On April 15, Chery's Xingtu brand medium and large new energy SUV Star Era ET opened pre-sale, providing two power versions: pure electric version and extended range version, of which the pre-sale price of the extended range version model is Plus 199,000 yuan, Pro 219,000 yuan, and Pro+ 239,000 yuan, and the pre-sale price of the pure electric version model is 239,000 yuan for Pro, 249,000 yuan for Pro four-wheel drive, 259,000 yuan for Pro urban intelligent driving, 289,000 yuan for Max, and 329,000 yuan for Ultra.
As the pinnacle of high-end new energy under the Xingtu brand, Epoch ET concentrates Chery's new achievements in technology R&D and innovation in the fields of electrification and intelligence, bringing users a higher-quality all-round comfortable and intelligent travel experience. With the price range of 19.9-329,000 yuan, it is full of lethality.
The Epoch ET is a medium and large SUV, pure electric and extended range concurrently, which can not only replace the traditional mainstream fuel SUV of 200,000 yuan, but also launch an impact on a number of new power SUVs.
Travel with peace of mind: 800V electric drive, comprehensive range of 1500KM+, full-dimensional protection
Let's talk about the battery life that everyone cares about, the pure electric version is equipped with CATL Shenxing super rechargeable battery, with a maximum range of 760KM. The battery charges for 11.5 minutes and has a range of 475 km. The battery has strong adaptability to extremely cold environments, and it only takes 24 minutes to charge from 20%-80% in a low temperature environment of minus 20°C.
The extended-range version is equipped with a special engine with the highest thermal efficiency of 44.5% in the industry, with a comprehensive cruising range of more than 1,500km and a WLTC fuel consumption of 5.2L/100km, which is good in its class.
In terms of power, the Epoch ET is equipped with an 800V ultra-efficient electric drive and an intelligent torque control system, with a total power of 413kW, a maximum torque of 8000N·m, and an acceleration of 100 kilometers in 3 seconds, which is rare in medium and large SUVs. Million-luxury-level six-piston fixed calipers, casual steering and CIC fusion control technology greatly improve the vehicle's handling flexibility. The maximum wading depth of 700+50mm in the same class is also a highlight of the vehicle.
Chery's strength lies in the field of safety, and the new car is equipped with more than 20 active safety technologies and meets the global five-star safety standard. In addition, it also provides full-dimensional safety protection in battery safety, information security, functional safety and electromagnetic safety.
The Epoch ET is the industry's first SUV model that has passed the "NESTA six-dimensional electrical safety" certification, reaching a new height of battery safety for new energy vehicles. The new car uses high-strength steel and aluminum, which accounts for 88%, with an integrated die-cast rear longitudinal member and a roof of more than 11 tons to resist compression, to achieve a "zero deformation" body structure in a collision.
Luxury seating: large space, gimbal chassis, full-scene intelligent driving assistance
The body size of the Star Era ET is 4955*1975*1698mm, and the wheelbase is 3000mm, which is slightly better than the Xpeng G9 and basically the same as the ideal L7. The effective cabin space of 3.45 m³ is better than that of the million-class EQS SUV (3.29 m³) and Model X (3.36 m³). The new car also has 36 storage spaces for a luxurious cabin. At the same time, the vehicle also starts from the aspects of smell, touch, and hearing to improve the user's riding experience in an all-round way.
The 1.57㎡ canopy can isolate 98.5% infrared rays and 99.9% ultraviolet rays, and the vehicle adopts intelligent air management and intelligent thermal management system to actively monitor the PM2.5 concentration in the car, purify the air in the car, and escort health.
The interior seats are finished in Nuprima matte leather with ultra-wide luxury audio headrests, a 16-way power-float zero-gravity passenger seat and an industry-leading four-way power-adjustable rear seat for sitting and reclining.
The new car also creates a million-level quiet space, matching the Lion Melody master sound system, the industry's only 5 subwoofers bass matrix design, and the only movable star bar in the same class to create a comfortable space with delicate performance.
The PTZ intelligent chassis is the core competitiveness of Epoch ET. It can easily cope with a variety of extreme road conditions and scenarios. All-aluminum chassis, front high-end double wishbone + rear five-link suspension only found in million-level luxury cars, makes the handling more stable. Coupled with IAS intelligent air suspension and CDC electromagnetic damping system, it makes the ride more stable and comfortable.
In terms of intelligence, Epoch ET is equipped with a software architecture based on Chery's latest generation EEA 5.0 electronic and electrical architecture, which is the industry's first software architecture to realize global SOA service. With the application of the latest technology in the industry, such as UWB physical key, Lion AI large model voice and DHS smart health monitoring, etc., the luxury intelligent experience is endowed with new content with leading technology.
In the field of intelligent driving assistance, the Epoch ET is equipped with 30 high-performance sensors and NVIDIA Drive Orin chips with up to 508TOPS computing power, which can realize NEP full-scene intelligent driving assistance, including high-speed navigation assistance, city navigation assistance, intelligent parking and other content. In addition, users can also talk to the virtual voice assistant in intelligent driving to complete intelligent driving control, creating super intelligence.
Carry the high-end banner and help Xingtu luxury dream
In the words of Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile Co., Ltd. and CTO of Chery Automotive Engineering Technology R&D Institute, "Epoch ET is the representative of Chery Group's 'upward, new and future', and the latest achievements of technological innovation, system innovation and user concept innovation." ”
In terms of price, the new car has also shown to be competitive enough. As a medium and large SUV, in terms of body size and comprehensive competitiveness, the extended-range version has a lot of advantages compared with traditional 200,000-level hot-selling models such as Volkswagen Tiguan L and Toyota Rongfang.
Compared with the new power brand, the starting price of 199,000 yuan for the extended range model is much lower than that of the ideal L7 (319,800 yuan), and the price range of 199,000-239,000 yuan, which is not a small advantage compared with the price range of 249,800-329,800 yuan for the M7.
Of course, if the Star Era can deploy four-wheel drive models at a suitable price in terms of range extenders, this advantage should be more obvious.
In terms of pure electric vehicles, in terms of price alone, the price of the Epoch ET 23.9-329,000 yuan is lower than the price range of Xpeng G9 263,900-359,900 yuan, which is also a medium and large SUV. Combined with the performance of product power, the Epoch ET has shown sufficient competitiveness in terms of power, battery, handling, and interior. Its intelligent driving ability is also constantly improving, and in the fourth quarter of this year, it will be officially opened, and its competitiveness will be further enhanced.
At the press conference, Xingtu also paid tribute to Audi Q5L and Tesla Model Y. Of course, based on the pricing and product performance, more SUV models in the price range of 20-350,000 yuan will be affected. Xingtu not only wants to grab the cake from the mouth of the luxury brand, but also has to be tough and rigid with many independent peers. The long-term accumulation of technical heritage and the continuous investment and progress in the field of electrification and intelligence have given Xingtu enough confidence.
In 2023, Xingtu will sell a total of 126,000 new vehicles, a year-on-year increase of 134.9%. In the first quarter of this year, sales were 23,000 units, a year-on-year increase of 44.4%. Relying on the M3X super-hybrid platform and the E0X electric platform, Xingtu has also gained a lot on the new track. As the first SUV model on the E0X platform, the pre-sale of Epoch ET will bring more valuable independent high-end new energy SUV to the market, and at the same time, it may open up a new situation for the upward road of the Xingtu brand.