As the core sector of the upholstered furniture field, the mattress industry has a market size of more than 60 billion yuan, which has a significant impact on the quality of life of residents, the home consumption market and even the overall economic development. According to the survey, more than half of consumers in mainland China are still using mattresses that have been more than five years old, revealing the durability characteristics of mattresses as a necessity of life, as well as consumers' long-term dependence on quality sleep experience.
The rise of domestic mattresses
The development history of the mainland mattress industry can be traced back to the early 80s of the last century. At that time, it actively introduced foreign advanced spring soft mattress manufacturing technology and equipment, which opened the modernization process of the domestic upholstery industry. The introduction of activities during this period not only enriched the types and specifications of domestic mattress products, filled the gap in the market, but more importantly, it built the basic framework and market prototype of the mattress manufacturing industry for the mainland. In the following decades, local enterprises gradually improved the quality and performance of domestic mattresses through technology digestion and absorption, independent research and development and innovation, and realized the leap from dependence on imports to independent production.
Since entering the 21st century, especially in recent years, domestic mattress brands have shown a strong momentum of rise, completely rewriting the competitive landscape of the industry. With high quality, high cost performance and accurate grasp of the needs of local consumers, domestic brands quickly won market share, breaking the situation dominated by foreign brands for a long time. This "domestic product tide" not only highlights the technological progress and brand building capabilities of the mainland mattress manufacturing industry, but also injects new vitality into the entire upholstered furniture industry.
Brand competition intensifies
At present, the mainland mattress industry has a considerable scale, forming a complete industrial chain covering raw material supply, product research and development, large-scale production, marketing, after-sales service and other links. In this context, the scale effect and brand effect of advantageous brands have become increasingly prominent, and have become the key driving force to promote the development of the industry. On the one hand, leading mattress companies can achieve effective cost control and optimal management of the supply chain by virtue of large-scale and efficient production capacity, so as to occupy an advantage in price competition and further consolidate market share. On the other hand, the brand effect is reflected in consumers' awareness and loyalty to well-known brands, with high-quality brand image, good reputation and brand stories that are deeply rooted in the hearts of the people, making the head brand occupy a favorable position in consumers' purchase decisions.
China mattress faucet
There are three giants in the domestic mattress industry: Mousse shares, Xilinmen, and Dream Lily. MLILY is the first brand in China to put forward the concept of 0 pressure, focusing on the research and testing of 0 pressure foam for more than ten years, and is committed to improving the deep sleep of human beings, with a market value of about 4.759 billion in April 2024.
Founded in the 80s of the twentieth century, Xilinmen focuses on the design, research and development, and production of high-quality furniture with mattresses as the core, and its product system covers soft beds, mattresses, sofas and whole house customization. It has 9 major production bases in the world, more than 5,000 stores at home and abroad, and its products are sold to more than 50 countries and regions, with a market value of about 6.151 billion.
Mousse is a leader in the industry, using the cutting-edge technology of artificial intelligence to create intelligent products that are adaptive to sleep and support remote care management. It also hired a well-known French designer as the chief designer to integrate ergonomics and sleeping environment into the bedding design with European design concepts. The number of stores in the world has reached 5,800, ranking first in the sales of high-end mattresses in China, with the production and sales of more than 1.5 million mattresses and the market value of about 12.964 billion.
Summary: After the transformation from introduction to rise, the mainland mattress industry has formed a mature market with significant scale effect and fierce brand competition. In the face of challenges such as consumption upgrading, environmental protection requirements, and digital transformation, as well as opportunities such as household consumption upgrading and cross-border integration, the industry should actively grasp the trend and continue to innovate to achieve high-quality and sustainable development.