This "March 3rd" holiday
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April 10th
Guangxi Department of Culture and Tourism released
2024 "Trendy Play March 3 Meet in Guangxi" Cultural Tourism Promotional Video
24 hours after issuance
The number of likes forwarded by the video account will reach 100,000+
Douyin-related entries rushed to the first place on the national hot list
After the "March 3" holiday
The video has been viewed more than 16 million times
And it has been reposted by many mainstream media
Netizens in the comment area have left messages
"It's as romantic as an idol drama"
"It deserves to be a romantic Guangxi"
"I want to fall in love after reading it"
……
The third day of March in Guangxi carries the emotions and expectations of the people of all ethnic groups in Guangxi.
The promotional film adopts the narrative technique of "parallel time and space", with a series of reversal plots between the male and female protagonists who "missed" and finally became dependents, showing the beautiful love theme of March 3 in Guangxi.
Under the rendering of original songs composed of different ethnic languages, the promotional film presents the unique beautiful scenery and folk customs of various cities in Guangxi, and depicts a gorgeous and colorful picture in the interplay of good mountains, rivers and good scenery, modern fashion new trends, special food and folk customs, and pushes the atmosphere of Guangxi's March 3rd festival to a climax.
March 3 was originally called "Shangsi Festival", because it is the first day of March and got its name, after the Wei and Jin dynasties, it was scheduled to be held on the third day of March every year, and it was an important traditional festival of the Chinese nation. Guangxi, like the Central Plains, passed March 3 very early. The Southern Song Dynasty Zhou Qufei's "Lingwai Dai Answer" also contains: "Jiaolu customs, on the day of Shangsi, men and women gather, each in a row, with a five-color knot as a ball, and the song is thrown away, which is called a flying horse." If the man and the woman are married, the woman will be condemned and the man will be married. The customs of the March 3rd party and the hydrangea engagement contract described are exactly the scene shown on the March 3rd in Guangxi today. (Source: Guangxi Zhuang Autonomous Region Intangible Cultural Heritage Protection Center)
Every year on the third day of March, the people of Guangxi meet friends and express their feelings with songs. In the promotional video, the love stories of the past and present are interwoven into poems. From ancient times to modern times, the love of young men and women is intertwined in time and space, symbolizing the retrospection of history and the encounter of the present—women dance lightly and their eyes are filled with longing for the future, and men arrive on horseback with a longing for love in their hearts.
With the development of the plot, the rich ethnic elements in the promotional film blend with the modern scene, outlining the unique style of Guangxi, and finally, the hero and heroine join hands to meet on March 3 in Guangxi to feel the romance and eternity of love together.
▲ Stills from the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
Thousands of years of meeting
March 3...... Guangxi,
"March 3rd"
A wonderful and unique festival
It's full of charm and romance
Today
Cultural tourism Jun will take you into the promotional video together
Learn about the romantic scenery, customs, and scenery......
Those romantic things
●So-chi-hsien
Zhuang brocade is one of the four famous brocades in China, mainly produced in Jingxi, Xincheng, Binyang and other places in Guangxi.
Zhuang brocade, with primary color cotton, hemp as warp, color cotton thread, velvet as the weft, using the weaving method of "through the warp and weft" or "through the warp and weft", the color contrast is strong, the pattern is rich and gorgeous, carrying the historical memory and cultural spirit of the Zhuang people. In 2006, the brocade weaving skills of the Zhuang nationality were included in the first batch of national intangible cultural heritage representative items.
▲Photo source/Hu Zhaoshuang
▲ Stills from the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
●绣球
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
Zhuang hydrangea, by 12 petals connected into a round spherical shape, the leaf petals are embroidered with dragon and phoenix, mandarin duck, zodiac, plum orchid bamboo chrysanthemum and other patterns, usually filled with grains, meaning to throw the seeds of emotion to the lover, praying that love can be like grain harvest every year.
●铜鼓
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
The copper drum is a percussion instrument of the ethnic minorities in the southern part of the mainland, which has a history of more than 2,700 years. Originally, the copper drum was used as a drinking vessel (i.e., a kettle), and later evolved into a percussion instrument, that is, "striking it for pleasure".
Guangxi found that the types of copper drums are relatively complete, and ancient copper drums have been unearthed and circulated in the southeast, south and southwest counties of Guangxi. Liujing Town, Beiliu County, has unearthed the world's largest copper drum, known as the "King of Copper Drums".
The copper drum casting technique is delicate and complex. The drum surface pattern is more realistic and expressive, the image pattern is decorated with the sun pattern, the heron pattern, the feather boat crossing pattern, etc., and the pattern pattern is decorated with the cloud and thunder pattern, the money pattern, the mat pattern, the feather pattern, etc.
