Where did the older Amazon operations go?
In the cross-border circle, Amazon operations have always been defined as "eating youth" positions. After a certain number of years, operations are generally facing a new form of crisis - old age anxiety, and there are basically only three ways to go in the end of this stage: become a leader and lead a team, work alone after leaving the company, and transfer to other industries.
A senior HR admits that "basically they don't look at resumes over 30 years old, unless they are strong enough or can bring in resources", because they will soon be replaced by younger operations. In the case of company layoffs, older operations are also the first to be abandoned.
In major social forums, the topic of "When I suddenly lose my job after the age of 30, where should I go if I am older?", the topic is hotly discussed by industry insiders. After all, there are only a few people who can rush into management and work alone, and where have more of the older Amazon operations gone?
Now that it is the peak season of gold, silver and silver, the recruitment market is becoming more and more active, there are boutique operators with a few high-paying offers to pick and choose, and there are ordinary operations looking at the few basic salaries and worrying, and they are beginning to worry about their future direction.
A group of older Amazon operations were optimized
"I was disgusted to go to the interview, and as soon as I saw my age, I hastily asked a few irrelevant questions and ended the interview, are 30+ women not worthy of work?"
In the eyes of the outside world, age is a hurdle in job hunting, and all walks of life are eating more and more youth, and the cross-border e-commerce industry is no exception. The 30+ Amazon operation wants to raise the salary to a higher level, and is constantly labeled as "older single", "naked resignation", "career change", "single" and other labels, but the company will consider more reality such as ability and how to balance income and expenditure, and young fresh graduates are pushed to the position of backup by virtue of their low salary and "light" in their eyes.
Although many companies do not mention age in the recruitment information, in the process of screening resumes, HR will have 30+ operation card files, and most of the messages on the recruitment website have not been read, and internal referral also needs to show excellent ability. Even if the ability is outstanding, the company still puts forward hard requirements before being hired, such as: no plans to get married and have children in the near future, and clearly state how much profit can be generated in a month after being hired. Based on the feedback from some operations, pioneering companies will pay more attention to the age, reproductive status and ability to work overtime of female operators, but cross-border companies with deeper background will pay attention to operational capabilities.
"I also thought about getting a high salary after the age of 30 and moving up a class, but in the eyes of some HR, I have entered middle age," said an Amazon operation. At this moment when operations are everywhere, if an ordinary operation does not have a breakthrough in skills, or can get a good performance, it may be replaced by "back waves" at any time.
In the case of optimization, older operations are also the first to bear the brunt. An Amazon operation said helplessly: "5 years of unmarried and childless Amazon operation in the United States station was optimized in February. According to feedback, she operates the Red Sea category, with a stable account, tens of thousands of daily sales, and good performance, but suddenly it was optimized in February, and a fresh graduate went up. With the mentality of being at ease, I submitted my resume to a number of interested companies, but I didn't expect that most of them would sink into the sea, only to realize that it might be a problem of age, which is also the epitome of many older job seekers.
Coincidentally, a single seller said that when he was 26 years old, he saw that his colleague around 30 years old had a child and was optimized, so he chose to come out and work alone. An independent station transferred to Amazon's operation is deeply touched by this, and many companies are limited to the age of 26 at the time of the interview, so I should be afraid of sudden marriage and pregnancy.
"I was the director of Amazon in a small company, and after the link was stable, it was directly optimized," an operator with 6 years of experience shared, at that time, there was no money + failed to change careers, so he chose a company with the highest basic salary, thinking that the industry was not good and new products were difficult to push, so he didn't think about getting a commission. However, a few months after joining the company, I received a new product, and I achieved the current 100 in 2 months, and the sales volume was very stable, but the boss thought that the company was not good at all kinds of words and asked me to find another job, and finally learned from the personnel that the link was stable, and the boss wanted to find a white to operate. Stuck at the embarrassing age of 30+, I don't know where to go.
