The 2024 China (Tianjin) Performance Fair with the theme of "Integration and Innovation to Promote Consumption, Improve Quality and Efficiency, and Open a New Bureau" was held in Tianjin from April 15 to 18. The fair is guided by the Department of Market Management of the Ministry of Culture and Tourism and the Tianjin Municipal Bureau of Culture and Tourism, hosted by the China Performance Industry Association and Tianjin North Performing Arts Group, undertaken by Tianjin North Performing Arts Culture Media Co., Ltd., and honored by Bank of China.
Thousands of representatives from theaters, theatrical performance groups, performance agencies, stage and stage art enterprises from all over the country, as well as representatives of "performance +" cross-field cooperation institutions, experts, scholars, and media representatives gathered at this trade fair. The fair will set up a 4,000-square-meter exhibition hall, and supporting the main forum, the 7th National Theater Conference, the cultural and tourism integration of new business development conference, resource release and matchmaking meeting, project promotion meeting and other rich conference content, the opening ceremony of the 4th Tianjin Bundouer Comedy Festival and the first comedy theme conference were also held during the fair. This year's fair focuses on the development trend and hot spots of the performance industry in the new era, focuses on promoting exchanges and cooperation between the upstream and downstream of the performance industry chain, tapping the innovation potential in the performance field, and promoting the integrated development of performance institutions and related industries.
Tianjin is an indispensable part of the national performance market, with more than 2,000 performances of various types in Tianjin in the first quarter of this year. Brand activities such as theater festivals, music festivals, cross talk festivals, jumping bean comedy festivals and bridgeside concerts have become cultural business cards to create urban influence. Yu Pengzhou, Secretary of the Party Leadership Group and Director of the Tianjin Municipal Bureau of Culture and Tourism, said that the prosperous and active performance market has a remarkable effect on the integrated development of culture and tourism.
Based on the market
Clarify the characteristics of the product and release a special double report
In the current performance market, the core value of cultural and tourism integration has been released, and the exploration of new models, new scenes and new formats has achieved initial results, and the performance market has risen as a whole. Driven by policy encouragement and consumer demand, the overall economic scale of the national performance market in 2023 will be 73.994 billion yuan, a record high, the market system will be increasingly improved, the industrial scale will continue to expand, and the economic benefits will be steadily improved, which will play an important role in recovering and expanding consumption, especially in stimulating cultural and tourism consumption, and the economic efficiency and social function of the performing arts industry will be gradually amplified.
At the main forum of this year's trade fair, Liu Kezhi, president of the China Performance Industry Association, made a keynote speech on "Increasing New Quantity and Opening a New Situation - Overview of the Characteristics and Trends of China's Performance Market", saying that at present, party committees and governments at all levels attach great importance to the performing arts industry, and the society's attention to the performance industry has increased significantly; "Performance +" and "+ performance" are extended across industries, and the new format of cultural and tourism integration creates more possibilities for the development of the industry. At the same time, with the blessing of technology and diversified experiences, the performance industry actively explores new quality productivity. Lin Feng, Chairman of Beijing LV Cultural Tourism Holding Group, and Chen Hang, General Manager of China Cultural Industry Investment Fund Management Co., Ltd., respectively explained the deep integration of cultural tourism and tourism and performing arts innovation, and the thinking of performing arts to help cultural tourism investment and consumption, so as to stimulate potential consumption in the performance field and realize effective investment in the field of cultural tourism.
"Going to a city for a concert" is a particularly hot cultural phenomenon in 2023, and the comprehensive driving effect of the performance is fully revealed. Li Jianwei, a first-level inspector of the Department of Market Management of the Ministry of Culture and Tourism, said that the performance market has a high degree of social concern and great influence, and is well received by consumers, and the performance industry chain is long, involving many industries, and has become an important starting point for "promoting consumption and stabilizing the economy". The performance industry is required to strictly implement the main responsibility, be the "vanguard" to ensure the high-level safety of performance activities, strengthen the confidence in the development of the industry, and be the "pillar" to promote the high-quality development of the performance market. With performance activities as a medium, we will help promote cultural tourism brands in various places, stimulate the potential of cultural tourism consumption, and contribute to the development of the cultural tourism industry.
