In 2024, the soy sauce wine market has entered a new stage of deep structural transformation, especially with consumers' pursuit of quality, the popularity of core production areas and high-quality soy sauce wine continues to increase, and the "brand fever" of soy sauce wine has become one of the core trends of the current soy sauce wine industry.
In this regard, some dealers bluntly said: "To complete the transformation from 'selecting categories' to 'selecting brands', it is necessary to choose brands with brand building capabilities, market incubation and competitiveness, and anti-risk capabilities for cooperation." ”
In the context of the continuous improvement of industrial concentration, Hanli Sauce Liquor, which benefits from its excellent quality and unique cultural connotation, has been launched strongly, witnessing the power of the industry to buck the trend in the new cycle. Combined with the current industry situation, Hanli soy sauce wine has not only conquered the taste buds of consumers, but also frequently appeared in a number of international activities and has become a new business card of Chinese soy sauce wine on the Belt and Road Initiative.
Hanli sauce wine shines with spring sugar and wins double awards for quality
During the Sugar & Wine Fair, with its adherence to the traditional sauce flavor process and the persistent pursuit of quality, it won the honor of "Guizhou Famous Liquor" at the 2nd Famous Liquor Conference, and at the same time, it stood out in the "Light of Famous Liquor & Heart of Sauce Liquor" theme exhibition in the spring of 2024 and won the 2nd Pioneer Product Award of Liquor Industry.
As the vane of China's liquor industry, every year's sugar and wine fair will attract the active participation of brand manufacturers, and in the "arena" where the masters are like clouds, Hanli sauce wine won two awards, and also successfully made Hanli sauce wine, a high-end sauce-flavored liquor, attract attention at this sugar and wine fair.
Why is it Hanli soy sauce wine? If you want to sum it up in two words, it must be "quality". According to industry insiders, the performance of this year's Spring Sugar and soy sauce wine is not outstanding, and the industry as a whole is in a "restrained" state. The reason why Hanli soy sauce liquor can "stand out" is that Hanli soy sauce liquor originates from traditional craftsmanship but transcends tradition, and integrates the essence of soy sauce liquor with modern technology.
To this day, Hanli Sauce Liquor still strictly abides by the intangible cultural heritage of Moutai Town, the 12987 Daqu Kunsha process, the traditional sauce aroma process of Dragon Boat Festival koji, Chongyang Xiasha, two feeding, nine times of cooking, eight times of fermentation and seven times of wine pouring, and strictly controls every link in the production process to ensure that every bottle of wine can meet the highest quality standards when it leaves the factory.
In addition, it is worth mentioning that Hanli Sauce Liquor, produced by Guizhou Hanli Sauce and Liquor Research Institute and Shaanxi University of Science and Technology Hanli Sauce and Liquor Research Center, integrates the essence of sauce-flavored liquor with modern technology, and every drop focuses on the painstaking efforts and wisdom of craftsmen, carrying a profound cultural heritage. "The real Daqukun sand sauce fragrant liquor, it is on the bank of the Chishui River, it can only be brewed in that place, and it will definitely not be brewed without this place", industry insiders clearly pointed out.
This high-quality soy sauce wine originated from Moutai Town, Guizhou, Hanli soy sauce wine is sweet and mellow in the mouth, has a long aftertaste, and has excellent characteristics such as "outstanding sauce aroma, elegant and delicate aroma, and long-lasting fragrance in the empty cup". In the process of tasting Hanli soy sauce wine, you can feel its unique taste and flavor, and you can also appreciate the charm and spiritual connotation of traditional Chinese culture.
With its high-quality taste and unique cultural heritage, Hanli Sauce Wine is also full of reputation and has won a number of industry awards. In March 2024, Hanli Sauce Wine • Emperor Wu was awarded the "2023 Excellent Quality Sauce Liquor", which is not only an affirmation of its excellent quality, but also will bring more development opportunities to Hanli Sauce Wine.
In addition, Hanli Sauce Liquor has also won the honors of "The 10th Anniversary of the Belt and Road Initiative • National Gift Brand", "National Brand", "Guizhou Famous Liquor", "Pioneer Product of Liquor Industry", etc., and has participated in many international activities, becoming a favorite brand of consumers at home and abroad.
Frequently on the international stage, Chinese soy sauce wine blooms on the world stage
Walking out of the banks of the Chishui River in Renhuai and taking Xi'an, Shaanxi Province as the starting point of the market, Hanli Sauce Liquor has started a new journey of globalization. As a national gift brand, Hanli Sauce Liquor has been laid out around the "Belt and Road" and has become the designated liquor for many major international events to strengthen the international market.
Nowadays, Hanli soy sauce liquor has entered dozens of countries along the "Belt and Road" and has become a disseminator of Chinese liquor culture. For example, Hanli Soy Wine entered Dominica, a country along the Belt and Road, and cordially exchanged Chinese soy sauce wine culture with Ambassador Martin Charles, so that the world could understand Chinese soy sauce wine and let the world taste Chinese soy sauce wine.
On the west coast of Africa, Hanley sauce wine has become the designated wine of the embassies of Equatorial Guinea and Guinea-Bissau in China, deepening the "Belt and Road" cooperation, opening up new cooperation space for both countries and achieving more results.
In Madagascar, the fourth largest island in the world, Han Li sauce wine has also taken on a new identity and has become the designated wine of the Malagasy Embassy in China, playing an active role in promoting friendly exchanges between the two countries.
In addition, at the National Day Dinner for the 180th anniversary of the independence of the Dominican Republic, Han Li Sauce Wine attracted the attention of the audience with its exquisite craftsmanship and unique flavor, making China's fine wine culture an important bridge to connect differences and promote exchanges and mutual learning.
It is true that the way of appearing on the international stage is a powerful assistant for brands to increase sales, but this kind of short-term profit supported by hot spots is hardly sustainable, and the core point of brand marketing success lies in whether it can find a fit with the brand value and perfectly integrate the brand culture with the relevant marketing core.
For Hanli soy sauce wine, since the "Silk Road", the cultural legend of Chinese soy sauce wine has been flowing in the countries along the "Belt and Road", presenting a cultural journey belonging to the East for people everywhere.
In the era when marketing is king, Hanli Sauce Liquor not only knows how to make products, but also endows the brand with rich cultural connotations, which integrates Chinese traditional culture into brand naming and product design, which not only adds profound cultural heritage to China's soy sauce liquor in the international market, but also conforms to the trend of the international development of Chinese liquor.
What Hanli Sauce Wine wants to do is to "go out" and use wine as a medium to let the world re-understand China and show the charm of traditional Chinese culture. In the future, Hanli Sauce Wine will not only continue to appear in various diplomatic activities, but also play an active role in promoting friendly exchanges between countries.
A number of honors and frequent appearances on the international stage are not only a reward but also a responsibility for Hanli Sauce Liquor, which means that Han Lai Sauce Liquor needs to continue to maintain excellent quality and unique charm of Chinese culture in the future development, and push open the door to the world step by step with quality and brand power.
Looking forward to the future, as the soy sauce wine industry concentrates on the core production areas and the branding, the competition between soy sauce wine brands is bound to intensify, and Hanli soy sauce wine will take the initiative as a national gift brand. With the deepening of the "Belt and Road" initiative, it is believed that Hanli sauce liquor will usher in a broader market and development space, spread the charm from the East, make Chinese liquor a common language in the world, and bring better products and services to consumers around the world.