It's an obscurity
But it is also in the holding of various activities
A mainstay to be reckoned with
And they are, as always
Acting as a "messenger of light" for various activities
Like in a magnificent piece of music
A chord that sets off the main theme
Each has its own sheet music
Cover the wonderful activities carried out by various departments
This is the Convergence Media Center
Since its establishment in 2019, Hekou County Financial Media Center has always adhered to the principle of "party building leading, building and integrating at the same time, being able to integrate everything, horizontal and vertical integration", and on the basis of the original TV (Hekou News), Hekou Newspaper and other traditional media, it has built 8 media voice platforms integrating Taiwan, micro, jitter and terminal.
Hekou County Rong Media Center
In April 2023, the Hekou County Financial Media Center will once again deepen the reform and become a second-class public welfare institution directly under the county party committee, breaking the traditional salary structure of public institutions, creating a distribution model of "basic salary + performance salary + performance reward", implementing performance appraisal for all employees, and further stimulating the endogenous motivation of front-line editorial staff. After a year of hard work, "mobile first" has become a consensus, "user awareness" has been deeply rooted in the hearts of the people, and "popular products" have repeatedly swiped the screen.
This year, we have dirt under our feet and you in our hearts
How much dirt is under your feet, how much truth will accumulate in your heart. Through the spring, summer, autumn and winter, we have always insisted that only by bending down and sinking our hearts can we record the next stories of "soil, dewdrops, and steam"; only by plunging our feet deep into the land of the estuary and sticking our hearts firmly with the masses can we understand the weight of the eight words "going deep into life and taking root in the people."
Journalists at work
From winter to spring, we went deep into the towns and villages of the county, leaving a silhouette of time. We always adhere to the feelings of the people, always maintain the attitude of struggle, never forget the original intention, forge ahead, and use the lens and microphone in our hands to record the rapid development of the estuary, the changes in people's lives, and carry forward the warmth and strength around us.
Journalists at work
This year, we insisted that content was king, and there were many highlights of internal and external publicity
This year, we focus on the center and serve the overall situation. It has set up more than 20 special columns such as "Learning and Implementing the Spirit of the 20th National Congress of the Communist Party of China", "There Is a Life Called Yunnan", "People's Livelihood Face-to-face", "Doing Practical Things for the People" and "Port Concern", and produced 1,125 articles in 199 issues of "Hekou News", 2,545 articles on the WeChat public account of "Guomen Hekou", 762 articles on Douyin and 767 articles on the video account, 23 live broadcast activities, 8 small theater films, 17 feature films, and 10 million + views (click-through rate) on the Douyin platform1 of the above, 100,000+ or more than 16.
Some of the special columns set up by the Hekou County Rong Media Center
This year, is the 60th anniversary of the establishment of Hekou Yao Autonomous County, we have launched the "online + offline" three-dimensional publicity mode for the county celebration and Panwang Festival activities, and new media columns such as "I and Hekou", "Welcome the 60th Anniversary of the County Celebration" and "Looking Back on 60 Years" have successively launched a series of "estuary stories", the memory of the estuary in the old photos, the transformation of the estuary in the new photos, and the blessings of the citizens to the estuary have inspired the attention of people from all walks of life to the estuary, which has aroused strong emotional resonance. "This is the estuary" and "Hekou: 60 years of forging ahead from a small border town to the "pearl of the port" and other financial media products focusing on memories and blessings have received widespread attention as soon as they were released, and the number of retweets and likes ranked among the top of the official new media accounts of Hekou County. During the county celebration, two estuary local image songs and "Blessing the Estuary" were also publicized, and the masses responded enthusiastically.
"National Love Song" short film
"Blessing the Bayou" short film
This year, the mainstream media at the central, provincial and state levels published more than 3,300 news articles on Hekou County. Among them, about 300 news articles (articles) of our county are used by the central mainstream media, more than 800 articles (articles) are used by provincial media, and 8 original manuscripts are used by the national general platform of learning to strengthen the country. During the Dragon Boat Festival, the short video and text of the Dragon Boat Festival dumplings with Buyi and Zhuang characteristics in our county were adopted and published by Xinhua News Agency "Red River Estuary: Dragon Boat Festival to Brown Fragrance, People of All Ethnic Groups Welcome the Festival", and at the same time, it was adopted by the front page cover of Yunnan Daily's WeChat public account on the day of the Dragon Boat Festival.