In fact, there are not many cases where older operations are optimized, and there is even a consensus in the recruitment circle in the industry that when recruiting new ordinary operation personnel, personnel over the age of 30 will not be considered, except for those with particularly outstanding abilities. During the interview, there are many cases where all parties are satisfied, but in the end, they do not receive an offer. The frequent occurrence of such situations has a lot to do with the technical content of Amazon's operations.
In fact, there has been a lot of discussion in the industry about the question of "what is the technical content of Amazon operations?", due to the different markets and products, it is difficult to compare them horizontally, and it is impossible to generate assessment standards for so-called excellent operations. Some operations can make hundreds of thousands of dollars per month in the previous company, but the other company may not even be able to do tens of thousands of dollars, and the reason may only be that the category is different.
After working for a certain number of years, the operation can master all the operational knowledge, which is a common view in the industry. But as Amazon has grown older, its value has shrunk. In particular, the salary increases with the increase of working years, but the contribution to the company does not increase at the same time, some companies will consider replacing the elderly with new people, after all, it is more cost-effective on the whole, which is one of the main reasons for the high turnover rate of many cross-border companies.
It is not difficult to see why the age of 30 will become a hurdle for Amazon's operation. After this hurdle, there are basically only three ways for operations to come: become a leader and lead a team, leave a job and work alone, and move to other industries.
The first is to promote management to leadership, but this path is not suitable for everyone, it presents a pyramid shape, that is, the higher you go, the fewer opportunities, the greater the competition, and it is more suitable for operations with strong performance desire and leadership ability. And the pressure is also quite high. An Amazon management complained that "the monthly salary is more than 2W, which is much lower than the product manager position, but the pressure to push products is very high, and general products are also required to be promoted into category hits, and there is no budget for advertising." "Once the product is pushed up and the link is stable, the company will have new products to push, and even some companies will directly unload the mill and kill the donkey and find a new person to top.
Not all companies have the opportunity to be a leader, some small and medium-sized cross-border companies have few people, may only have one or two operations, and will not set up management posts, even if medium-sized companies set up management posts, they are more inclined to recruit from outside, so it can be said that there are almost no opportunities for promotion. If you don't want to wait for your age to be optimized, you can only take the initiative to change jobs, go it alone, or even change careers.
Where have all the older Amazon operations gone?
Not only is the age reached, but also affected by the general recession, some young Amazon operations have just started working and are also anxious about the future before they are old. If you reach the so-called old age of operation, what should you do? Do you break into a solo world, or you are on the verge of losing your job, or you can change careers to other fields early.
According to common sense in the industry, the end of Amazon's operations is to work alone, either working or cool, and this is indeed the case. There are not many older sellers who work alone in the industry, and there are many who have fought their way out of the Red Sea and earned hundreds of thousands of dollars a month; there are also those who break through from unpopular categories such as kitchens and have stable sales of more than 10,000 yuan.
"It's not because I want to go it alone because I'm a lot of talent, and it's not that I don't know the risks of Amazon, but I don't know the performance goals to be achieved," said a solo seller, working hard to earn the 5%, but it's better to have free time, live decently, and make money happily. In their opinion, 0.05% and 0.09% of the gross profit margin of the commission are exchanged for sleepless time, but if you work hard to make a product alone, you can earn more than you go to work.
However, not all Amazon operations that work alone can really jump from employee salaries to entrepreneurs' profits, and they need to invest a lot of costs in the early stage of going alone, tens of thousands, hundreds of thousands of dollars need to be smashed into it, and not all operations have the ability to go it alone, and there are not many single sellers who are "negative" overnight. After working alone, the launch of new products frequently failed, and finally lost hundreds of thousands of dollars to sell the store, and now there are not a few people in their 30s who have started to look for jobs again.
