Recently, a blogger with the screen name "Da Yao Tok" (hereinafter referred to as "Da Yao") posted a video, saying that he was an employee of Jiyue and was forcibly fired from the company for buying the founding version of Xiaomi SU7, without compensation and without specific reasons.
Soon, this video was hotly searched on Weibo and sparked heated discussions among many netizens.
Some netizens believe that what car the company's employees buy is personal freedom, and the pattern of Jiyue is a bit small; some netizens believe that Da Yao is in Cao Ying's heart in Han, and he should not openly praise the competition on social networks; and some netizens believe that Jiyue Automobile has a large number of water armies attacking Da Yao in the comment area.
01
Sudden "forced expulsion"
Da Yao mentioned in the video that on April 3, the first batch of Xiaomi SU7 was delivered, and he, as the first batch of car owners, appeared in the same frame with Lei Jun in the process of participating in the owner activity, and was on the hot search.
Image source: Da Yao Tok's personal Weibo
On the afternoon of April 9, HR interviewed him and said that he had violated the non-compete agreement. The result was a mandatory dismissal with zero compensation and no specific reason.
Judging from the recording provided by Da Yao, HR is only the executor of the company's decision, and has not come up with a complete chain of evidence, nor has it made a more reasonable explanation.
According to Da Yao's own analysis, Jiyue believes that after he bought the Xiaomi SU7, he also publicly participated in the car owner's event and shared the process on social media, which constituted a violation of the terms of the non-compete agreement.
One hour after Da Yao made an appointment with HR, Jiyue deleted all of his accounts, chat logs, and emails.
In Da Yao's words, "It only took 1 hour from the appointment to the forced resignation, which is really extremely fast." ”
02
Jiyue official response
Yesterday, the blogger "Dachang Youth Pro" posted that he had obtained an internal explanation of the incident of former employee Yao Moumou in Jiyue.
The original text is as follows:
Good afternoon, students, you may have paid attention to some voices on social media recently, about the company's unilateral termination of the labor contract of Yao Moumou, a former employee of the user development team. In line with the principle of transparency and openness, I would like to clarify with you that the company did not terminate the labor contract because he purchased a competing vehicle, as Yao Moumou claimed.
The reason why the company terminated Yao's labor contract was that Yao, as a staff member of the company's user development-social media operation position, carried out all-social media operations during working hours and as a competitor in his personal capacity, and publicized and distributed only X-meter vehicle-related content. In addition, he was absent from work without excuse on several occasions. The above behavior has violated the company's labor discipline and system, and the company has terminated its labor contract in accordance with the law.
For Yao Moumou's use of social media to spread false rumors that the reason for his dismissal was due to the purchase of competing vehicles, and to systematically slander the company's image in the company's live broadcast room, social media accounts, public media platforms, etc., the company has now collected evidence at the same time, and will be prosecuted by legal means in the future.
We have never forbade our employees from buying other brands of vehicles, on the contrary, we still have many colleagues who drive other brands of vehicles to and from work, and we also provide parking spaces and convenient charging facilities. In the face of fierce competition in the market, the company has always adhered to the original intention of winning with product strength, please do not believe rumors, do not spread rumors! If you have any questions, contact your supervisor and HRBP as soon as possible.
In this regard, some netizens questioned: Can many unexcused absences still be left until now? Some netizens believe that if what Da Yao said is true, Jiyue is worthy of "running a business in a religious mode"; some netizens suggested that Da Yao go directly to Xiaomi Auto to apply for a job.
