Who can reshape product standards? Who can be the first to achieve a value "breakthrough"? Who can have "pricing power" in the midst of this fluctuating price turmoil? In the B-segment sedan market, this is a problem that many car brands want to solve.
Especially in recent years, the prices of luxury car brands have continued to fall, and the continuous entry of new car-making forces has had a huge impact on the traditional B-class sedan market segment. When we focus on the current B-segment car market, in addition to the persistence of the German duo and the Japanese top three, as well as the mushrooming of electric vehicles such as Tesla Model 3 and Xpeng P7, the emergence of the 11th-generation Sonata has also brought a touch of color to this market. Especially in the context of consumers' increasing requirements for the quality of goods, Beijing Hyundai has broken the current price war in the way of technological equality, and Beijing Hyundai, which has worked hard to accumulate product potential energy and technical potential energy, is also continuing to be rewarded.
Dominant pricing power, the joint venture B-segment car entered the 130,000 class for the first time
As early as 2002, Sonata entered the domestic market, integrating a large number of Hyundai's self-developed technology configurations, representing the highest car-making technology of Hyundai at that time, and in 2009, the eighth-generation Sonata was launched, and it became a popular choice for consumers.
However, with the rapid pace of the transformation of the automobile industry, car buyers also show the characteristics of diversified demand, full of gimmicks of car scenes, constantly innovating technology, and the price war, all of which make the market in a state of "crazy", especially in the mid-level car market, which has been deeply trapped in the homogeneous competition circle of "relying on price reduction and stacking", and must be broken through a new value system. The launch of the 11th-generation Sonata not only allows the mainstream B-class models of the joint venture to enter the 130,000 class for the first time, reconstructs the price system of the mid-level sedan with a new price, breaks the comfort zone of the traditional joint venture car companies relying on consumption inertia to sell cars, but also ensures the "price adjustment without degrading quality" with the blessing of modern high quality and the latest product strength, provides users with world-class high standards of "original quality of large manufacturers", consolidates the "value origin" of the mid-level car market, and sets off "value dividend" and "technical equality" With a strong price and leading value, the 11th generation Sonata will actively promote the reset of the market segment pattern.
Leapfrog configuration, challenging the luxury scale of B-class cars
Under the premise that the market is becoming more and more rational, the brand image that is deeply rooted in the hearts of the people is particularly important, but the sports and technological content that consumers pay attention to are also valuable. Beijing Hyundai clearly sees this, and under the guidance of the "2025 New Plan" strategy, the 11th-generation Sonata has quickly responded to the changes in demand in the domestic market.
In terms of design, the 11th-generation Sonata has created a starship styling design, such as the front face of the starship, the through-type horizon light cluster, the low-lying coupe-style body, the leapfrog waistline, and the through-type H-façade taillights, which are full of sportiness, especially allowing consumers to perceive a unique visual enjoyment in the B-class car market. In order to meet the high-performance customization needs of young consumers, the 11th-generation Sonata N Line draws on the track design elements of Hyundai Motor's N, matching the kit derived from racing cars, and achieving factory modification.
Not only the innovation of appearance, the sense of science and technology inside the 11th generation of Sonata also gives people a bright feeling, the new car is equipped with ccNC intelligent network architecture for the first time, using NVIDIA chips with stronger computing power, UI adopts a suspension theme closely combined with dual 12.3-inch curved screens, which not only brings enough shock visually, but also provides a rich intelligent enjoyment. In terms of intelligent safety, the 11th-generation Sonata has the highest 27 ADAS intelligent driving assistance functions in the same class, which can be said to be the most abundant and powerful driving assistance system in its class, with a full range of intelligent monitoring, judgment and processing functions, becoming the user's intelligent "eyes and ears".
In addition, in order to meet the pursuit of young users for driving pleasure, the 11th-generation Sonata 1.5T/2.0T all models use 8AT gearbox, of which the 2.0T model can accelerate 100 kilometers (0-100km/h) up to 8.3s, and the suspension system of the 11th-generation Sonata N Line has been professionally strengthened and tuned by the N department, bringing the driving quality of the compact "steel cannon" model, which stands out in the same class of models.
In the current competition in the automobile market, "long-termism" is rare and valuable, but if you want to truly realize long-termism, it is inseparable from the improvement of product power, and it is inseparable from brand building and market determination, and the emergence of the eleventh generation of Sonata is not only to "price", but also to "set products" and "set the market", which not only represents Beijing Hyundai to win the victory at this stage, but also indicates that Beijing Hyundai will be the eleventh generation Taking Sonata as a new starting point, it redefines industry standards with technology, leads the new head camp of joint ventures in major market segments, and wins the value competition in China's auto market.