Shen Jinyue is introducing the situation of the new park
"What price did you sell for the 'Sunshine Rose' in the back of the shed last year?" I asked Shen Jinyue (the legal representative of Dasheng Fruit and Vegetable Farm in Puyuan, Tongxiang City). I know the price of the first two sheds he listed, both of which are 23 yuan per catty.
"15 yuan/jin sold two sheds, 12 yuan/jin sold a shed, 10 yuan/jin sold a shed, the last shed was picked on September 28, sold for 6.5 yuan/jin......"
Shen Jinyue planted a total of 50 acres of "Sunshine Roses", because considering the arrangement of labor, the sealing and insulation time of each greenhouse is staggered, and the listing period extends from the earliest late July to before the National Day. He has a habit of selling out the grapes before the National Day, regardless of the market conditions. It has been this way for so many years.
Daishing Fruit and Vegetable Farm's "Sunshine Rose" Fruit Hanging Situation (2023)
"The customers of the back sheds are all contacted by Mr. Yao (Yao Mingrong, the owner of the Xinxin Fruit Industry Business Department of Jiaxing Fruit Market). Shen Jinyue said: "On September 28 last year, he brought 3 customers from the supermarket over, because it was a rain shelter, with large moisture, uneven sugar content, and bad taste, the customer did not dare to offer a price at first, I said that you can rest assured and bid boldly, even if it is the cheapest, I will sell it." ”
"Did Jiaxing stay until after the National Day?"
"There are those that are left until November. Shen Jinyue said: "After October 5 last year, the market began to rise. I'm going out to play because of the National Day, and I only have these few acres of land left anyway, and it will be over when the sale is sold out early. This year, the shelter has also been insulated, so I will try to finish it by the end of August. ”
Use a rain shelter with thermal insulation measures
Affected by the high and low market conditions last year, the area of "sunshine roses" cultivated in Jiaxing this year has expanded by at least three times, and even the main direction of attack in Hubei is to ripen in July to avoid the market time in Li County, Hunan.
"Did Mr. Yao tell you that he was also planting grapes? I joked with him that last year's entry was a high-level takeover. "Knowing that the two of them are familiar with each other, I want to hear Shen Jinyue's opinion.
Yao Mingrong not only won 210 acres of vineyards in Binchuan, Yunnan Province at a high price of 25.3 million yuan last year, but also went to Wenling, Zhejiang Province and Suining, Jiangsu Province to see the vineyards of Jiyuan Fruit and Vegetable Xin Hongquan after New Year's Day this year, intending to expand the area and extend his role from the sales end to the planting side.
Xin Hongquan (left) introduces the situation of Jiyuan Vineyard to Yao Mingrong
"Generally speaking, the area of 'Sunshine Rose' is a bit large, and it should not be planted anymore. Shen Jinyue said honestly: "Yao always has his own ideas, he always feels that he can't get the grapes he wants, so he has to plant a little." He agrees with my concept, I think that the fruit with a smaller spike shape and better quality is easy to sell, but in the market, the spike shape is small, and the small grain must not be sold with a large spike and a large grain, at least in our Jiaxing fruit market, more than 95% of the farmers reflect that it is like this, and it must be a large spike and a large grain. ”
"Why is Mr. Yao's conclusion different from that of farmers?" This is my puzzle that I can't understand, it stands to reason that Yao Mingrong is resident in the market and should have a better understanding of the needs of the market.
He ...... He was also hesitant at times. Shen Jinyue said: "Last year, the quality of the land in Binchuan was enough, but he felt that he could raise it again and raise the sugar content a little higher......
Daishing Fruit and Vegetable Farm's spikelet-shaped "Sunshine Rose" (2023)
"As a result, the fruit has softened, and the market has changed. ”
Not only Yao Mingrong's base, on July 7 last year, Tie Yubin (the legal representative of the Hongyuan Agricultural and Sideline Products Production and Marketing Cooperative in Binchuan County) took me to see the "Sunshine Rose" plantation of his Xinzhuang cooperative farm.
"I also encountered this situation last year. Shen Jinyue said with deep feelings: "I have a shed that is self-rooted, which can be sold in mid-August, but I left it for an extra month and left it until mid-September. I thought that the price was at least 15 yuan/catty, but it suddenly softened, and finally it was sold for 12 yuan/catty, which is a pity. ”
Shen Jinyue introducing fruit ears processed at different times (2022)
"What do you analyze the reason? Your production is not high. I asked.
"There are various reasons, but one of the main reasons I think is that the melons are ripe and overripe. Shen Jinyue said: "You see that the current branches are of different lengths, and the flowering time can vary by more than 20 days, if you wait for all the grapes to be very sweet, the early ones have actually been overgrown, and then they will encounter high temperatures......
"Based on this year's understanding, how much sugar do you think should be picked?" I asked.
