### Chapter 1: Digital Phantom, Liu Qiangdong's new identity for live broadcast
In this era of information explosion, JD.com threw another bombshell - Liu Qiangdong's digital avatar made its debut on the live broadcast platform. This is not only a cross-border cooperation between technology and business, but also a bold prediction of the future e-commerce model. The audience watched intently at the screen and witnessed the arrival of this moment. With his precise facial capture and smooth speech synthesis technology, Liu Qiangdong, a digital human, showed the audience a series of selected products, as if they were real people, which was amazing.
"Hello friends, I am Liu Qiangdong, welcome to the Jingdong live broadcast room. The digital man's voice was gentle and kind, its lips moved with the ups and downs of the voice, and its eyes revealed an indescribable light of wisdom, as if the real Liu Qiangdong was sitting there.
However, despite the near-perfect performance of the digital human, there was still a trace of mixed emotions in the hearts of the audience. They marvel at the advancement of technology, but at the same time wonder about this impersonal way of trading.
### Chapter 2: Doubts about customer service, indifferent service of robots
Behind the digital human delivery activities, JD.com's customer service problems seem to have become a demon mirror, reflecting the dissatisfaction in the hearts of consumers. On social media, complaints about JD.com's customer service are endless. Some consumers complain that communicating with customer service is like talking to a robot with no emotion, and every time they encounter a problem, they always make a long talk but do not get a substantive solution.
"JD.com's customer service is sometimes really confusing. You talk to it about the east, and it gives you back to the west, which can really make you dizzy. A netizen joked.
This seemingly robotic service has disappointed many consumers, who are hungry for a more human, intimate service experience rather than a cold official response.
### Chapter 3: Tens of billions of agricultural subsidy feasts, the temptation brought by live broadcasts
Although the customer service problem still exists, in another corner of the live broadcast, digital person Liu Qiangdong is announcing a heart-warming plan - "10 billion agricultural subsidies" activity. The news threw like a pebble into a calm lake, stirring up ripples in circles and circles.
"We, JD.com, will launch a 10 billion agricultural subsidy activity, so that every consumer can enjoy the most direct price discounts. There was an unmistakable confidence in the voice of the digital human, as if to tell everyone that this was a shopping spree like never before.
The audience's doubts were put aside for the time being, and their eyes were drawn to the tantalizing string of numbers on the screen. The magnitude of the deals on produce has many people gearing up for a snap at the start of the event.
### Chapter 4: Suspicion of Counterfeits, Crisis of Quality and Trust
However, just when people were excited about the upcoming "10 billion agricultural subsidies" activity, some doubts about Jingdong products broke out on the Internet. Some consumers claim that there are problems with the items purchased on JD.com, and there is even a risk of fakes. These voices were like a gust of cold wind, which made people shiver.
A consumer named Xiao Li complained: "I bought a Dior lipstick on JD.com, but after using it less than twice, I found that the color was wrong. After taking it for identification, it turned out to be a fake! Contact customer service, but they have been shirking responsibility and delaying the solution. ”
There is more than one such case, and some netizens reported that the Nike shoes they bought were also fakes, and the tires had a puncture soon after they were used. Every time a quality problem appears, it erodes consumers' trust in JD.com.
### Chapter 5: Challenges of after-sales service, the voice of consumers
Behind these problems is a huge challenge for JD's after-sales service. Consumers are no longer just curious or skeptical about digital human live broadcasts, they are more concerned about whether JD can provide timely and effective after-sales support when encountering product problems.
"JD.com's stuff is really good sometimes, but once you encounter a problem, that after-sales service is a nightmare. One consumer wrote on Weibo.
The indifference of customer service and the inefficiency of problem solving have become the focus of consumer complaints. They hope that JD.com can really hear their voices and improve the quality of service, rather than just staying on superficial marketing and technological innovation.
### Chapter 6: The Truth Behind Digital Humans, the Battle of AI and Human Nature
In the midst of these consumers' voices, we have to think about what does JD.com's digital human live broadcast mean?Can this virtual image driven by AI technology truly represent JD.com's service concept?
In fact, the so-called digital human is nothing more than the product of a string of code that has been carefully programmed. Every smile and every word it says is the result of the back-office staff entering the text. This model is based on Liu Qiangdong's face collection, but it is not the real Liu Qiangdong after all.
When the audience asks questions, someone will type the answer in the background, and then the digital human will broadcast based on this information. While this new form of interaction is eye-catching, it is no substitute for genuine human interaction and genuine service.
With the end of the live broadcast, the veil of digital humans has gradually been lifted. The freshness and curiosity it brings fades away, leaving behind a deep reflection on the future direction of JD.com.
"If you change your shell, you want the audience to pay?" a viewer left a message in the comment area, with a bit of sarcasm in his tone. This comment quickly resonated with many netizens, who expressed their hope that JD.com would pay more attention to the improvement of product quality and after-sales service, rather than indulging in the show-off of technology.
Disclaimer: The above content is fictional and is used to show the coherence of the storyline and the prominence of the theme. Please refer to the official release of JD.com for the actual situation.
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