Big material research, pan-home boss management internal reference, manager daily reading, front-line staff business staff, to create an influential home construction and decoration research institution, professional evaluation and communication center.
Thayer Flooring became the sponsor of the 2024 Chengdu Tangyou Cup World Badminton Championship
On March 22, the draw for the 2024 TotalEnergies Thomas Cup & Uber Cup Final was held, and Del Floor was unveiled at the ceremony, officially joining the Thomas & Uber Cup sponsor family after the 2023 Badminton Sudirman Cup.
The venue of the draw ceremony is located in Chengdu China-Europe Center, the vice president of the World Badminton Federation, the IOC member Kun Ying Patama, the event operations director Selman, the vice chairman of the Chinese Badminton Association Liu Jin and other leading guests attended the scene, Dare President Yao Hongpeng led the team as a sponsor representative to attend and serve as the ceremony of the lottery guests, more than 400 people including the World Badminton Federation, the Chinese Badminton Association, the Sichuan Provincial Sports Bureau, the Chengdu High-tech Zone Management Committee and athlete representatives participated.
At the draw ceremony, Yao Hongpeng and Liu Zhuanghuai, the representative of TotalEnergies, jointly selected four teams from Denmark, Indonesia, Chinese Taipei and India for the Uber Cup.
In addition, before the opening of the lottery ceremony, the large screen on the scene played the brand and product video of Thayer Flooring. At the same time, Yao Hongpeng shook hands with Selman, Director of Operations of the BWF and host of the draw ceremony, at the ceremony.
Fusen Mei High-tech Store announced the "10,000 Homes Expo" activity report
Recently, the battle report of the high-tech store of the Fusenmei 10,000-person home expo was made public, which mentioned that more than 35,000 households visited the store, more than 20,000 orders were traded, and more than 50 activities were held in the shopping mall, realizing the effect of being in the market. And more than 100 brand activities have been launched.
In terms of community marketing, more than 600 stores were attracted and more than 800 orders were signed. The live broadcast of the mall received more than 200,000 views. More than 1,500 professionals have implemented national marketing, covering 11 million person-times. The media coverage is more than 20 million people.
Xinhaoxuan doors and windows "Product Quality Commitment", a reward of 100,000 "witnesses"
Recently, Xinhaoxuan doors and windows issued the "Product Quality Commitment", promising consumers that the products sold are original and genuine, and providing institutional test reports, material brand authorization, import declaration certificates, product warranty years and other qualifications.
Xinhaoxuan invites consumer supervision, and proposes a guarantee of up to 100,000 compensation if there is a discrepancy between the products seen in the store and the products installed at home, and it will be implemented simultaneously in 1000+ terminal flagship stores across the country. (Sina Home)
Oppai's Outu Doors and Windows released a series of strategic actions
On March 20, the 2024 Otto Doors and Windows National Dealer Summit and Brand Strategy Upgrade Conference was held in Guangzhou. Wang Shu, marketing assistant to the president of Oppai Group, Niu Yaojie, general manager of Outu door and window marketing division, and Jiang Hui, general manager of door and window manufacturing division, attended the meeting.
Outu doors and windows will rely on the overall strength of Oppai to create a highly competitive integrated product system of the whole door and window, and the dealers in the Opto system and the dealers in the Oppai system will be empowered in both directions through the cooperation model of urban operators.
Niu Yaojie, general manager of the marketing division of Outu doors and windows, released the strategy of "one core and two engines", launched a new brand positioning of "customization of the whole door and window" and a new brand LOGO, and penetrated the pain points of consumer demand in the new era with the integrated customized solution of the whole door and window.
Otto doors and windows to build a new model of "integrated customization of the whole door and window", the products cover four categories of system doors and windows, armored doors, titanium magnesium alloy doors and wooden doors, with integrated design, integrated installation and delivery, integrated service, to meet the needs of consumers for one-stop door and window customization.
In terms of channel construction, Otto's self-operated dealers + dealers in the Oppai system are driven together, dealers in the Oppai system provide traffic blessings, and Otto dealers provide professional services such as design, ordering, installation, and after-sales. With traffic sharing between the two sides, dual performance calculation, and two-way empowerment, the urban operator model has blossomed in multiple locations across the country.
Zhou Xiaoping, director of the product planning and R&D department of doors and windows, released the "2024 Product Plan for Otto Doors and Windows", which takes "system doors and windows" as the entrance, integrates "armored doors", "titanium-magnesium-aluminum alloy doors" and "wooden doors" for multi-category layout, and creates an integrated product matrix for the whole door and window.