Performance is a key part of stimulating cultural consumption, and the main forum of this trade fair launched for the first time the special reports for professional theaters and large-scale commercial performances, "Return and Reinvention - Consumption Observation of the Theater Performance Market in 2023" and "Strong Recovery and Local Co-prosperity - Analysis of the Market Trends and Characteristics of Large-scale Commercial Performances", based on consumer demand, focusing on the analysis of user characteristics and consumption characteristics of different types of performance products, and accurately portraying the consumer portraits of professional theaters and large-scale commercial performances. The main forum of this trade fair released the top 10 annual box office in the four major categories of drama, dance drama, musical and children's drama.
Deepen innovation
Focus on the whole industry chain and create new scenes of performing arts
The China Performance Trade Fair and the National Theatre Conference are two brand events that have been deeply cultivated by the China Performance Industry Association for many years, and have a high degree of attention in the industry. This year's National Theatre Conference was included in the overall section of the fair, aiming to further open up the performance industry chain, promote in-depth integration, and realize multi-field docking and information exchange.
At the 7th National Theatre Conference, Xu Jian, Deputy Director of the Theater Committee of the China Performance Industry Association, Member of the Party Committee and Deputy General Manager of Beijing Poly Theatre Management Co., Ltd., comprehensively analyzed the development opportunities and challenges that professional theaters will face in 2024. At present, the number of newly built professional theaters in mainland China has increased, and the rebuilt professional theaters have been put into use one after another, and the overall scale of professional theaters has been further expanded. As the competition in the theater industry becomes more and more fierce, it is especially necessary to pay attention to brand building and market expansion, give full play to the "link" attribute of theater, and build an open ecology with theater as the core.
Theater is the basic plate for the development of the performance market, and plays an irreplaceable and important role in promoting the inheritance of excellent traditional culture, creating high-quality performing arts content, cultivating performance audiences, and meeting the spiritual needs of the people. How should theaters in first-tier cities, second- and third-tier cities, and county-level theaters with different development conditions and resources find their own development paths? Theaters from Beijing Tianqiao Performing Arts Center, Shanghai Concert Hall, Harbin Grand Theatre, Huai'an Jinhu County Culture and Art Management Center, and other theaters shared at the theater conference how to deepen their operations, how to find their own characteristics, and how to accurately meet local needs. In the new development environment, the theater needs new ideas to "break through". The heads of many theater operation and management institutions such as Shanghai Cultural Square, Happy Twist Theater Theater, Chongqing Performing Arts Group, and Ningxia Performing Arts Group interpreted their own development paths through roundtable dialogues at the conference.
Integrate the innovation of the performing arts industry into urban renewal, and seek the high-quality development of performing arts from a broader perspective. In the "flow pool" of the performance, the integration of resources collides with inspiration, starting from "performance", and "art" connects all things. This year's trade fair "Cultural and Tourism Integration New Business Development Conference" focuses on "performance +", expands new scenes, attracts new consumption, creates new models, explores the transformation of performance traffic, cross-border cooperation in multiple fields, and digs deep into the innovation potential of performing arts. Performing arts empower cities and parks, performing arts superimpose the "national tide" to lead youth cultural consumption, performing arts and drama incubation and cultural and creative markets are combined to transform stage art into a way of life, and large-scale concerts drive "running across mountains and seas", etc., many speakers interpret the new artistic presentation under new ideas and the new scenes created by new business formats with their personal cases. In the roundtable dialogue session, performers, media professionals, and cross-field collaborators from many well-known institutions such as Modern Sky, Philharmonic, Shanghai Great World, Entertainment Capital, and Xingjing Weiwu talked about how to revitalize the flow of the performance and achieve co-creation and common prosperity.
