[Introduction: Walking on Nanshan Road and looking back at the Nanshan store, the impression left by Lynk & Co is no longer a simple car cognition, but to open the road of civilization with the ancient as a new one, reactivate the modernity of history, and stand on the mast of the times to look at the future, that is, from the pattern of "born to the world" to the reshaping of returning to Nanshan; and then from the mind of "open interconnection" to the recapture of the artistic conception of West Lake, so that the purpose of the car is no longer empty words, but a more elegant reality placement, and the aesthetic identity of social value. 】
Written by Yan Guangming, edited by He Zi
From Liu Zhuang "Water Show Yunjin" to "Qian Ci Zhongbiao" ashore, to pass through the water hole (bridge) in the Su Causeway, through the three pools of the moon, the lake overlooks, the broken bridge is full of tourists, look back at the Leifeng Tower, can also hear the bell of Jingci Temple, in the lake is rippling, the mountain is empty and "leisurely see the South Mountain".
This is one of the best waterways to visit the South Mountain (Road) of West Lake. Standing on the bow of the boat to inspect the West Lake, there is a beautiful pleasure, just like looking down on the West Lake in Dingjia Mountain, there is the leisure of the big field hidden in the court, peaceful but there is a great beauty of sudden enlightenment.
Nanshan, the collective name of the mountains in the south of West Lake. This is the core area of the old town of Hangzhou, and it is also the gathering area of the West Lake scenic spots. The roots of West Lake culture. There are experts to point out that there is "a grand root" here, and there are deep mountains and rivers, dragons and tigers changing weather. Lynk & Co's first brand user center in China is located here. This is an excellent place to sit on the mountain and face the lake, push the window to see the smoke willow and pink lotus, go out and enter the landscape painting, and put yourself in the garden.
In the middle of summer last year, Lynk & Co "returned to Nanshan". I subconsciously feel that the aesthetics of Chinese automobile life has begun. In my memory, there are few domestic car companies that have such an idea (the consciousness of cultural investment). This is like "today's people only know how to read poetry but don't know how to appreciate the garden", multiple utilitarianism, less aesthetics. Therefore, when it comes to the aesthetics of automobile life, it is inevitable to be marked with the imprint of Park, although they are trying to use oriental aesthetics to intervene or integrate, but with little success, the reason is that "going straight to the theme and lacking artistic conception". There is a lack of depth and insight in cultural awareness.
As soon as it came out, Lynk & Co broke the stratification of traditional automobiles, and provided a cultural space for the post-modern lifestyle of current automobile consumption with the equal thinking and sharing concept of "born global, open and interconnected", which was responded to by young people and became an interface connecting the past and today, and even the future. Empowered in a culturally implicit way, Lynk & Co Mobile has a "soul".
Compared with other luxury car brand stores, the Lynk & Co Nanshan Store (referred to as the brand user center) has a high position, which not only occupies the resource advantage of the geographical location of the West Lake (opposite the "Oriole in the Willows", next door to Goushanli), but also reconstructs the historical building into a post-modern cultural symbol, integrating the scenic spot with the "car salon" and becoming a new scenery of the West Lake. Some say it's more like a "city hotel without rooms" in trendy culture.
For the car, this is luxury, all envied, full of cultural saturation, the "more than the car" brand effect slowly overflowed, to build the car owner in the mind of the "spiritual territory", with a unique luxury and wealth, can not but be proud, but each is beautiful, the beauty of the same. From the perspective of the positioning of the Lynk & Co brand user center, Lynk & Co is an open and connected cultural carrier, which can not only change people's travel methods, but also influence people's life concepts, and share the good times and the experience and fun that the future has brought to come.
Compared with the Lynk & Co experience store in Europe, the Lynk & Co Nanshan store is immersed in the embrace of humanity and brilliant civilization with a longer history than Europe, which can be described as Marco Polo's praise of Hangzhou: this is the most beautiful and luxurious car brand store in the world.
This is not an exaggeration. Walking into the millions of Lynk & Co car owners, it is not difficult to find that this kind of tension and centripetal force recognition has been better than Western luxury car brands, as the owner of Lynk & Co said, "Owning Lynk & Co has light in your heart." "It can be felt that with the awakening of the rise of Chinese automobiles, it has begun to realize its consciousness. That's the confidence that culture brings.