▲Donglan Bronze Drum Photo/Donglan Cultural Tourism
● Five-color glutinous rice
Five-color glutinous rice is one of the most representative folk delicacies in Guangxi Zhuang area, and it is also the special food of Guangxi people from snacks to big March 3. It is named because of the five colors of black, red, yellow, white and purple, symbolizing good luck and good harvest.
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
▲ Stills from the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
Those romantic customs
●Taya
Duoye is the homonym of Kam language, "more" is to sing or dance, "yes" is to sing yes song, for the meaning of "singing yes and dancing yes", Chinese translation is stepping on the song hall, is the unique and most representative of the Dong nationality without instrumental accompaniment, singing and dancing collective song and dance form.
▲ Doye Dance Picture/WeChat public account @Liuzhou Cultural Tourism
Doye has a long history, originating from the production and labor of the Dong ancestors, mainly in the Dong areas of Sanjiang Dong Autonomous County and Longsheng Autonomous County in Guangxi, and the Doye Festival is held from September 30 to October 6 (sometimes in late December) every year.
With the eternal theme of "joy, friendship, stability and unity", Dong Duoye conveys the ideal of "equality, harmony and great harmony", eliminating the separation between men and women, the respect and inferiority of the elders and the young, and ethnic differences.
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
● Yao patriarch inspired
The Yao patriarch is a typical representative of Yao folk songs and dances, which is popular in Yao settlements. The main actions are to build a house, make drums, play drums, simulate animals, sacrifices, etc., dance and beat, generally accompanied by suona and gongs and drums, and sometimes sing "Panwang Song" to help the fun, drums, songs, and dances are intertwined as a whole, which fully expresses the artistic style of Yao drum culture.
▲ Stills from the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
●抢花炮
The firecracker is known as the "Oriental Rugby Sport". Every year on March 3, the fireworks teams of the villages in Sanjiang Dong Autonomous County of Liuzhou take the fireworks as the target and flock to compete, and if anyone grabs the fireworks, the firecracker winner will be thrown high by the crowd in his village to celebrate the victory.
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
▲Sanjiang Dong Autonomous County, Fulu Miao Township, "March 3" fireworks festival. Picture / Style Sanjiang
●Ashi-shōdō Mai
▲ Stills from the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
Dong reed sheng stepping dance is a set of music, dance, sports in one of the traditional national mass entertainment activities, the origin of the early Dong sacrifice dance, mainly reed sheng stepping dance, self-entertainment dance, young men and women ballroom dance, reed sheng competition dance, etc., the whole process includes a variety of movements of the reed sheng stepping on the hall dance, there is a strict system of Dong "words", there is a melodious and beautiful Dong song, there is a filial piety to the elderly "parents" song, there is a humorous Dong folk harvest song, celebration song, congratulatory song, praise song and so on.
●碰彩protein
During the "March 3rd of the Zhuang Nationality" festival, each family selects eggs and uses various pigments to color them after they are boiled. Children will hang the eggs on the body, when going out to play, meet the same partner who hangs the eggs, you can play the game of "hitting the eggs", the two eggs will be touched, and the side without cracks is the winner.
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
Those romantic landscapes
● Guilin Longji Rice Terraces
Longji Terraces, located in Longsheng Autonomous County of Guilin City, has a history of at least 2,300 years and can be called the "original hometown of the world's terraced fields". The industrious Longsheng people have lived and multiplied here for generations, creating a magical rice landscape in the mountains that is "made by man, just like the opening of the sky".
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
▲Longji Terraces Picture/Little Red Book @ Lilac Clover
●Guilin Lijiang
The Lijiang River Scenic Area is the largest and most concentrated karst landform area in the Lijiang River Basin, and the karst here is the representative of Guilin Karst. The peaks on both sides of the river are upright, the forms are thousands, the bamboo forest on the river embankment is swaying, graceful and colorful, the clear water in the river lingers, the strange peaks are reflected, and every scenery is charming and picturesque.
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
▲ Guilin Lijiang Picture/Weibo @Synl Lu Dao
● Guilin Yulong River, Fuli Bridge
Located in Yangshuo, the Yulong River is the second largest river in Yangshuo after the Li River, and is known as the "Little Li River". The uniqueness of Yulong River lies in the fact that everything is so primitive, natural and pure, and the clear water of the river is clear all year round, flowing slowly.
▲ Xiaohongshu @ Xin Xin Travel Notes
Fuli Bridge was built in the Yongle period of the Ming Dynasty, one of the three ancient bridges in Yangshuo, located in the upper reaches of the Yulong River 500 meters, stone structure single arch bridge, about 500 years ago.
