Hangzhou, April 15, 2024 – Today, the ZEEKR brand celebrates its third anniversary. An Conghui, President of Geely Holding Group and CEO of ZEEKR Intelligent Technology, said at the "Breakthrough Imagination" ZEEKR 3rd Anniversary Theme Music Festival held that night, ZEEKR has been in business for three years, has continued to evolve in constant change, created a record of delivering more than 230,000 units with zero spontaneous combustion, and has continuously made breakthroughs in intelligent evolution, core three-electric, ultra-fast charging and global development, providing the ultimate travel experience for global users.
Picture: The scene of Mr. An's speech
In the name of evolution, ZEEKR has become the first high-end pure electric vehicle in China
In the first quarter of 2024, ZEEKR delivered a total of 33,059 units, continuing to win the champion of China's new pure electric power, and continuously ranking among the top 10 luxury brands in China's auto market. As the first model of ZEEKR, ZEEKR 001 is the pioneer of the pure electric hunting category, and will continue to win the sales championship of more than 300,000 pure electric models in 2022 and 2023. The all-new ZEEKR 001, which opened the era of hunting 2.0, has been comprehensively upgraded from multiple fields such as core three electrics, intelligent drive, intelligent safety, intelligent space, and intelligent driving, and has exceeded 30,000 orders in the first month of listing. As ZEEKR's first pure electric luxury car, ZEEKR 007 brings a new standard from the dimensions of performance, safety, intelligence, and luxury experience, demonstrating the absolute strength of the "king of pure electric cars" in the 800V era. ZEEKR 001 and ZEEKR 007 continue to win the first and second place in the sales of more than 200,000 Chinese pure electric models. In the past 2023, ZEEKR 009 is the annual sales champion of all categories of MPVs of more than 500,000 yuan, and the four-seat ultra-luxury flagship version - ZEEKR 009 Glory will be newly launched on April 19.
ZEEKR product matrix
In the past three years, the "Extreme Krypton Speed" has continuously set new records. It took only 28 months for ZEEKR to deliver more than 230,000 units, setting a new record for the delivery speed of a new power brand. ZEEKR's self-built charging station exceeded 900 stations in less than 3 years at the rate of 1 station per day.
ZEEKR has become the only car brand in the world with the "Three 800" full ecological solution. In order to cure users' range anxiety, ZEEKR has launched the "Three 800" full-ecological solutions, including vehicles with full-stack 800V high-voltage systems, 800V large-capacity power batteries, and the industry's largest 800V ultra-fast charging network. The new ZEEKR 001, ZEEKR 007, and ZEEKR 001 FR are all built with a full-stack 800V high-voltage system. The full-stack self-developed and self-manufactured 800V brick battery from battery cells to battery packs has set a new benchmark in the era of ultra-fast charging in terms of safety, experience, and cost. ZEEKR is accelerating the "Thousands of Stations, Thousands of Piles" plan, and it is expected that 1,000 extreme charging stations will be built by the end of 2024, and the number of ultra-fast charging 10,000 piles will be impacted in 2026. At the same time, the layout of "1515 convenience electricity" can find the pile in 15 minutes and charge it in 15 minutes, so that users can charge as conveniently as going to a convenience store.
The new ZEEKR 001
Create a systematic advantage of "one vertical and one horizontal globalization" and build a moat of the ZEEKR brand
Referring to the achievements of the past three years, An Conghui said that this stems from the fact that ZEEKR has a very clear development strategy, "one vertical, one horizontal, and globalization", which is the confidence of ZEEKR's continuous evolution.
Vertically strengthen the vertical integration of the industrial chain, from the integration of heaven and earth to the core technology of three electric and intelligent technologies, and then to the intelligent manufacturing and energy supplement system, ZEEKR has always carried out vertical integration of the industrial chain around the core field of new energy. At the same time, it opens up the whole link, full scenario, and full life cycle of user experience, focuses on the 800V ultra-fast charging and replenishment network, and carries out horizontal ecological expansion.
Since the launch of the globalization strategy in 2023, ZEEKR has entered more than 20 international mainstream markets and gradually started operation, and will enter more than 50 countries around the world by the end of 2024.
ZEEKR joins hands with F1 legendary drivers to go to the next legend
From April 19th to 21st, the 2024 F1 Chinese Grand Prix will be held at the Shanghai International Circuit, and Zhou Guanyu, the first person in Chinese F1 and the chief control officer of the new Zeekr 001, will fight on home soil for the first time. In the F1 Chinese Grand Prix supporting checkered flag music carnival held at the same time, ZEEKR will be the official support partner to cheer for Zhou Guanyu. Three years ago, Zhou Guanyu stepped onto the F1 field as the first Chinese F1 driver, and ZEEKR 001 created the ultimate evolution of the pure electric hunting category in the new energy track. Three years later, the new ZEEKR 001 and Zhou Guanyu, as new Chinese breakthrough forces in different tracks, will go to the next legend together.
ZEEKR cheers for F1 driver Zhou Guanyu
In order to welcome the third anniversary of the brand, on April 15, ZEEKR officially released the brand promotional video of "The Next Legend". In the film, through a surreal perspective, China's first F1 driver Zhou Guanyu and F1 world champion Kimi Raikkkonen, the chief performance consultant of ZEEKR 001 FR, have a legendary "relay". In the face of the ever-changing new energy vehicle market, ZEEKR is also facing the development challenge of "relaying" the new energy legend.
The Next Legend
As An Conghui said, as an entrepreneurial organization, ZEEKR still has a long way to go. Standing at the starting point of the third anniversary, An Conghui encourages all ZEEKR employees to be realistic and pragmatic, down-to-earth, not to pursue the present, not to rush for quick profit, to break through imagination, and to create the next legend.