Lynk & Co returned to Nanshan (Hangzhou headquarters) to highlight its advantages, enhance its brand, and have more confidence. Some people say that this is a culture that money can't buy (West Lake), because artistic conception is the soul of West Lake, and Lynk & Co is precisely a car (not only a product) with a sense of meaning, and it should be better than similar cars (concept) in terms of cultural taste. In a publication "Co Customer Life Guide" founded by the Lynk & Co owner himself, the title page reads: "Different cities, different Co customers, have different lifestyles, in more than 100W+ ways, find an exclusive life guide, not necessarily very popular, but must be very Lynk & Co." ”
This shows that Chinese cars have begun to have a "spiritual home". Lynk & Co owners are worth paying attention to, they are users, but also communities, and they are also the most valuable customers, representing the formation of an autonomous class and entering the mainstream of society.
I think that's the charm of cultural identity. An elderly car owner said to me, "I am confident everywhere I drive Lynk & Co, and my face is shining." The mother of a young Lynk & Co owner in Chengdu took her 5-year-old daughter to Tibet alone and proudly introduced, "It's safe to drive Lynk & Co, rest assured." ”
According to the survey, Lynk & Co is one of the most influential "young brands" in China, which is regarded as a sample for studying the lives of young people in China today, and is also the social blueprint for cultural awareness closest to the "scene".
In the Nanshan store, the people who come to the store to experience are not necessarily car owners, or car watchers, but there are many young people who come to Nanshan Road to "check in", or backpackers who come here for leisure, and so on. Nanshan Road is one of the most historical and cultural roads in Hangzhou. There are Lin'an Fuxue in the Southern Song Dynasty, the Confucian Temple of the Ming Dynasty, the China Academy of Art, etc., and many historical and cultural celebrities have lived, for example, the "Goushan Qiaoshe" adjacent to Nanshan Store is the birthplace of Chen Ruisheng, the author of "Regeneration", which is comparable to "Dream of Red Mansions". Chen Yinke commented, "The idea of freedom and self-esteem, that is, independence, was shocking and criticized by ordinary people at that time and for more than 100 years afterward." Opposite is the royal garden "Oriole in the Willow Waves", which is also a place with beautiful legends and stories, and is one of the best places to see the West Lake, listed as one of the ten scenic spots of the West Lake.
In the midst of it, it is impossible for the Nanshan store to be pale. The ground floor is an exhibition hall, the second floor is an urban playground, the third floor is the Co Museum, and the fourth floor is a café. If Nanshan Road is a "Internet celebrity street" that you don't want to walk when you come, then the Lynk & Co Nanshan store is the most attractive place to stop and take a break, where there are Lynk & Co's latest show cars and derivatives (including mobile phones and fashion products), co-creation and excitement (car entertainment and performance experience), and a variety of creative coffee for friends to chat with (comfortable and comfortable environment)......
Walking along Nanshan Road and looking back at the Nanshan store, the impression left by Lynk & Co is no longer a simple car cognition, but an opening of the road of civilization with the ancient as a new one, reactivating the modernity of history, standing on the mast of the times and looking at the future, that is, from the pattern of "born to the world" to the reshaping of returning to Nanshan, and then from the mind of "open interconnection" to the regaining of the artistic conception of West Lake, so that the purpose of the car is no longer empty words, but a more elegant reality placement, which has won the aesthetic recognition of social value.
That's the real progress of the car.
Comments
Lynk & Co is currently one of the most influential "young brands" in China, which is regarded as a sample for studying the lives of young people in China today, and is also the social blueprint for cultural awareness closest to the "scene". As soon as it came out, Lynk & Co broke the stratification of traditional automobiles, and provided a cultural space for the post-modern lifestyle of current automobile consumption with the equal thinking and sharing concept of "born global, open and interconnected", which was responded to by young people and became an interface connecting the past and today, and even the future. Empowered in a culturally implicit way, Lynk & Co Mobile has a "soul".
(This article is the original of "Heyan Reading Cars", and may not be reproduced without authorization)