Swiss professional sports brand [On] has launched a scientific attempt on running energy, exploring how music can inject more energy into running from a scientific point of view, and released a new and upgraded Cloudmonster 2 cushioned running shoe to create an energetic running experience and continue to inspire everyone's love of life with sports. On I hope to use a running music experiment and a pair of energy running shoes to help current runners run out of the complicated daily life, give the younger generation of dreamers the motivation to chase their dreams, and create a rhythm that resonates with their dreams with their feet. nbsp; On invited Kinda Studios, the world's leading neuroscience studio, and internationally renowned DJ and music producer Jayda G to create a "Running Music Energy Equation" tailored for runners, and invited runners from all over the world to test the scientific energy of this musical formula. Each piece of music uses specific BPMs (beats per minute), sound frequencies, and dynamic melodies to amplify the music's impact on brain waves, physiology, and neurochemicals to drive physical performance by elevating the runner's athletic emotions. With a background as a bioscientist and environmentalist, Jayda G has created a 2-minute energy source "Keep The Feeling (Energy Mix)" based on the "Running Music Energy Equation", which is open to musicians and runners from all over the world to create freely, encouraging everyone to run their own energy rhythm. nbsp; Jayda G (Internationally Renowned DJ & Music Producer) On invited veteran music producers Mai and On in China to create a 30-minute running energy music "Energize" based on the research results of the "Running Music Energy Equation" and based on Jayda G's open-source sound source, based on the state of the body and brain at different stages of running, as well as the energy insights of runners (such as the sound that makes you feel energetic when running). Your Run" officially landed on the NetEase Cloud Music platform on March 4, and released the EP "On [Energy] Equation". Therefore, in the music co-creation of Mai and Miao Hao, the cadence, heartbeat and beat of the three running stages (start, release, and cooldown) will be guided by scientific rhythm to synergize with each other to create a 30-minute runner's auditory universe: the music opens, the relaxing ocean atmosphere sound, combined with the gamma pattern caused by the 40 Hz binaural beat, awakens the brain to prepare for running; The orderly jungle ride melody encourages runners to break through their speed again and end the run with an ethereal melody. At the same time, between different music themes, every 1-2 minutes, different "pink noises" from nature are interspersed to adjust the runner's sense of hearing and adjust the physical state. nbsp; nbsp; On Runners are looking forward to starting their energy-filled running journey with this 30-minute piece of scientific running music combined with the new Energy Running Shoes. The new Cloudmonster 2 is a new generation of cushioned running shoes, an iteration of the popular Cloudmonster for runners, designed to inject more energy into running. Equipped with the upgraded patented CloudTec® sole technology, the double-layer structure and different densities of Helion™ superfoam foam provide superior cushioning and rebound for improved wear. The Speedboard®, made of a nylon blend, is sandwiched between two layers of foam to provide more energy feedback from the ground for a comfortable rolling feel. Slip it on and immerse yourself in the energy melodies of sports science exclusive to runners with On, and start a new experience of speed. Cloudmonster 2 New Generation Cushioned Running Shoes Mai × Miao Hao's energy music "Energize Your Run" for runners is now available on the NetEase cloud music platform, search for the full music title to listen, or search for "On" to enter the brand's official homepage to learn more. The Cloudmonster 2 next-generation cushioned running shoe was officially launched online and offline (channels) on February 25, with a retail price of RMB 1,490. nbsp; Scan the QR code to enter the NetEase Cloud Music ON homepage to listen to musicnbsp;- End - nbsp; nbsp; nbsp; Welcome to click the link to download more press materials: nbsp; Links: https://pan.baidu.com/s/1PY-3ReIzChlwNtRn_7SFEQ?p... Extraction code: xez3 nbsp; nbsp;【About On】nbsp; Born in the Swiss Alps, On Run has had a clear goal since its inception: to create a cloud-like and revolutionary running experience for runners. In the brand's 14 years in the market, On has brought industry-changing technological innovations to running, the outdoors and the active lifestyle – with a focus on high-performance footwear and sportswear and accessories. On the award-winning innovation CloudTec®, cutting-edge design thinking and the pioneering idea of circularity in sports gear have helped the brand attract a loyal following around the world – constantly challenged, explored, and dreamed. nbsp; nbsp; Today, On has landed in more than 60 countries and regions in Europe, North America, South America and the Asia-Pacific region, bringing runners around the world a new experience of running in the cloud and jumping up in the body. nbsp; About Kinda Studios Kinda Studios is the first female-led neuroscience studio with a groundbreaking and interdisciplinary approach that accelerates neuroscience's insights into real-world creative experiences to enhance the impact of art, culture, and technology on human society and human well-being. As a bridge between academic labs and creative departments, Kinda Studios' customized Science-Informed Design process translates neuroscience into more impactful ideas, ideas, and activities. Kinda Studios' work brings together Eastern and Western wisdom to provide a more dynamic and progressive approach to traditional science in order to create societal change by understanding the why, what, and how behind the human experience. nbsp; nbsp; Kinda Studios, in collaboration with experts in science, technology, and design from around the world, is changing the landscape of science being integrated into the real world to deliver deeper, richer, and more fulfilling human experiences. nbsp; About Jayda G Jayda G. Grammy-nominated writer, producer, DJ, environmental toxicologist, activist, and broadcaster. In June 2023, her new feature-length album "Guy" made a strong comeback on Ninja Tune. The album tracks draw on her one-of-a-kind House, Disco, R amp; B and Soul's style, intertwined with archival recordings from her late father's eponymous album William Richard Guy, form the narrative thread of the album. Through the eyes of a young African-American man, Jayda G captures the epitome of his American experience with music. nbsp; 【About Mai】Music producer, singer, arranger, mixer, songwriter from China. The production style is varied and inclusive, combining a mix of Asian, European and American production concepts. So far, he has participated in the production of more than 700+ albums and singles. The songs he produces, produces, arranges, and sings have a total of more than 2 billion audition hits on online music platforms. He has served as the music director of "Rap Listen to Me 1 and 2" and the music director of "Eight Miles Underground". 【More Media Inquiries】YME Studionbsp; Icey Han ：nbsp; [email protected]; nbsp; Emma Zhao ：[email protected]