At noon today, the legal department of ZEEKR Automobile finally gave the latest response: "About: Explanation of the Unilateral Termination of the Labor Contract of Yao Moumou, an employee of the user development department of Jiyue Automobile"
The full text is as follows:
Recently, it was rumored on the Internet that Jiyue Automobile was fired because of the employee Yao Moumou's purchase of a certain meter car, which is contrary to the facts. For the sake of positive hearing, the company clarifies as follows:
Jiyue Automobile was not fired because Yao Moumou bought a certain meter car, and the full picture of the facts is:
First of all, Yao Moumou, as a staff member in charge of social media/private domain operation in the user development department, has registered an account "Da Yao Tok" in his personal name on multiple social media, including Weibo, Bilibili, Xiaohongshu, Douyin, Know Chedi, Video Account, etc., and continues to operate a car fan group for a certain rice brand.
Secondly, according to the timestamp of the publicity of Yao's above-mentioned social media account, his publicity and distribution behavior occurred many times during normal working hours. In other words, Yao Moumou engaged in the above-mentioned conduct that was unrelated to the company's affairs during working hours and was obviously contrary to his own job duties and professional ethics.
What's more, the company's records show that Yao Moumou also had many unexcused absenteeism, in particular, Yao Moumou went to Beijing to participate in the pick-up ceremony of a certain meter car on April 3, and spread it on the above-mentioned social media platform with the title of "Mr. Lei gave me the door", which was publicly reported by multiple media.
The company believes that Yao's above-mentioned behaviors have seriously violated the company's labor discipline and system, and the company's unilateral termination of his labor contract is legally valid and reasonable.
In addition, the company also noticed that after Yao Moumou was terminated from the labor contract, he used the "Da Yao Tok" account to publish false information such as "I was fired because I was fired from a certain rice car company" on multiple social media platforms, and took the initiative to contact various media accounts to spread and other behaviors, which have seriously damaged the company's external image and reputation. The company has collected evidence in this regard and reserves the right to pursue further investigations.
Finally, we would like to state that Jiyue Automobile has always adhered to an open and inclusive mind, actively participated in the development of the new energy vehicle industry, and we cherish every participant in the same industry. In fact, no matter what brand of vehicle the employee drives, the company provides employees with parking spaces and convenient charging facilities in the exclusive parking lot of the work area.
The general public is requested to know the truth and not to believe or spread rumors.
Some attentive netizens found that this is the first Weibo released by the legal department of Jiyue Automobile, and it is also the first time that the account has issued an official statement.
03
Li Shufu and Lei Jun's "enmity"
It can be seen from the information on the official website of Jiyue that Jiyue is a new generation of automotive robot brand under Geely Holding Group. And the head of Geely is Li Shufu.
Previously, some netizens broke the news that in 2021, Lei Jun led his executives to conduct research in the automotive industry. Geely Automobile, the big brother of the automotive industry, is naturally the focus of Lei Jun's research.
It is said that Geely showed great goodwill, fully cooperated with Lei Jun and Xiaomi's research, "selflessly and unguarded open exchange visits", and even arranged for the core department, Geely Automobile Research Institute, to conduct in-depth exchanges and discussions with Lei Jun.
Unexpectedly, Lei Jun soon announced: Xiaomi entered the automotive industry. The key is that Lei Jun dug up Hu Zhengnan, the core executive of Geely Automobile, Hu Zhengnan, president of Geely Automobile Research Institute, and more than 20 backbones of his family to Xiaomi Auto.
What kind of existence is Hu Zhengnan?
It is understood that Hu Zhengnan has more than 20 years of rich experience in the field of automotive product development and R&D management, and is recognized as one of the "key gentlemen of Geely car manufacturing" in the automotive industry. He led the development of Geely's vast SEA architecture, which was a key step in Geely's transformation towards intelligence and electrification.
Hu Zhengnan left Geely to go to Xiaomi, which was regarded as a "great shame" by Geely, but it made Xiaomi Auto quickly complete from 0 to 1 within 3 years and achieved batch delivery.
Some insiders believe that as an industry boss who has been making cars for nearly 30 years, Li Shufu may have never been stabbed in the back like this, and he and Geely will never give up. Since last year, Geely has launched a siege and interception of Xiaomi cars.
