Nowadays, it has become a popular trend for young people to pursue a crazy state of self-expression and emotional release. They vent their hearts anytime and anywhere through social platforms, no longer pretending to live a good life, but frankly showing their true state. On the Internet, if you search for the keyword "mental state", you can see a variety of content where young people directly express their inner feelings. In this way, they want to seek emotional catharsis and empathy. All aspects of life can be "crazy"~ However, this madness may be relieved to some extent by the weekly carnival event called "Crazy Thursday". (Actually, it's because they're all crazy and gregarious~)
This madness not only swept the mental state of countless people, but also gave various manufacturers the idea of "making trouble". The linkage between the mobile game "Against the Cold" and KFC is a strong alliance between the gaming and food circles. You must know that the emotions of these two are obvious to all to be "stable", and the cooperation between the two of them will surely bring a very interesting experience~
On April 19th, this cross-border linkage was officially launched, which is not only a strong alliance between the game industry and the food industry, but also a positive response to the needs of young people in a "crazy state"! The core concept of this linkage between Reverse Water Cold and KFC is very clear: it must be delicious and interesting, everything is the best to pursue, and the price is close to the people. This concept is in line with the psychology of young people seeking cost-effective entertainment consumption. From the moment the collaboration was announced, it was full of surprises.
KFC's iconic image, Grandpa Ken's "chaotic entry" into the rivers and lakes against the cold, not only adds novel elements to the game, but also allows fans of the two brands to enjoy a different kind of fun. During the crossover, the otherworldly delicious fried chicken, the mysterious madness of Thursday, and the characteristic crossover dance create a unique and interactive experience. In addition, the specially designed "gluttonous" equipment also makes gamers look forward to it.
The collaboration also includes offline activities, where Reverse Water Cold and KFC will join forces to come to life, and communicate face-to-face with fried chicken and game lovers across the country through themed stores and carefully prepared small gifts. The first round of crossover activities will run from April 19 to May 12, during which consumers who purchase selected KFC co-branded packages will receive exclusive game gift pack redemption codes to enjoy double rewards. Among them, there is a very classic title - V I 50 to see the strength! Let's see the real power of everyone at that time~
This linkage is still the first wave, and it seems that the two brands with a beautiful mental state will have more new jobs in the future, so let's wait and see!