The well-planned press releases during the Dragon Boat Festival in our county were adopted by Xinhua News Agency and Yunnan Daily
During the Mid-Autumn Festival and National Day, the "National Gate Media" Douyin platform broadcast "The Parents of the Policewoman in the Border Cross 2,000 Kilometers to Secretly Visit the Class on the Mid-Autumn Festival" exceeded 15.7 million views and 420,000 likes, which aroused heated discussions among netizens, and was forwarded by many media such as People's Daily, People's Daily Online, China Popular Law, Yunnan Release, Yunnan Net, Yunnan Communist Youth League, etc., and became a hot news of positive energy on the whole network. During the county celebration, taking the 60th anniversary of Hekou County and the 17th Yao Panwang Festival as an opportunity, more than 20 media such as Yunnan.com, CCTV, and Xinhua News Agency gathered live broadcasts, with more than 22.8 million exposures on the whole network.
The short video of "The Parents of the Policewoman in the Border Crossing 2,000 Kilometers Secretly Visiting the Class during the Mid-Autumn Festival".
The live broadcast of the 60th anniversary celebration meeting of Hekou Yao Autonomous County
This year, we have climbed the heights with a number of honors and fruitful results
"Hekou Port All Walks of Life Have Strong Momentum in Learning Vietnamese" won the Outstanding Radio and Television News Work Award of Yunnan Provincial Radio and Television Bureau in the second quarter of 2023. In the "Good Journalists Tell Good Stories" activity held in Yunnan, the entry "Estuary Border Keeper" selected by the center won the third prize of the provincial competition and the first prize of the state competition. "If You Want to Write About the Estuary" was rated as the outstanding work of Honghe Prefecture (radio and television programs) in the first half of 2023, and "Vietnamese Tourists Add Impetus to the Estuary Consumer Market" was rated as the outstanding work of radio and television news in Honghe Prefecture in the first quarter of 2023. In the state's first radio and television and online audiovisual new media "homepage first screen first article" competition, the "Guomen Hekou" App (May 15, 2023) won the first screen of the excellent client (App), and the "Hekou County Held the 2023 China-Vietnam Cross-border Tourism Opening Launch Ceremony" won the first excellent WeChat public account. Hekou County Rong Media Center was also named Hekou County's "National Respect for the Elderly, Respect for the Elderly, and Help the Elderly Unit".
"Hekou Port All Walks of Life Have Strong Momentum in Learning Vietnamese" won the Outstanding Radio and Television News Work Award of Yunnan Provincial Radio and Television Bureau in the second quarter of 2023
"The Estuary Border Keeper" won the third prize of the provincial competition and the first prize of the state-level competition
This year, we have worked hard to achieve new breakthroughs in international communication
This year, we conducted in-depth exchanges with Lao Cai TV station to explore the establishment of an exchange and discussion mechanism, and we relied on the international communication base of the country to strengthen the cultivation of international communication talents in local universities. 17 journalism professionals from the School of Journalism and Media of Honghe University held a three-month exchange and cooperation at the International Communication Base of Guomen, and launched a number of works such as "Sharing Spring with Heaven and Earth, Waiting for the Dawn with All Things".
The Propaganda Department of the County Party Committee and the District Financial Media Center held talks and signed an agreement with the Propaganda Department and TV station of Lao Cai City in Vietnam
News works produced by interns of Honghe University at the International Communication Base of Guomen
This year, we made full use of the "Transnational Spring Festival Gala and Border People's Gala" to strengthen the linkage with more than 30 media, including Xinhua News Agency, China Central Radio and Television Station, China.com, China News Service, Yunnan Daily, Yunnan Radio and Television Station, and Honghe Prefecture Financial Media Center, to "graphic + short video" From January 25 to February 10, 2024, search engines such as Baidu and Sogou have pushed a total of 668 relevant reports, reaching 10 million+ users across the network, with an audience covering all ages. At the same time, we combined the characteristics of Hekou "along the border" and "cross-border", and wrote and published 566 pieces of China-Vietnam related text, pictures, TV and short video news, especially during the resumption of cross-border tourism, focusing on hot spots, planning and writing news works such as "Hekou: Improving the Quality and Efficiency of Cultural Tourism in Border Cities", which were reported by many higher-level official media, and during the Spring Festival in 2024, the news articles on cross-border tourism fever written by the Rong Media Center were translated into English by Xinhua News Agency to achieve global dissemination.
The party branch of the county financial media center carried out theme party day activities
Standing at a new historical starting point, looking back on the past, every challenge has created our firmer pace, looking forward to the future, every innovation will lead us to a more brilliant tomorrow. We are well aware that reform is always on the road, there is no end, only a new starting point, but it is this unremitting pursuit and continuous innovation that makes the Rong Media Center reborn in the midst of change and become the leader and guide of the pioneer of public opinion in the estuary of the country. We will continue to uphold the concept of openness, sharing and integration, continue to deepen reforms, promote the in-depth development of media integration, strive to achieve more extensive information dissemination, more efficient media operations and better public services, and contribute media wisdom and strength to the construction of Hekou County into an open, beautiful, united and peaceful city in the new era.
Hekou County Financial Media Center sorted out the report