▲ Stills from the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
● Liuzhou Sanjiang Drum Tower
There must be a drum tower in a Dong village, and the drum tower is the carrier and essence of the Dong culture, so the "Dong culture" is also called the "drum tower culture". Sanjiang Drum Tower is located on the edge of the Xunjiang River in the county seat, with a total height of 42.6 meters and a total of 27 layers of tiled eaves. Known as the "first building of Dong Township", it is one of the tallest and largest drum towers in the world.
▲ Source/Liuzhou Municipal Bureau of Culture, Radio, Television and Tourism
▲ Stills from the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
● Chongzuo Detian transnational waterfall
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
Detian Transnational Waterfall is located in Shuolong Town, Daxin County, across China and Vietnam, adjacent to Banyue Waterfall in Vietnam. The waterfall is more than 200 meters wide, more than 60 meters deep, and the drop is more than 70 meters, making it the largest transnational waterfall in Asia.
▲ Source/Detian Transnational Waterfall WeChat public account
● Bose Psychic Grand Canyon
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
Tongling Grand Canyon is located in the territory of Jingxi City, Baise, located in the south of the Tropic of Cancer, the drop is as high as 188.6 meters of Tongling Waterfall, rushing down, majestic, known as "a beautiful scar on the earth", the collision of orogeny and the magic of karst landform have created it through the sky, smart and elegant magical scene.
▲ © Picture insect Wei Juntao
● The first bay of the river pool red water river
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
When the Hongshui River passes through Banwen Village, Datong Township, Donglan County, it turns a big bend", the river that goes around the mountain forms a U-shaped canyon, and the narrow river channel is a towering mountain on both sides, and the rock wall is very steep, and the water surface drops hundreds of meters.
▲ The first bay of the Hongshui River Picture Worm @ Let Xingqing Fly for a while
●Mt. Beiteishan
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
The Beidi Mountain Tourist Area is composed of the main peak of Beidi Mountain, Wuzhi Mountain, and Niding Peak, and is famous for the six unique peaks of "Fengxiu, Linmao, Shiqi, Huayan, Quanqing, and Wuxian". The karst landform is staggered and developed in this area, several peaks stand upright in the sky, strange, beautiful and male coexist, quiet, quiet and glamorous gather, and have the reputation of "small Zhangjiajie".
▲ Beidi Mountain Liu Lingfeng/photo
●Beihai Silver Beach, Dadun Sea
The sand of Beihai Silver Beach is high-grade quartz sand, so the whole beach presents a very soft color, especially under the sun, the white and delicate sand shines with silver light, hence the name Silver Beach.
▲银滩 图源/小红书@白洋-Aries
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
● Nanning night
Nanning Night, Guangxi's first cultural tourism pedestrian street integrating entertainment, performances, food, and shopping immersive experience, where Zhuangxiang style and modern national tide elements collide passionately, and the beautiful light show makes Nanning's night more and more bright.
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
▲Nanning night
●Liuzhou kiln port ancient town
The ancient town block of Yaobu has a history of more than 2,000 years, and is famous for firing bricks and tiles to get "kiln port", which is located on the bank of the Liujiang River in the center of Liuzhou, and originates from the ancient wharf of Yaobu. Today's kiln port, with the Ming and Qing Dynasty style "architectural museum" group reproduces the quaint style of the kiln port, is one of the Internet celebrity check-in places in Liuzhou.
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
▲ Image source/Tongcheng customer inspection
● Wuzhou arcade city
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
The arcade city consists of 22 criss-crossing streets, with a total length of 7 kilometers and a total of 560 arcades, which has almost become people's first impression of Wuzhou. The huge, relatively well-preserved arcade group makes this place a veritable "Chinese arcade museum city".
▲Wuzhou Arcade Picture/Little Red Book @ Mochen-Roaming Home
●Guest Kim so Shrine Mountain
▲Screenshot of the 2024 "Tide Play March 3 Meet in Guangxi" cultural tourism promotional video
The main peak is 1979 meters above sea level, which is the first peak in central Guangxi, the fifth highest peak in Guangxi, and the main peak of Dayao Mountain.
▲ Photo/Pan Xuri "Between the Holy Church and the World"
Source of information | Department of Culture and Tourism of Guangxi Zhuang Autonomous Region
Edit the design | Rowling Huang Yiying
Proofreading | Gan Weiliang Ling Xueli
Editor-in-charge | Lei Xinying
Editor-in-Chief | Li Zhixiong
Operations | Guangxi Culture and Tourism Innovation and Development Center
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