At the end of last year, the day before Xiaomi's technology conference, ZEEKR 007 was officially launched, which is considered to be working with the new ZEEKR 001 to block the future of Xiaomi SU7. And the Galaxy E8, which was launched in January this year, is also considered to be the back road to outflank Xiaomi SU7.
Relevant people broke the news that the reason why Xiaomi SU7 has not announced the price for a long time is, to a certain extent, "it is forced by Geely to be difficult to price".
In this regard, some netizens jokingly said: "Xiaomi Lei Jun is not good to provoke anyone, I want to provoke Geely Li Shufu." ”
04
Xiaomi's "anti-encirclement and suppression" first victory
At 7 p.m. on March 28, 2024, Xiaomi SU7 was officially launched, breaking 50,000 in 27 minutes, and the number of large orders in 24 hours exceeded 88,898 units. Set a record for car sales again.
On April 1st, the second round of additional sales of the SU7 Founding Edition was launched, and it was also sold out in seconds.
On the morning of April 3, Beijing Yizhuang Xiaomi Automobile Factory held the first batch of Xiaomi SU7 delivery ceremony, Chairman Lei Jun opened the car door for the first batch of car owners one by one, and announced on the spot: Xiaomi SU7 is set to break 100,000, and the number of lock orders exceeds 40,000.
"Da Yao", a former employee of Jiyue, was one of the first car owners.
The mass production and launch of Xiaomi SU7 has indeed put pressure on many car companies.
On April 1, a number of car companies successively threw out preferential policies for price reductions:
The starting price of AITO's new M7 model dropped to 229,800 yuan, and Xpeng G9 followed the new M7 to a maximum of 20,000 yuan for a limited time, and the price of the current car after subsidies started at 243,900 yuan......
What's even more ruthless is that third-party data shows that in the past 30 days, Lei Jun's personal social accounts have increased by 4.05 million, 200,000, and 260,000 respectively on Douyin, Xiaohongshu, and Station B, and the cumulative number of fans on the whole network has exceeded 4.51 million.
From "The Life of Lei Jun, the Male Protagonist of Shuangwen" to "The President of 100 Billion Boss Personally Opened the Door for Me", during the Xiaomi SU7 launch conference, there were 37, 12, 4, and 6 hot search topics related to Weibo, Douyin, Kuaishou, Baidu and other platforms respectively.
The founder, Lei Jun, has become a key part of Xiaomi's auto marketing, and has also brought auto marketing into the 2.0 era - the boss is an Internet celebrity. and "rolled" the bigwigs in the automobile circle had to stumble and form a group to be an Internet celebrity.
Zhou Hongyi, founder of 360 and investor of Nezha Automobile, said bluntly to Daniel Zhang, CEO of Nezha Automobile, when he visited the Nezha Automobile factory: "To learn from Xiaomi Automobile, users must (can) understand." Daniel Zhang followed up and replied on Weibo: "Accept Lao Zhou's criticism, learn from Lei Jun in marketing, no shame!"
On April 15, Xia Yiping, CEO of Jiyue, brought Robin Li, the founder of Baidu, to experience Jiyue's new car in a live broadcast.
Recently, Li Shufu, chairman of Geely Automobile, also walked into the live broadcast room of Dongfang Selection and visited the BYD factory with Yu Minhong.
Therefore, now all the bigwigs of new energy vehicle companies have chosen to go into battle shirtless, hand-to-hand combat, and they can't wait to tear their hands and grit their teeth......
05
As the saying goes, when immortals fight, mortals suffer.
Some netizens believe that Da Yao Xuan dared to praise his competitors in such a business war background and ultra-sensitive period, and indeed stepped on the "cat's tail" of the car company.
Finally, what do you think about what happened to Da Yao?
[The author of this article is a dark horse, an entrepreneur who originally wrote.] If you need to reprint, please contact the WeChat public account (ID: iheima) for authorization. ］