If you don't look at it, it's too much of a loss, and it's not ruthless to drop 100,000 yuan?

Last year, Citroen's official drop caused a small storm. Originally, I thought that the price reduction wave would only happen to the second-tier joint venture brands that were not so strong. Unexpectedly, this wave of price cuts has also spread to Chinese brands with strong product power this year.

Recently, Xiaopeng Motors has made a big news, and the Xiaopeng P7, which was originally going to be sold for 240,000 in Shenzhen, is directly discounted to 140,000 yuan. This is definitely the biggest price cut in the history of Xpeng P7, and it is definitely not an exaggeration to describe it as flipping the table. Last year, it sold 240,000 Xiaopeng P7, from the original monthly sales of about 5000, the monthly sales in the past two months have fallen to the 1,000 range.

Although the Xpeng P7 is not as described as "dogs don't buy" like the previous Citroen C6, this sales volume and mainstream models have still been opened up a big gap. Now after the discount, 140,000 can buy a pure electric medium-sized car with a pure electric range of 550km, even BYD, the new energy boss, does not seem to be so rolled, Xiaopeng P7 This wave of operation, and turned into a real car. Of course, under the tide of price reductions, it is not only Xiaopeng that can reduce the price to the ranks of the true fragrance, today we will take stock by the way, those models whose sales are not strong and become real fragrance series in seconds through price reduction.

From monthly sales of 100 vehicles to monthly sales of 20,000 vehicles, the M7 has become a real endorsement car for price reduction

Let's take a look at last year's information about the M7: In August 2023, the M7 sold 988 units in a single month, an increase of nearly 30% compared with the previous month! Yes, you read that right, 988 units is already a gratifying sales volume after a 30% increase. It is estimated that even Huawei's Yu Chengdong didn't expect that half a year later, the sales volume of Wenjie M7 had stabilized at around 20,000, and it directly soared 20 times!

The M7, which started at 289,800 yuan last year, has now dropped to 229,800 yuan. The exterior and interior of the new car are basically the same as the old model, with the main differences being the addition of a five-seater version and improved intelligent driving capabilities. In addition, the new car has also been increased to a certain extent, like the previous middle and high-end models of the electric suction door configuration has also been devolved to the low-end version.

Of course, in the chassis and frame, which are invisible to consumers, Huawei also announced that it has invested 280 million yuan to upgrade, such as greatly increasing the proportion of high-strength steel in M7 and introducing CBS materials to improve body rigidity. In terms of pure electric range, there is also a small increase of 10 kilometers under the condition of the same capacity battery pack.

Obviously, the average monthly sales of the M7 20,000 are most likely not the electric suction doors that are decentralized, nor the increased 10 kilometers of pure electric range, but the price of the real incense car in seconds after the official drop.

Mercedes-Benz with a 5% discount, have you seen it?

Have you ever seen a Mercedes-Benz with a 50% discount? Let you see it today, buy a Mercedes-Benz for 270,000 yuan. Note that I'm not talking about the Smart, I'm talking about the Mercedes-Benz mid-to-large luxury sedan EQE. The new car not only shares the platform with Mercedes-Benz's pure electric flagship EQS, but is also the first domestic pure electric sedan on the platform, but unfortunately it has not sold well since its launch.

Mercedes-Benz EQE sold 8,471 units last year, which is less than a fraction of Mercedes-Benz E-class, accounting for only 1.46% of Beijing Benz's sales. Despite the poor performance of the Mercedes-Benz EQE in the market, the product strength of the new car is not as embarrassing as the sales volume. In addition to sharing the platform of EQS, Mercedes-Benz EQE can also reach 752 kilometers of pure electric range, which is not as "miscellaneous" as everyone imagined. In terms of space that Chinese people care about, the EQE has a length of 4969mm and a wheelbase of 3.120mm, which is stronger than the fuel E-class.

The reason why Mercedes-Benz EQE can become a real fragrance car, in addition to reducing its price from 528,000 to 478,000 in November last year, the terminal discount is the real killer feature, and the price of new cars in some areas has come to 270,000 after the current discount, which directly invades the price range of Tesla Model 3 and even BYD Han EV. Doesn't that smell good?

The BMW i3, which offers a discount of 100,000+, is more fragrant than the ZEEKR 007

With a budget of 200,000 yuan to buy a pure electric car, are you still struggling with whether to choose Xiaomi SU7 or Zeekrypton 007? If I tell you that you can buy a BMW i3 with a blue sky and white cloud logo with the same budget, will you not look back and go straight to the BMW 4S store? At present, the price of BMW i3 in Jinzhong has been discounted from 353,900 yuan to 218,900 yuan.

If you only look at the appearance, the BMW i3, which is officially priced at 300,000 yuan, is indeed more in line with everyone's value needs for this price segment. The front face adopts the classic design elements of the BMW family, and the closed grille shape is matched with BMW's latest "L" shaped angel eye, and the overall style does not lose its fashion and dynamic. The side of the body is also not as bloated as most pure electric sedans, maintaining the agility that the BMW 3 Series should have.

If you just use a commuter car in the city, a budget of 200,000 can buy BMW i3 not only has a younger design shape, but also a richer technology configuration and luxury equipment, coupled with a 300,000-level image and excess brand power influence, such a BMW i3, a word to describe is, fragrant!

Volkswagen ID.4 is as low as 140,000, and the joint venture brand sells its own

If you also pay attention to brand value and don't have the budget to buy the above real fragrance models, then the Volkswagen ID.4 CROZZ that can be sold for 139,800 is likely to be your best choice. The 300,000-level BMW has dropped to the 200,000-level level, and the 200,000-level Volkswagen has sunk to the 100,000-level independent brand market. In the past, with the same budget, everyone who bought a pure electric SUV would choose the BYD Song PLUS EV in seconds, but now for 139,800 yuan, you can buy the Volkswagen ID.4 CROZZ, which is also positioned as a compact SUV.

The price of the main model of the FAW-Volkswagen ID.4CROZZ is generally reduced by about 60,000 yuan, although the interior is not as luxurious as that of the own brand of the same price, and the equipment will be slightly lower. However, there are also many non-consumers on the market who care more about the machinery of the model itself, rather than the higher-level configuration and luxury. It just so happens that the FAW-Volkswagen ID.4CROZZ will have a better performance than its competitors in terms of driving control and dynamic NVH performance. For this group of users, the ID.4CROZZ will be more fragrant and cost-effective than its own brand competitors.

Write at the end

With the launch of Xiaomi SU7,XiaopengP7This price reduction can be said to be unexpected,It's just that the price reduction is compared to that of many competing products"A little lower",XiaopengP7,Discount to 140,000XpengP7It can be said that the table has been lifted。 It can be seen from the above "real fragrance models" that under the tide of price reduction, whether it is Mercedes-Benz, the king of the era of fuel vehicles, or the new force that is far ahead of AITO, or the Volkswagen, which has been rooted in China for a long time, price reduction has become a mandatory option for the release of new cars. In the previous new car launches, the price was mostly the same as the old model, or even slightly higher, and the main difference would be the configuration and size of the new car. At the moment in 2024, the increased configuration is more like a foil, and the price reduction of the new car compared with the old model is the core selling point of the new car.