In the fierce competition in the global mobile phone market, many well-known brands are vying for the attention of consumers. However, behind this prosperity, there is a mobile phone brand from China that has achieved amazing results in the African market in obscurity. This brand is Transsion Mobile, which is not only the hidden king of Chinese mobile phones, but also the well-deserved king of the African market.
Transsion mobile has a market share of more than 50% in Africa
The success of Transsion mobile phones is particularly evident in the African market, where its market share increased from 36.9% in 2019 to 40% in 2020. It has now exceeded 50%, showing TRANSSION's strong growth and leading position in the African smartphone market.
Transsion's operating income in 2023 will be 62.392 billion yuan, and its net profit will exceed 3 billion yuan.
Here are some of the key financial data and market performance of Transsion Mobile:
- Sales volume and revenue: In 2023, Transsion mobile phone sales reached more than 94 million smartphones. During the year, the company's total revenue reached 62.392 billion yuan, an increase of 33.9% year-on-year. This growth reflects the strong momentum of Transsion mobile phones in the market and the recognition of its products by consumers.
- Operating profit and net profit: Transsion Mobile's operating profit increased by 122.55% year-on-year to RMB6.748 billion. Net profit exceeded the RMB 3 billion mark for the first time, indicating that the company has achieved a significant improvement in profitability.
- Market share: According to IDC, Transsion Holdings' mobile phone shipments account for 8.1% of the global market and 50% of the African market, making it the world's fourth-largest mobile phone manufacturer. This achievement highlights Transsion's important position in the global mobile phone market.
The reason why Transsion has achieved such a high market share in the African market is mainly due to its in-depth understanding of the local market demand and the introduction of products that meet the preferences of local consumers. For example, the camera function is optimized for the characteristics of African users, and the mobile phone configuration is provided to suit the local network environment and consumption level. At the same time, TRANSSION has established an extensive sales and service network in Africa, ensuring the popularity of products and the timeliness of services.
This achievement not only reflects its strong position in the African market, but also demonstrates the influence and competitiveness of Chinese mobile phone brands in emerging markets around the world. With the continuous progress of technology and the in-depth development of the market, the future development prospects of Transsion mobile phones are worth looking forward to.