"More than 16%, deacidification. Shen Jinyue has lowered the sugar content standard in his mind by two points, "Because our habit is to pick the whole shed at one time, if it is like before, to reach more than 18%, in fact, the bottom sugar of most fruit ears has reached 19%~20%. If you raise it again, the rust will come out and the brightness will be poor, so you have to pick it at the right time. ”
Rusty "Sunshine Rose" (2023)
I nodded, and he has always controlled the balance between ideal and reality in my mind, neither following the crowd nor pedantic, and can constantly adjust with the changes in the market.
"What do you think about the market going forward?" I asked. After last year's market changes, no one doubts that "Sunshine Rose" has entered a turning point, and it is a recognized fact that it has fallen from the altar.
Shen Jinyue smiled and asked rhetorically, "I still want to ask you, you run a lot." ”
Xishuangbanna's "Sunshine Rose" launched in early April
I just came back from Xishuangbanna in Yunnan, and I originally thought that in this unique production area, I still had to pursue quality in order to achieve the leading role of "early and excellent", but after knowing the price of "Sunshine Rose" on the market, I hesitated again.
"After selling last year, at least 90 percent of the growers in Jiaxing believe that they have to increase their yields. Because after the price comes down, it will definitely not go up, if the output is not increased, then where will the effect come from?" Shen Jinyue said.
That's why I hesitated. Because after hearing the listing price of the first batch of "Sunshine Roses", what is the value of "reducing production and improving quality" that we emphasized? What is the unique value? Is it just because it is easier to sell?
"Sunshine Rose" High-yield Garden with Large Spikes and Large Grains (2023)
"The practice of previous years has also proved that high production can definitely lead to high income. Shen Jinyue said: "This high yield is not about quality, including in the second half of last year when the market was so low, it is also about quality, which may be more reflected in the appearance quality and the hardness and crispness of the fruit, rather than the sugar content and aroma that we emphasized before." ”
I don't know if it's happy or bad. The good news is that growers like Shen Jinyue, who have always been idealistic, have thoroughly understood the market, and the worry is that if growers like Shen Jinyue have given up their ideals, then it is unlikely that we will be able to eat the real "sunshine roses" in the future.
"What do you think, and what kind of adjustments will you make this year?" I asked.
H-shaped planting pattern to reduce tree growth and improve quality (2023)
"My thinking may be different from others, I can't follow the crowd, but I still have to do quality. Shen Jinyue said: "I want to plant the tree weaker and not let it grow." If the tree can't be controlled, it must have a high yield, otherwise the quality is not good, but the quality of the high yield is also not good, so what I do is very contradictory. ”
"What you said last year, you want to raise the bottom sugar on the basis of large ears and large grains, is this reality?"
"Unrealistic. Shen Jinyue denied himself: "Even if you strictly control the production of large ears and large grains, it is difficult to increase the base sugar to 18%. One is 1 kg of spike weight, and the other is 2 kg of spike weight, which must be easier to sugar with small spikelets and small grains. ”
Shen Jinyue's ideal "Sunshine Rose" spike shape (2023)
"What kind of spike shape is more suitable in your mind right now?" I deliberately emphasized the current time node, because this standard will also change over time.
"If according to the biological characteristics of 'Sunshine Rose', our ideal spike shape must be 1.2~1.5 catties, 50~60 grains, grain weight 10~15 grams, I can make it delicious, but you have to cater to the market, so you have to increase some more, grain weight 15~18 grams, ear weight is best to reach 1.8~2 catties, so that most customers like. Shen Jinyue is still looking for the best balance.
"What about the yield per acre?" I asked.
The door view of Tongxiang Dasheng Fruit and Vegetable Farm
"I think in Jiaxing, the full load is 4,000 catties/mu. Shen Jinyue said: "In the past, we, including some experts, advocated that we should make the output a little lower and the quality a little better; now we don't say it, it's useless to say it, because the market is like this, the general one sells for 5 yuan per catty, and the better quality sells for 6 yuan per catty, and I definitely want to produce a little higher." ”
In 2023, the average yield of 50 acres of "Sunshine Rose" in Tongxiang Dasheng Fruit and Vegetable Farm will be 2900~3000 kg/mu, the average price will be 15~16 yuan/kg, and the average output value per mu will be about 45,000 yuan.
"What was the yield per mu before you planted 'Sunshine Rose'?" I asked suddenly. At that time, the main cultivars in Jiaxing were "Fuji Minoru", "Drunken Golden Fragrance" and "Red Earth".
Shen Jinyue and his wife planted 50 acres of "Sunshine Rose"
"20,000~25,000 yuan/mu. Shen Jinyue said: "Therefore, as long as we lower our expectations and adjust our mentality, there is no problem in planting 'sunshine roses'." The husband and wife planted 20 acres and sold them for 5 yuan/catty, and the yield per mu was 4,000 catties, selling for 20,000 yuan, and in addition to the cost of 5,000 yuan, they could earn 15,000 yuan/mu. 20 acres of land is 300,000 yuan. It is very good that a couple can earn 300,000 yuan a year. ”
This may be the ideal ending after the fall of "Sunshine Rose" from the altar.
March 20, 2024