"The product was on the shelves in September, and only 1-2 orders were issued in a day of advertising, the conversion rate was too poor, and review4.6 couldn't run, and the price reduction was still the same," a single seller complained, originally thinking that the last new product was okay, and this should be good, but suddenly there were more sellers in the category, and they were directly killed, and they are currently being cleared.
It can only be said that who loses knows who knows, and I was shocked when I checked the accounts. With a net profit of 3,000 yuan in a quarter and sales of more than 200,000 yuan, they only earn more than 10,000 yuan, and the payment is not enough to return to the capital, and there are many single sellers who harvest low profits or even negative profits. A post-95 Amazon operation and friends to open a store, the initial starting capital is 30,000 yuan, the store's profit is stable at tens of thousands of yuan, thinking about making some pocket money is not bad, but this year, new products are difficult to open, old product sales gradually declined, so I had to choose to clean up all the new products and suspend the operation.
Some sellers who do not pay attention to infringement may also be complained by GBC for huge compensation, and finally shut down. A senior boutique seller mentioned that investing 100,000,200,000 yuan alone is to put it bluntly, it is the distribution of goods, and the distribution of goods is the most edible supply chain and capital, as well as patent infringement, and personal distribution is also a part of capital play in the end.
But there are also some Amazon operations, when it comes to going it alone, either they have no funds or are not interested. In their opinion, Amazon's bet on goods is very large, coupled with the rising fees on the platform and the vicious competition between peers, resulting in thinner and thinner profits on Amazon. Of course, the most important thing is to devote yourself to work all year round, even if you are on vacation, you need to check the data and watch advertisements at all times, so as not to be sold or linked to become a dog.
This part of the seller is more to consider changing careers and looking for a stable job. But it should be noted that since you have decided to change careers, you must choose the right track, otherwise it will end in failure, go around in circles and return to the siege of the Amazon.
Foreign trade is a position that many Amazon operations have changed careers. In particular, Amazon operations who graduated from foreign trade and minor language majors tend to work close to their professional ability. When Amazon Operations, which switched to foreign trade, mentioned his current work, he was more happy, "No one is chasing sales, there are no endless meetings and endless forms, and there is no need to fall into the tangled internal friction of self-doubt." "However, there are operations that change careers in this position need to be prepared for a small white, and the salary will drop a lot.
Exam editor. Compared with changing careers to other positions, examination editors are undoubtedly the most popular direction to change careers, such as teachers, clerks, etc. Previously, the boss of a cross-border company led employees to prepare for exams while selling goods in Buddhism, and finally many employees successfully went ashore, which inspired many peers. A Japanese professional Amazon operation frankly admits that Nichia is the lowest end of the contempt chain, and many companies just do the Japanese site by the way, and the operation work in this area is relatively difficult to find, so it is better to find it in the United States or Europe, otherwise you can only change careers like yourself and finally change careers.
Go back to B-side. Adhering to the mentality of "the trend of e-commerce is declining, industry is king", some Amazon operations have returned to the B-end track. Although the B-end also needs to accumulate large customers in the early stage, in their opinion, after stabilization, they only need to do PI collection and shipment, which is relatively easy without the need to look at data all the time like Amazon.
Do the translation. As we all know, some Amazon operations are mostly small languages, and compared with the operations of other majors, they have higher advantages in speaking, listening, etc., and they also have more options for changing careers. For extroverted e-people, foreign language live streaming is the direction of many operations to change careers, and for introverted i-people, jobs such as overseas study translation and translation have become their new choice.
In addition to the above-mentioned career change directions, positions including TEMU, TikTok shop, service providers, clerical work, immigration industry, Xiaohongshu bringing goods, setting up stalls, and even part-time fish killing in supermarkets have become Amazon's operational career change, or transition choice. As the so-called people outside the wall want to come in, people inside the wall want to go out, some Amazon operations are busy changing careers, and some people are desperate, squeezing their heads to enter Amazon, and what about the people in the besieged city now?