The layout is long-term
Optimize the allocation of resources and expand the future space
To promote cooperation and promote transactions, this fair has set up a 4,000-square-meter exhibition hall and more than 200 booths, with exhibitors from more than 20 provinces, autonomous regions and municipalities directly under the central government, and nearly 100 large and small cities. There are not only traditional theater performance projects, but also cross-border cooperative repertoire that integrates tourism resources and commercial real estate resources, as well as new performing arts space operating institutions, stage equipment suppliers, performance ticketing service providers, etc., which effectively promote the market circulation of excellent repertoire.
For the first time, this trade fair will bring the online live broadcast room into the exhibition site, and set up a "good stage for art broadcasting" with two major sections: talent live broadcast and online live broadcast "bring" tickets, and intuitively present the diversified publicity and promotion mode of "performance + live broadcast", so that more performance practitioners can understand the characteristics of live broadcast and start online attempts.
Jump out of the actual space stage and show the artistic charm in the "stream" presentation of the live broadcast. It is through live broadcast that theatrical performance groups have expanded their communication power and influence, and broadened their development space. In the far-reaching communication, attract more enthusiasts and audiences. This time, a number of professional actors from Tianjin North Performing Arts Group will present wonderful performances such as opera, dance, and folk music in the live broadcast room of the exhibition site of the fair. How to act online, how to play interactively, and "hi" in the live broadcast room.
In order to promote the performance units and repertoire participating in this fair, Taobao Live and Taobao Ticketing jointly launched the "Live Broadcast with Tickets" with Fliggy, and through Fliggy's "Benefiting Beauty" tourism assistance program, more netizens and tourists can travel with the performance. Modern Sky, Happy Twist, Big Boat Culture, Northern Performing Arts Group, EGA Real Scene Interactive Entertainment Industry Platform and other units will bring high-quality performance projects to participate in the online ticket sales live broadcast, and at the same time, the main persons in charge of each project will also walk into the live broadcast room together to interact with the majority of netizens and share high-quality performance projects.
Innovative ideas will bring richer cross-border resources, and this year's fair resource release and matchmaking will specially arrange local cultural and tourism departments and performing arts groups, as well as platform institutions and professional associations to interpret innovative cases and release cooperation needs. Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports, Heilongjiang Provincial Department of Culture and Tourism, Tianjin North Performing Arts Group, Yangzhou Canal Cultural Investment Group, China Toys and Juvenile Products Association, Shanghai Great World, as well as online platforms Taobao Live and Tongcheng Travel will all conduct resource docking on the spot to promote more cross-border cooperation in the field of performing arts. During the fair, two promotion sessions will be held, including music festivals, concerts, dramas, dance dramas, magic dramas, operas, children's dramas and other types of performance projects, as well as new applications and new technologies in the fields of ticketing systems and stage stage art.
Tianjin has always been known as the "capital of children", comedy has an extraordinary significance to the creation of Tianjin's urban style, during the opening ceremony of the 4th Tianjin Bundouer Comedy Festival and the first comedy theme conference was successfully held. At the scene, the 4th Tianjin Bundouer Comedy Festival repertoire, artistic activities and other arrangements have been announced one after another, and industry comedy celebrities have launched round-table dialogues, inviting well-known domestic comedy project production institutions, art troupes and industry representatives to discuss the ideas and attempts of comedy creation in performances, parties, film and television, variety shows, online audio podcasts and other fields, share the experience and insights of guests, and discuss why the public needs comedy so much, the social significance of comedy and how to build a "city of comedy" to promote the development of cultural tourism.
In the past 2023, the performance industry will fully recover, and the foundation will be renewed. The status of the performing arts industry is constantly improving, and the performing arts economy is becoming an important part of the cultural tourism market, and it is the right time to give full play to the efficiency of the industry.
In the spring of 2024, the performance industry will fully understand the new value and mission given by the times, grasp the new opportunities for development, and jointly create a new pattern of development of the performance industry with a broader vision.