"Three jumpers" became popular in Europe and the United States, with a maximum sale of $12,000, and "Please pay attention to reversing" will be launched in English

Red Star Capital Bureau

2024-04-17 19:27Posted on the official account of Sichuan Red Star News Science and Technology Circle

In mainland towns and rural areas, electric tricycles can be seen almost everywhere, and people also call them "three jumpers".

Red Star Capital Bureau noticed that recently, this "three jumpers" that we are all too familiar with have gradually become popular in the European and American markets, and have become the "Dream Car" of many European and American consumers.

According to CCTV, since New Year's Day this year, the number of Chinese-made electric tricycles ordered by local consumers in the United States from various e-commerce platforms has continued to soar, and they are privately ordered and shipped to the United States by sea.

In addition, Chinese Ambassador to the United States Xie Feng and Assistant Foreign Minister Hua Chunying also posted relevant content on foreign social platforms to promote the domestic "Three Jumpers" for foreign netizens.

According to Jiupai News, Ni Xiaofeng, general manager of Jiangsu Guowei Motorcycle Co., Ltd., said that within a month of popularity, orders in the United States have increased. He felt that this wave of popularity was rare, and then he would find someone to design an English reversing prompt, the product manual was also in English, and the decal was also in English.

So how did the "three jumpers" become popular overseas? Can the domestically produced "three jumpers" open up a larger market overseas? and become a new choice for more overseas consumers?

The "three jumpers" who became popular on the Internet

At the end of last year, a short video blogger "Bobo in the United States" posted related content, saying that he bought an electric tricycle in China and gave it to her father-in-law in the United States.

Judging from the content of the video, the blogger's "three jumpers" instantly attracted the curiosity of the surrounding neighbors after arriving in the United States, and local residents said that they had never seen such a car, and some even asked the blogger where he bought it, and he wanted to buy one.

Source: Douyin screenshot

Since then, related topics such as "Three Jumpers in the United States" have gradually fermented on social platforms at home and abroad, and related content has also attracted the attention of more domestic and foreign netizens.

One of them, a 25-year-old guy from Guizhou named Luo Hao, came up with the idea of starting a business in the United States and selling electric tricycles after seeing the video content of China's "Three Jumpers" exploding in the United States on an online platform.

According to a previous report by Red Star News, Luo Hao prepared for nearly 3 months in advance, and the team invested together to buy tricycles from manufacturers in Yancheng, Jiangsu Province, send them to U.S. ports by sea, and then transport them to warehouses in Los Angeles, California by truck, and the first batch of dozens of vehicles entered.

At the same time, Luo Hao also said that while he was young, he would try feasible roads to try and strive to cover domestic tricycles in the United States.

Source: Douyin "Luo Hao in the United States (Three Jumpers Parties)"

At the enterprise level, after the "three jumpers" became popular on the Internet, it also directly boosted the sales of related enterprises.

According to a report by China News Network Taizhou on April 13, Shi Taotao, deputy general manager of Zhejiang Luju Vehicle Industry Co., Ltd., said in an interview, "In the first quarter of this year, the number of export inquiries of enterprises increased by 40% to 50% year-on-year, and the transaction volume increased by 10% year-on-year. We will continue to invest in scientific research to enhance the competitiveness of our products and continue to expand the overseas market of electric tricycles. ”

At the same time, according to Jiupai News, Ni Xiaofeng, general manager of Jiangsu Guowei Motorcycle Co., Ltd., said, "Now there are more customers who come to consult, and we will introduce products in detail from the aspects of quality and technology." We have also made a series of strategies for overseas publicity. Within a month of popularity, orders from the United States increased. ”

Why did it explode?

In fact, it may not be surprising that the domestic "three jumpers" have become popular in the European and American markets.

On the one hand, the "three jumpers" are more practical.

As we all know, electric tricycles are popular in the domestic market because of their high practicality and easy driving, and in the international market, especially in the United States, Russia and other countries, their application advantages are also prominent.

Locally, electric tricycles are less expensive and more economical to maintain than larger machinery such as pickups, and they are ideal for short-distance delivery workers due to their lightweight, flexible, high-capacity and labor-saving efficiency.

On the other hand, the "three jumpers" are more cost-effective.

Judging from the price of "Three Jumpers" overseas, according to the data of the e-commerce platform Amazon, the price of "Three Jumpers" is basically 5,000 ~ 12,000 US dollars, in fact, compared with China, the price has increased nearly six or seven times, or even more.

This is mainly due to the high cost of freight, local tariffs and local labor costs for electric tricycles transported overseas, which has skyrocketed the value of "three jumpers". However, for local users, such a price is still quite cost-effective.

Source: Amazon platform

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