Gold, three, silver, and four job-hopping seasons: there are boutique operations with multiple offers
It is the peak recruitment season of Jinsan, Yinsi and many departing operators are also busy looking for a job with a better salary, but the reality has obviously dealt them a heavy blow.
Most operations don't find the right job. For 3 and a half years, Amazon's boutique operation has been struggling with whether to resign naked, "seeing that the gold, silver, and fourth are about to pass, and I interviewed 5 companies and only received a 9K offer", my self-confidence was frustrated, and my heart that wanted to resign naked was also dimmed. "If your performance is not high, and you have no experience in popular and new products, this situation is also normal." ”
A Guangzhou Amazon operation in a state of career change is deeply touched by this. At first, I thought about changing careers, but I found that the hope was very slim when I submitted my resume, and I returned to the Amazon track to submit my resume, but I was told that the expected salary was only 7K, and after being stunned by the questioning idea in my heart, I found that the basic salary of ordinary operation 7K was already super high↓
Coordinates Shenzhen, three-year operation manager, basic salary of 6K, but the commission can get more than 2W;
Three years of boutique operation, the United States station, the basic salary of 3K, plus commission of more than 10,000;
The daily sales of 7,000 US dollars can only get the basic salary;
Two and a half years of experience, coordinates in Guangzhou, the basic salary is 6k;
Shanghai 8K, with two and a half years of experience;
Based on the feedback from some operations, Amazon's operating salaries in Guangzhou are not high, concentrated around 7K, and there were 8K recruitment companies last year, but this year it has dropped again. And according to the feedback of the sellers, most of them are companies that recruit people and pioneer.
In the eyes of industry insiders, a big reason for the formation of such a phenomenon is the market recession, new companies are unwilling to pay excessively high salaries, and existing companies also have systematic training operations, in their eyes, the operation with 3 years of experience has little to do with 1 year, and the operation with less recruitment experience can also be cultivated slowly.
On the other hand, Amazon's operating salary in Shenzhen is relatively stable, and there are sellers who have reported 2 and a half years of experience in the operation of high-quality products, and the wasteland development company can also give 12K. Xiaobian interviewed a number of on-the-job Amazon operations and found that the salaries of some operations in Shenzhen are relatively high compared to today's job search environment, even if the basic salary is low, they can get a lot of commissions, and individual operations can get 15,000, or even 20,000+ salaries.
It can be said that the so-called good or bad industry environment also needs to be subdivided into specific operational positions. There is no shortage of outstanding people who think that this year's recruitment market is good, a 5-year Red Sea boutique + 3 years of management experience in the operation bluntly said that "recently I am looking for 20K, when it comes to the offer of the two companies, the initial pass rate is 100%", but because I am not satisfied with the company's operating model, I am still in a state of job hunting. In terms of the application situation of the operation, those with 5 years of experience in boutique can talk about a good salary, which is much better than last year's 15 or 16 salary.
For ordinary operations, senior boutique operations also give suggestions, suggesting that they find companies with category influence and don't do everything in any category. At the same time, don't be confined to it, you need to see more of the world outside the company, it is recommended to try more before you grow up, know what kind of products you want to do, what kind of company you want to go to, plan for your future, and wait until you are polished to a certain extent, and then choose a good company to stabilize.
An HR said that during the previous interview, he found a phenomenon: individual operations have worked for many years but their ability is very limited. Many Amazon operations have been working in distribution companies for a long time before operation, and they don't know that there is a difference between distribution and boutique when they come out for an interview, and even some operations are framed by the previous company, and they have three or four years of work experience, but the level is not even as good as that of newcomers who are less than a year old, and in this case they are more likely to be eliminated.
As the saying goes, when the wind comes, you will take advantage of the fortune to soar, and when the wind goes, you will quietly precipitate and wait for the next outbreak, and the same is true for operations, it is useless to be anxious about age, and it is the truth to focus on improving your skills.