In 2023, Oriental FMCG Center and the industry's leading all-media - "FMCG (Net)" will exclusively and authoritatively release the "FMCG TOP Gold List" for the 24th consecutive year, covering nearly 230 major FMCG categories, known as the "industry vane"! Welcome to continue to pay attention to FMCG (Net) All Media (FMCGCHINA).
This time, according to the online monitoring data from January to November 2023, the Oriental FMCG Center released the "2023 Online TOP Gold List - Grilled Sausages, Cooked Food Lo-mei", among which Haibawang overtook Fengwei Pie and topped the list, Dongfang Selection entered the top three on the list, Yueshengzhai won the crown, and Zhou Heiya was comparable.
Grilled sausages - Haibawang overtook the Fengwei pie and topped the list, and Dongfang Selection entered the top three on the list
With a history of more than 40 years, Haibawang won the top spot in the 2023 online barbecued sausage "TOP Gold List", in order to welcome the 2024 Spring Festival peak season market and lay out the 2024 sausage market in advance, Haibawang will launch 6 new roasted sausages at the end of 2023 - 500g authentic sausages, 700g volcanic stone roasted sausages and 200g locked fresh roasted sausages, each with two flavors: original and black pepper. The 6 new products are all made of fresh meat, large meat grains are filled, full of oil juice, crisp juice, suitable for a variety of cooking methods, with good flavor, and a cost-effective product series that takes into account the needs of both B-end and C-end.
In second place is Dongfang Selection, whose grilled sausages were launched in June 2022, focusing on "no starch, more than 90% meat, and refusal of flavor pigment preservative additives". According to the data on the official website of Oriental Selection, as of August 29, 2023, Oriental Selection has launched 7 flavors of its own brand grilled sausages, with a total sales volume of 120 million. In addition, Dongfang Selection invested nearly 20 million yuan at the end of January this year to expand its own brand roast sausage factory in Jiaozuo, Henan Province, with an estimated annual output of 18,000 tons. It is worth mentioning that Dongfang Selection launched the "Grilled Sausage Factory" live broadcast room on its APP, and simultaneously launched the real work scene.
Ranking third is Fengwei Pai, which has sold more than 170 million+ roasted sausages since its establishment 3 years ago, and its roasted sausages with burst sauce have won the 2023 Hangzhou Food Characteristic Souvenirs (Pre-made Dishes). In 2023, Fengwei Pie will also launch cumin crispy bone flavor pork sauce grilled sausage, Q bomb crispy bones, rich cumin, and enjoyable to chew. In fourth place is Zhanyi, which has original crispy bone grilled sausages, volcanic stone black pepper grilled sausages and volcanic stone original grilled sausages, using starch-free pure meat, real materials, and full meat.
No. 5 on the list of Great Hitchi. The former has just won the "2023 Douyin E-commerce Food and Health Industry Super Brand of the Year" award. At the beginning of 2024, Daxidi combined a major node of spring travel and fitness control card to become the joint brand promotion of the movie "Hot and Hot", and joined hands with Douyin e-commerce to create the "Spring Light Food Festival", through the interactive accumulation of interesting videos and the distribution and cooperation of national tasks, to reach more accurate people, stimulate the heat of the topic, amplify the brand potential, and achieve the sales sprint of a variety of explosive products. Coming in sixth on the list is Shuanghui.
Royal Xiaohu, the king of quick-frozen snacks, ranks seventh on the list, and as of 2023, a total of 1 billion grilled sausages have been sold. At the same time, the brand will enter the offline mass sales snack industry in 2023, and in January this year, the brand will jointly launch a buy one get one free activity with snacks. In addition, there are also NetEase Yanxuan, Xiongfeng, and Eater Road on the list.
Cooked food lo-mei - Yuesheng Zhai won the crown, and Zhou Heiya was on par
Yueshengzhai, a time-honored Chinese brand, won the top spot in the 2023 Online Gold List - Cooked Food and Lo-mei Category, Yueshengzhai was founded in 1775, and its signature products are sauce mutton and roast mutton. The time-honored brand has new vitality, Yuesheng Zhai combines the health needs of young people, and also launches a ready-to-eat beef fitness meal, using a whole piece of beef, with clear texture, low temperature acid discharge, and simple ingredients, including: original, black pepper, cumin three flavors. For different festivals and types, Yuesheng Zhai also launched different cooked food gift boxes for consumption options.
Zhou Heiya, a company engaged in the production, marketing and retail of recreational cooked and marinated products, ranked second, and the brand was listed on the Hong Kong Stock Exchange in 2016, with three modern factories in Wuhan, Hubei, Cangzhou, Hebei and Dongguan, Guangdong. In recent years, Zhou Heiya has continued to implement the rejuvenation strategy, and the shrimp ball products have been linked with the Glory of Kings to launch a new limited edition of new flavors and game-themed stores, and to shorten the distance with young consumers through IP co-branding and other marketing methods. In addition, Zhou Heiya has also launched new products such as dry fried spicy shredded chicken and pasted chili phoenix feet.
Founded in 2020, the boneless man ranks third, and the boneless man is a brand of Anhui Zhuoxi Food Co., Ltd., relying on its own modern factory to insist on making fresh and delicious boneless chicken feet. Through the short video platform, through the cooperation with bloggers with different positioning, the company's products are introduced in an all-round way from taste, consumer groups, selling points, production environment, etc., and the effect of double harvest of brand effect and sales has been achieved. Gold items include: lemon sour and hot boneless chicken feet, sour and hot garlic boneless chicken feet, etc.
Founded in 2015, Bibizan ranks fourth, Bibizan is affiliated to Quanzhou Fengze Shangke Food Co., Ltd., is a snack brand integrating snack food research and development, production, trade, warehousing and logistics, with 7 series and more than 1,000 SKU products, including meat lo-mei series including: shredded dried meat, air-dried duck neck, duck tongue, pickled duck claws, quail eggs and other products. Bibizan has won the love of many young consumers with more, faster, better and more economical snack products.
Founded in 1998, Jiang Fengji is a deep processing enterprise of agricultural and sideline products based on breeding, processing and sales of livestock and poultry. At present, Jiang Fengji has more than 60 products, including: sauce plate duck, salted buffalo beef tendon, salted water chicken, dregs fragrant chicken wings, marinated phoenix feet, called flower chicken, sauce plate duck, Taihu wild duck, salted duck gizzard liver, spiced pork belly, sauce duck tongue, vacuum food, etc.
Yanjin Shop, which ranked sixth, will have a year-on-year increase of 56.71% in the spicy marinated snacks category in 2023, and last year, Yanjin Shop launched the "tree planting mode" category brand strategy to create a "snack brand incubator", and launched the sub-brand "Big Devil" in October, focusing on flaky konjac vegetarian tripe; in March this year, Yanjin Shop launched a blockbuster sub-brand "Egg Emperor", and PepsiCo's sub-brand Baicaowei ranked seventh. In addition, there are also good sisters-in-law, Tianfu, and Shen Wansan on the list.