On March 28, after the SU7 was unveiled by Xiaomi Automobile, netizens ridiculed that the car looked like a Porsche, calling it "Mische". Lei Jun, the founder of Xiaomi Auto, said at the press conference that Xiaomi Auto wants to build a Dream Car comparable to Porsche and Tesla.
After the release of Xiaomi Auto, Porsche's official live broadcast room was also lively. In an interview, President and CEO of Porsche China, Mr. Kesmeier, affirmed this.
He said, "As for the similarities between the Xiaomi SU7 and Porsche, I think maybe good design always has a heart. He also mentioned that over the past 75 years, Porsche has been innovating and following strict manufacturing standards to build brand recognition.
"We look forward to fair and equitable and lawful healthy competition with businesses that are willing to adhere to the same or higher standards. ”
This "high emotional intelligence discourse" is also regarded by the outside world as Porsche's response to the "plagiarism" of the appearance of Xiaomi cars.
But then again, if Porsche goes to court, it won't necessarily end well.
In fact, there are not a few disputes in the automobile industry over exterior design, and Changan Automobile and Geely Automobile have also become the protagonists of the "plagiarism door".
Previously, Chery Tiggo 8 Pro was also questioned that the front face is similar to Changan CS75 PLUS, and the rear shape is similar to that of Haval H6, but Changan Automobile has not resorted to legal means.
Geely Automobile has also previously sued WM Motor, a new car-making force, as an accuser of the "plagiarism incident". Moreover, many of WM Motor's founding team and core members are from Geely. Among them, Shen Hui, founder, chairman and CEO of WM Motor, was a director and vice president of Geely Holding Group, Lu Bin, co-founder of WM Motor, was the deputy general manager of Geely Automobile Sales Company, and Hou Haijing, executive director of WM Motor, was the vice president of Geely Group.
In 2018, Geely Automobile sued four subsidiaries of WM Motor for allegedly copying part of the design of the WM EX5 model from Geely Vision SUV models, and demanded that WM Motor pay up to 2.1 billion yuan in sky-high compensation to recover the patents that had been applied for by WM Motor.
Today, with the maturity of technology, design has become a core competitiveness of automobile enterprises. For car companies, in addition to protecting their designs through litigation, how to use the design patent application strategy is also one of the active protection methods for car companies.
If you want to apply for a design patent, please consult China Fine Soft Group or leave a message to Xiaozhi.
Source: Hunan Daily, Xianghua said car, etc