Editor's note
The new quality productivity is a contemporary advanced productivity born by the revolutionary breakthrough of technology, the innovative allocation of production factors, and the deep transformation and upgrading of industries.
Focusing on accelerating the cultivation and development of new quality productivity, Jiading is focusing on three aspects: continuously expanding new kinetic energy, promoting the quality and renewal of traditional industries, and creating more "nuclear explosion points" of scientific and technological innovation. The series of reports on "Towards the 'New'" focuses on those enterprises in Jiading District that have pioneered and achieved remarkable results in the field of new quality productivity, and shows the key role of new quality productivity in promoting enterprise transformation and upgrading and promoting high-quality development by digging deep into their innovative practices and development paths.
Headquartered in Jiasong North Road, Waigang Town, Jinzhida Group is composed of four major sectors: automobile sector, medical sector, intelligent manufacturing sector and research institute sector. The group was merged and established in 2021, with a total of 9 subsidiaries and branches. Among them, as the main operating body of the automotive sector, Shanghai Jinzhida (Zhida) Composite Materials Co., Ltd. is an enterprise specializing in the production of composite materials for automotive interiors. The compound annual output reaches more than 40 million meters, supporting the domestic mainstream car series, with a total annual sales of 580 million yuan and a market share of about 30%.
"On average, there is at least one meter of composite material on a passenger car in China, which is produced by Jinzhida. In the view of President Zhang Wen, the main driving force for Jinzhida Group to build a "high-tech little giant" enterprise from a little-known small factory to a "high-tech little giant" enterprise in today's subdivided industry comes from its own continuous challenge, innovation and change. Today, the high profits of the industry are gone, and stagnant and complacent companies will definitely be eliminated. Only continuous innovation can continue to maintain a leading edge in the industry competition, and only continuous innovation can shape the production relationship that adapts to the new quality of productivity. "If we want to survive, we must continue to innovate and improve our new production capacity, and occupy the commanding heights of the industry with core technology, the most cost-effective materials, and the best production efficiency. Zhang Wen said.
Optimal efficiency occupies the "commanding heights"
Innovation is the core competitiveness of an enterprise, and it is also a "key move" for enterprises to continuously improve product quality. The company has a Jinzhida Research Institute, which is gradually developed from the laboratory of Jinzhida Composite Materials Co., Ltd. Relying on the group's years of deep cultivation and cognition in the field of automotive interior composite materials, according to the actual needs of customers and market development, the research institute has successively set up constant temperature and humidity chambers, odor test rooms, walk-in environmental warehouses, etc., according to the actual needs of customers and market development, with new materials, new processes, new technologies, etc., and has successively set up constant temperature and humidity chambers, odor test rooms, walk-in environmental warehouses, etc., which have become an important support for product quality control and iterative upgrading.
"The company continues to innovate, not only to produce composite fabrics, but also to develop and make domestic advanced composite equipment, with a number of patents every year, is a national-level 'high-tech', Shanghai's 'specialized, special and new', Shanghai's 'science and technology little giant' enterprises. Zhang Wen introduced that in 2016, Jinzhida's new plant was completed in Waigang Town, and at the beginning of 2017, it was moved from Baoshan District to Jindiwei New Intelligent Manufacturing Park in Waigang Town, Jiading District. As an upstream enterprise in the automotive industry chain, Jinzhida provides related composite materials for car seats, headliners and door panels, and its partners include not only traditional first-line brands such as Mercedes-Benz, BMW, Volkswagen, and General Motors, but also rising stars of new energy vehicles such as NIO, Li and Xiaomi.
At present, Jinzhida has provided more than 200 domestic and foreign customers with high-quality automotive composite interior products, including tens of thousands of types of headliners, door panels, seats, headrests, etc., and cooperates with customers to participate in new product development and provide complete product solutions. "We have 5 flame composite lines, advanced adhesive film, rubber powder composite lines and hot melt adhesive composite lines, as well as various odor improvement ovens and ovens, and a 2,000-liter cubic cabin VOC detection composite enterprise. Wang Chundong, director of the operation center of the automobile sector, introduced that the production line of the enterprise has achieved "intelligent transformation and digital transformation", and the investment is not only the capital, but also the wisdom of the manager; not only on the equipment, but also the upgrading of the work structure and management mode.
In the production workshop, a set of visual, real-time display, and data-based master control system platform has become an "important force" in the production line. On the system composed of 9 large screens, it can clearly display the abnormal situation of the production workshop, the product qualification rate, the customer delivery achievement rate, the overdelivery work order, the dynamic inventory amount, etc. "The actual production status of the production team is clear here, and when an abnormality is found in the workshop, it will be pushed to the relevant departments, and the responsible person will rush to the scene to solve the problem as soon as possible. Wang Chundong said that the production workshop after intelligent transformation is more modern and efficient.
"The whole company adopts systematic management and digital application, which saved nearly 2 million yuan in labor last year and greatly improves production efficiency. Zhang Wen said that this year, the company has set up two industry-leading competition goals, and continues to work towards a better development direction. Nowadays, the manufacturing industry is facing a lot of pressure and challenges, but there will be a turnaround in the crisis, and only by trying to find a breakthrough point in the crisis can we promote the continuous development of enterprises.
Only by innovation can we "break the volume" and move forward
"For traditional manufacturing enterprises, I think the new quality of productivity is to use innovative models, especially to make full use of digitalization, networking and intelligence, to create a new efficient and high-quality enterprise. When it comes to the role of new quality productivity in the development of enterprises, Zhang Wen introduced that Jin Zhida has broken through the traditional positioning of the composite processing plant from the main engine factory to the composite processing plant, which can provide professional problem-solving capabilities and cost optimization solutions for upstream parts customers;
As Zhang Wen said, the development and change of the enterprise is reflected in the technology, intelligent transformation and more than 100 patented inventions in every part of the production process. Mao Nan, general manager of the intelligent manufacturing sector, is very attentive to every transformation. "Taking the fabric defect detection system as an example, it is an automatic detection device for fabric surface defects, which mainly solves the technical problems of low manual detection accuracy, low detection speed, high manual labor intensity and high labor cost in the prior art. Mao Nan said frankly that after the equipment was put into use, the original position required 2 people, but now it can save one manpower.
In the workshop of the means of production warehouse, there is a hard-working "handling brother", who can distribute and ship the materials of the whole workshop according to the route guidance configured by the WMS system. "From manned forklifts to fully automated warehousing, there is little human involvement in the process. Yang Jianjun, head of the accounting group of the automobile sector, said.
Today, Jinzhida has the ability to transform and research and develop equipment, and is constantly promoting the intelligence of equipment, so that enterprises can transition from traditional to intelligent, and the endogenous power of enterprises is getting stronger and stronger. In addition to the continuous efforts in the automotive sector, it has also laid a solid foundation for Jinzhida Group to enter the medical field, and at the same time has accumulated rich experience and advantages in the composite process for the production of medical dressings and related consumables for the medical sector. "In the face of new pressures and challenges, the Group will strive to maintain its leading position in the automotive industry, and at the same time better deploy medical equipment and testing centers to cultivate more interdisciplinary talents. Zhang Wen said.
Written by: Yu Chao
Cinematographer: Fu Tianhao
Editor: Yang Yujie