation in various places, domestic and foreign capital, "local and foreign" are treated equally, and the purchase of new energy vehicles and fuel vehicles can enjoy preferential treatment. The whole life cycle of a car is to buy, use, sell, and finally disassemble.
In the process of car purchase, all departments have both financial support and financial support according to the deployment of the Party Central Committee and the State Council. In the process of buying a car, it is necessary to let the people get as many benefits as possible.
In the use of automobiles, the Ministry of Commerce, in conjunction with relevant departments, will improve infrastructure such as charging (changing) electricity, parking, and smart transportation.
In the process of selling cars, in the second-hand car trading link, the Ministry of Commerce, together with relevant departments, continued to promote the cancellation of second-hand car restrictions nationwide, innovatively introduced the reverse invoicing policy for second-hand car transactions, supported the development of second-hand car information query platform, and promoted the transparency of vehicle conditions and fair car prices.
Scrap and dismantle the link, promote the door-to-door car collection service model, and facilitate the delivery of car owners.
household appliance
Focusing on breaking through the whole chain of home appliance trade-in, the focus is on improving the convenience of urban and rural residents to replace the new. The central government arranges funds for the construction of a modern commercial circulation system and the construction of a county-level commercial system to support the construction of a recycling system for renewable resources such as waste household appliances, improves the recycling network for waste household appliances, and rationally arranges recycling outlets.
Cultivate a number of typical cities and enterprises for the recycling of renewable resources such as waste household appliances, and play a leading role in leading the way from point to area.
Encourage qualified localities to provide subsidies for consumers to purchase green and smart home appliances, and support home appliance enterprises to give preferential treatment to consumers who exchange old home appliances for energy-saving home appliances.
Accelerate the formulation and revision of standards such as valuation and evaluation rules and recycling specifications for waste household appliances.
In-depth implementation of household appliances after-sales service improvement actions.
Home decoration, kitchen and bathroom
Encourage all localities to support the renovation of old houses, kitchens and bathrooms and other local upgrades and home renovation for the elderly.
Encourage model rooms to enter communities, shopping malls, and platforms.
Expand smart home application scenarios, encourage enterprises to launch online and offline home improvement model rooms, improve smart home interconnection standards, improve the credit evaluation system of the home furnishing industry, and carry out the activity of "honest home improvement into the community".
What's the point?
Not only for the present, but also for the long term!
Zhao Chenxin, deputy director of the National Development and Reform Commission, said that promoting large-scale equipment renewal and trade-in of consumer goods is a major decision made by the CPC Central Committee focusing on the overall situation of high-quality development in the mainland.
"With the improvement of people's living standards, the demand for product quality, performance and environmental protection standards has increased, and the country is facing the important task of energy conservation, emission reduction and green development. The trade-in action will help eliminate consumer goods with high energy consumption and backward performance, promote market upgrading, and further activate potential consumption capacity, which is of great significance in stimulating domestic demand and improving the quality of life of residents. Hong Yong, an expert at the think tank of the 50-person forum on the integration of data and reality in China, said.
Zhu Keli, executive director of the China Information Association and founding president of the National Research Institute of New Economy, pointed out that durable consumer goods such as automobiles and home appliances are an important part of modern life, and the speed and quality of their upgrading directly affect the quality of life and happiness of consumers. Through government support and corporate concessions, consumers can reduce the cost of replacement and increase their willingness to renew, thereby effectively stimulating market vitality and consumption potential. The implementation of the policy is of great significance to stabilize market expectations and boost consumer confidence.
Zhu Keli pointed out that the implementation of the Action Plan is expected to release huge market space and bring rich business opportunities. "Taking automobiles as an example, many consumers are willing to replace traditional fuel vehicles with more environmentally friendly electric vehicles, and the introduction of policies has undoubtedly contributed to this transformation. As for home appliances, with the continuous progress of technology, more intelligent and energy-saving new home appliances will gradually replace old products. The 'renewal' in the field of home decoration, kitchen and bathroom will also drive the development of related industries, such as new materials, smart home and other industries will benefit from this. ”
Meituan data shows that since March, the popularity of services such as "trade-in" on the platform has increased significantly, with the search volume increasing by more than 110% over the same period last year, and the search popularity of trade-in for electric vehicles, automobiles, home appliances, gold, and mobile phones is relatively high. Among them, the search volume of electric vehicle batteries increased by more than 990% year-on-year, and the search volume of home appliances represented by refrigerators and washing machines increased by more than 100%.
Consumption is an important engine of economic development, which is linked to the macro economy and thousands of households on the other. Between the new and the old, there is a strong vitality to expand domestic demand and promote high-quality development. As long as we strengthen policy support and guidance and fully mobilize the enthusiasm of all parties, we will be able to fully stimulate potential consumption, fully release the advantages of the mainland's super-large-scale market and the potential of domestic demand, add impetus to consumption upgrading, and add luster to a better life.
Source: Xinhuanet
Editor: Li Xiran
Duty Officer: Shang Wei