The integration of doors and windows of the whole house 2.0 was released, relying on the two trump card IPs of [One Door and Two Scenes] and [Whole House Window Sealing] as the aesthetic starting point to achieve scene-based sales.
19,800 yuan whole door and window package released, including 10mu balcony sealed windows, 1 armored door, 2 kitchen and bathroom titanium magnesium alloy doors, 3 room wooden doors, one-stop buying, ultra-high beauty, ultra-high configuration, super cost-effective, super worry-free four-dimensional super value core in one. (Otto doors and windows)
JOMOO and Shell Home Fnishing have opened in-depth strategic cooperation
In March, Zheng Shenzhen, head of strategic investment and supply chain of Beike Home Furnishing, visited JOMOO Group, and the two sides conducted an in-depth exchange meeting on the upgrading of strategic cooperation in 2024.
Lin Youse, CEO of JOMOO Group, mentioned that in 2024, JOMOO will continue to upgrade and deepen its strategic cooperation with Beike Packaging, and continue to give full play to the advantages of brand, product, channel, delivery and service, and provide high-quality home improvement products and services from front-end to back-end deep access. (JOMOO Kitchen & Bathroom)
Ai is the aesthetic soft decoration 2024 Beijing Home Furnishing Soft Decoration Exhibition ended
On March 22, the 2024 China Home Furnishing Soft Decoration Exhibition - Beijing came to a successful conclusion.
Through design + product + landing + service + cost performance, we enter the market from multiple dimensions such as whole-house soft decoration customization, full-case soft decoration design, and whole-house one-stop delivery, so as to meet the needs of consumers for one-stop exquisite and beautiful homes.
The four major program processes, including design plan, customized plan, budget plan, and delivery plan, make what customers see is what they get.
Four major product systems, one-stop purchase, integrated design, to achieve full coverage of the whole house soft decoration, attracted many dealers and professionals on the spot, and to achieve continuous signing. (ARTSKY Ai is Zhise soft decoration)
Yip's Chemical's annual sales volume increased to 292,000 tons, with a revenue of HK$3.22 billion
In March, Yip's Chemical Group released its 2023 annual report. As of 31 December 2023, the Group's sales volume regained its upward trend, increasing by 9% year-on-year to 292,000 tonnes, and its turnover decreased by 4% year-on-year to HK$3.22 billion.
Among them, the sales volume of the coatings business increased by 11% to 219,000 tons, and the turnover decreased slightly by 3% to HK$1.58 billion. Gross profit margin increased significantly to 27.8%, an increase of 3.9 percentage points from last year.
Yip Chi Shing, Chairman of Yip's Chemical, said that during the year, all core businesses continued to be further consolidated, and their performance was better than expected, and compared with last year, a good improvement was achieved. I remain cautiously optimistic about the outlook for the new year.
Yip's Chemical continues to expand its brand store network and focus on the development of high-end coating products and services, continues to invest in expanding the store network and brand influence of Bauhinia and camel paint, and strengthens the development of industrial coatings and resins in market segments such as anti-corrosion coatings and plastic coatings. (Sino-foreign paint network)
The groundbreaking ceremony of the main body of the headquarters building project of Airland Group was held
In March, the groundbreaking ceremony of the headquarters building project of Airland Group was held in Shenzhen.
With a planned height of more than 140 meters, the headquarters building of Airland Group is located in Pinghu Financial and Modern Service Industry Base in Longgang District, Longgang District, Guangdong Province, and is a key enterprise project in Pinghu, Longgang District, Shenzhen, Guangdong Province, and is included in the "Longgang District 2024 Work Report". The overall building is designed with the design concept of "landscape and nature" to create a low-carbon, ecological and intelligent architectural space.
In the past 58 years, Airland has opened a new chapter of sleep in China with a mattress, and is committed to becoming the first century-old product in China's soft bed industry.
Jingdong Sleep Festival recruits mattress testers
On March 20th, in the special session of the sleep festival in the live broadcast room of Jingdong, Jingdong announced that it would urgently recruit mattress sleep testers, no GMV, no need to bring goods, only responsible for helping consumers carefully select high-quality mattresses, and the final 3 selected sleep testers will be awarded Gujia Home Furnishing support mattresses.
![A couple spent 150,000 yuan on a mattress and slept for two months and felt wrong[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)