Seeing that May Day is about to end, the fox girl is already planning how to play during the holiday, and originally wanted to take advantage of this small holiday to go to Hong Kong and Macau for a walk.
But after all, when traveling during the holidays, I am also worried that the landscape will become "headed", so I still want to check the holiday flow in Hong Kong and Macao to see if it is necessary to "travel off-peak".
After a check, I found that now during the holidays, Hong Kong people have begun to pour into Shenzhen in reverse!
Some time ago, they had an Easter holiday, according to the data of the Hong Kong Immigration Department:
As of 9 p.m. on 1 April 2024, more than 2.27 million Hong Kong residents and 498,000 inbound visitors had left the country during the five-day holiday, of which more than 1.9 million Hong Kong people went to the Mainland, and more than 83% of the Hong Kong people left the country.
There are 5 times more people leaving the country than entering the country! With such a large number of trips, even the people of Hong Kong themselves did not expect it...
We thought about going to Hong Kong and Macao for tourism and consumption during the holidays, but they wanted to go north to consume.
It seems that northbound consumption has become a craze for Hong Kong people.
In the final analysis, it is because the cost of living in Hong Kong and Macao is too high!
For example, in Hong Kong, a bottle of water costs more than a dozen yuan, a meal is generally around 60 yuan (which is still relatively cost-effective), and even the cheapest takeaway fee costs 15 yuan...
Having said that, Hong Kong not only has high prices, but also a very high salary, even if you go to work as a cleaner, you can earn more than 10,000 yuan a month.
Therefore, the phenomenon of "Hong Kong makes money, and the mainland spends" has gradually emerged.
It has even given birth to a new industrial chain - "reverse purchasing".
What is "Reverse Buying"?
According to Fox Sister, "reverse purchasing" is a cross-border "errand" business developed in Shenzhen.
Specifically, it is to help Hong Kong people buy / take some Shenzhen delicacies that are not available in Hong Kong, such as: Chef Bao, a little bit, Luckin, Grain Emperor, etc., and even Taier sauerkraut fish, barbecue...
In short, it's all kinds of delicacies, so much so that the fox girl can't count them, only you can't think of it, and you can't deliver it without purchasing Tiantuan! (uh ~ Of course, the premise is that the product does not violate the regulations... ）
What's even more exaggerated is that some also buy dishes on behalf of others, such as chicken, beef, and the like.
An 80 yuan chicken in Shenzhen will cost at least 200 yuan in Hong Kong, and if you buy it in Shenzhen, even if you add the purchasing fee, it will not exceed 150 yuan.
In order to be able to deliver the chicken and meat, after buying these foods, you have to take them home and water them for a while, and then deliver them...
can only say, who else is so motivated???
Of course, there are still a small number of people who do this, and most of the purchasing agents still bring bread, milk tea and the like, especially Master Bao~
Master Bao can be said to be the beginning of Hong Kong people "buying" to blow up Shenzhen...
Let's put it this way, among the purchasing customers, almost no one is unaware of the existence of Master Bao.
How does it work?
According to netizens, residents in Hong Kong will find some purchasing teams, and then place orders on Meituan and send them to the designated port collection point.
After that, the purchasing company will arrange personnel to carry out the delivery...
In order to facilitate the expansion of business, some purchasing companies also rented a takeaway locker near the Shenzhen port to collect takeaway from customers and distribute it by region.
According to some daigou, more than 2 orders a day can basically pay back, and sometimes when the company orders takeout for dinner, this order alone can earn hundreds.
Because they are basically the gate in the subway station for the delivery of goods, will not leave the station, so they can save a lot of subway costs, if the customer requires to leave the station, this also needs to add additional fees...
What's even more exaggerated is that a six-person purchasing team said that when there are many orders, a team can earn 200,000 yuan a month!
Although the income in this line is not bad, I personally think that this line of work is actually quite tiring... With the rush around the city, eating, drinking, or even going to the bathroom are not guaranteed.
If this were to be replaced by a "crispy" me, it would be really hard to earn this money...
Having said that, why is "reverse purchasing" so popular? There are even people who recruit and start team mode?
According to the fox girl's understanding, the most important points are the following two points:
First of all, many popular online celebrity food brands among young people, such as milk tea and coffee, are more favorable in the mainland.
A friend of the fox girl revealed that when she went to Hong Kong to play, she looked for a milk tea shop everywhere, and finally found a Hey Tea, and when she saw the price on the menu, she was scared out, and it was embarrassing to buy it or not...
However, I heard from my friend who just came back from Hong Kong that now the price has dropped a bit, and the May Day Fox girl has to take a look at the market!
Another point is that brand chains such as Gu Ming and Bawang Chaji have not yet become popular in Hong Kong.
After all, in Hong Kong, where every inch of land is at a premium, for many catering stores, the entry threshold is relatively high, and it is difficult for the popular Internet celebrity brands in the mainland to open stores in Hong Kong as soon as possible.
Compared with the current young people who are keen on "milk tea and coffee culture", there will be an imbalance between supply and demand...
Of course, the core of the reason why reverse purchasing can form a complete industrial chain is the price.
It is no longer doubtful that prices in Hong Kong are much higher than those in Shenzhen, coupled with the economic environment in recent years...
Although "reverse purchasing" needs to charge a little "errand" fee, it is still relatively cost-effective in general.
According to Fox Sister's current understanding, the standard of reverse purchasing fees is not completely unified, but it is basically 15 yuan within 100 yuan, 38 yuan for less than 200 yuan, and 20% of the total amount for more than 200 yuan.
If it involves fragile goods, overweight, and remote delivery locations, the purchasing agent will charge an additional fee of dozens of yuan, and if you have to go out of the subway station, you will be charged an additional fee ranging from 100-300 yuan.
Take Chef Bao, the most popular in Hong Kong, for example, a box of milk shells costs 18 yuan (the price varies in different regions, but no more than 20 yuan), and there are only four pieces in it!
If you order another cup of milk tea or Luckin coffee, the total price does not exceed 100 yuan, and the purchasing fee is about 20 yuan at most, which adds up to about 100 yuan, and the types you can eat are richer than what you buy directly in Hong Kong...
This has allowed many Hong Kong people to join the "reverse purchasing" industry, due to the fact that there are more and more purchasing teams, the major purchasing groups have started a "price war" in order to win more customers!! from the original minimum price of 25 yuan to the current 15-20 yuan.
It goes without saying that in addition to the time cost of the journey, the subway round trip from Hong Kong to Shenzhen alone has to be 150 yuan.
At present, this reverse purchasing industry has a low threshold for entry, and a casual search on a red book platform is everywhere, and it seems that as long as you have perseverance, you can make a fortune in this boom!
In the future, this industry may be more "volume", maybe this industry will be targeted by some leading enterprises, and when the time comes, Meituan's platform will open up a branch line of "cross-border errands"...
Resources:
Sanlian Life Weekly: Shenzhen people's "reverse purchasing" has saved how many Hong Kong white-collar workers
Sina Finance: Hong Kong people bought Shenzhen, and the "reverse purchasing" team earned 200,000 yuan a month
Screenshots of Douyin, Xiaohongshu and other networks
Editor: Aki