The Internet celebrity "Cat Cup" was banned by the whole network, and its endorsement issue has also attracted market attention.
A few days ago, a number of media revealed that the Internet celebrity "Cat Cup" and Zhiji Automobile had cooperated to shoot promotional videos and use them for advertising on social platforms. Some UP owners also released a video, "Cat Cup signed a contract with Zhiji Auto to endorse, Zhiji does not take the usual way of traffic".
In this regard, on the morning of April 15, Zhiji Automobile replied on Weibo, "The rumor that Mao Cup signed an endorsement with Zhiji Automobile is false information. Our company has never had any official endorsement cooperation with 'Cat Cup', and the relevant materials are the 2023 media partners with gift resources. ”
Zhiji's latest response
Never had an official endorsement cooperation with "Cat Cup".
Because it is suspected that it is endorsed by "Cat Cup", Zhiji Auto is "out of the circle" again!
Recently, a number of media have exposed the interaction between the Internet celebrity "Cat Cup" and Zhiji Auto. Among them, a promotional video attracted market attention. "Cat Cup" and Zhiji LS6 appeared together, and the relevant materials were used in WeChat Moments advertising and other channels.
And at the time when the reputation of "Cat Cup" collapsed completely, this video was also called "the traffic method of Zhiji that does not take the ordinary road" by the UP master of Station B. Some Weibo big Vs also said, "I feel a little sorry for my self, and I overturned not long after cooperating with the cat."
In response, Zhiji Automobile responded that the rumors that "Mao Cup" signed an endorsement with Zhiji Automobile are false information. Our company has never had any official endorsement cooperation with "Cat Cup", and the relevant materials are for the 2023 media partners to distribute resources. In addition, the materials accompanying the article are materials that have been removed from the shelves a few months ago (the price of the poster does not match the current price).
However, the response was also questioned by netizens: "'Relevant materials are for media partners to give away resources in 2023'." Which media?" Some netizens also commented that the cooperation fee for a short video of the cat is expensive, "If it is really given by the partner, then it is recommended that you check the relevant person in charge."
As a "newcomer" to car manufacturing, Zhiji has frequently appeared on Weibo hot searches recently, attracting the attention of netizens.
Previously, due to the mislabeling of Xiaomi car parameters at the press conference on April 8, Liu Tao, CEO of Zhiji Automobile, issued a "sincere apology", but was "tough" by Xiaomi. From the evening of April 8 to the early morning of April 9, a spokesperson for Xiaomi pushed three Weibo posts one after another, urging Zhiji Auto to apologize, saying that he did not approve of Liu Tao's personal apology. Or under pressure, Zhiji Auto and Liu Tao publicly apologized three times.
In addition, Liu Tao's "sensational speech" at the press conference was also complained by a large number of netizens. Among them, Liu Tao mentioned that some team members "missed the birth of their children", "Silianyang stuck to the front line of work", "sent their children to boarding once a week", etc., and related pictures were widely circulated.
On April 11, Zhiji Auto issued a report letter stating that the company had made a real-name report on the vicious incidents of organized cyber violence and traffic bullying since April 9, which directly affected the normal business activities and business reputation of the company.
It is reported that Zhiji Auto, founded in December 2020, is a new user-oriented automotive science and technology innovation company jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group. The scale of the founding round of financing of Zhiji Automobile reached 10 billion yuan, making it the first automotive science and technology innovation company in China to reach the level of 10 billion yuan in the founding round.
"A cup of cat" was banned by the whole network
Hangzhou police disclosed more details
Let's talk about Zhiji Automobile, let's review the "Cat Cup" incident and recent developments.
Thurman cat cup, self-media creator. As of February 19, 2024, the number of Bilibili fans of "Cat Cup" reached 4.656 million, and the number of Douyin fans reached 18.733 million.
On February 16, "Thurman Cat Cup" released a video, saying that she picked up two domestic first-grade winter vacation homework books in Paris, France, and shouted "Qin Lang, Class 8 of the first grade" in the air. On the evening of February 19, "Thurman Cat Cup" claimed to have found the child's mother, but netizens still expressed doubts. After that, the relevant departments intervened to investigate the "Qin Lang Paris Winter Vacation Homework Incident".
On April 12, the Xihu District Branch of the Hangzhou Municipal Public Security Bureau announced that in order to attract fans and drain traffic, netizen "Thurman Cat Cup" and his colleague Xue jointly planned and fabricated a series of video scripts of "Finding the Lost Homework Book of Elementary School Student Qin Lang", which caused a bad impact. The public security organs have imposed administrative penalties on Xu, Xue, and their companies in accordance with the law.
On April 12, the Ministry of Public Security announced 10 typical cases of cracking down on online rumors, of which the first one was the case of "throwing homework in Paris during the winter vacation" to pose for photos and drainage.
On April 13, WeChat officials said that the "Thurman Cat Cup" video account was banned. Douyin, Weibo, Xiaohongshu, and Bilibili have also permanently banned their accounts.
According to CCTV News, Zhao Zhichao, captain of the Cyber Police Brigade of the Xihu District Bureau of the Hangzhou Municipal Public Security Bureau, said, "After the case was filed, we also checked whether the relevant primary school students who met Qin Lang's age group had left the country. Judging from the results of the inquiry, it does not meet the situation of the relevant Qin Lang primary school students leaving the country, which further strengthens our confidence that the video is suspected of online rumors. ”
"They made up this joke at the end of January. At that time, they had shooting assignments in Costa Rica, Japan, and Paris during the Spring Festival. In between other filming assignments, he recorded the video in a café in Paris and filmed it on his mobile phone. After returning to China, the video was uploaded on various platforms. Zhao Zhichao said.
In addition, on February 17, Yang in Nantong, Jiangsu Province once pretended to be "Uncle Qin Lang" in the comment area of the "Cat Cup" video to attract traffic and spread rumors, pose for photos, and live broadcasts, triggering the "Whole Network Search" action, on April 7, the public security organs in Nantong, Jiangsu Province have imposed an administrative penalty on Yang, and the account has been closed.
The police reminded the majority of netizens that the public security organs will resolutely crack down on illegal and criminal acts of maliciously hyping up and spreading online rumors or false information and disrupting public order.
It is worth noting that the business territory of "Cat Cup" itself is also quite large. Tianyancha shows that the real-name Xu Mouyi of "Mao Cup" is directly associated with 5 companies, of which 4 are in existence, including Guangzhou Herman Network Technology Co., Ltd., Thurman Network Technology (Guangzhou) Co., Ltd., Guinea Pig Mi Niu (Shenzhen) Investment Development Co., Ltd., etc. Tianyan map information shows that through direct or indirect shareholding, Xu Mouyi has actual control of 12 companies.
Disclaimer: The above content is reprinted from China Fund News, and the content does not represent the position of this platform.
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