Haikou, April 16 (Xinhua) -- "Breathing" lawns, "not afraid of water" sports headphones, fierce drone racing competitions, paddle boards and kayaking experiences...... At the 4th China International Consumer Goods Expo held in Hainan Province, visitors were fascinated by a dazzling array of sports elements. Smarter equipment, hotter events, and more fashionable gameplay reflect the new dynamics and trends of sports consumption.
On the 15th, at the main venue of the Consumer Expo located in the Hainan International Convention and Exhibition Center, the exhibition hall of Taishan Sports attracted visitors. As a well-known domestic sports brand, Taishan Sports has brought a lot of intelligent sports solutions this time.
It is a one-stop fitness product that meets the needs of indoor fitness, occupies a small space, and can also analyze and evaluate the user's heart rate, blood pressure, balance ability, exercise habits and other data through the equipment, and then provide personalized fitness guidance.
"Nowadays, people pay more attention to the scientific nature of physical exercise than in the past. Wang Peng, director of the program department of Taishan Sports Group Technology Company, believes that in recent years, the number of people participating in physical exercise has increased, and there are more professional requirements for training programs, "These products can adapt to a variety of application scenarios such as troops and campuses, and meet the needs of users of different ages and fields in different fields." ”
Green consumption is also a major attraction of the Expo. The AI smart fitness path exhibited at this year's Consumer Expo can achieve "self-power generation" during exercise; The content of negative ions released after exercise and friction reaches the standards of forests and lakes, and is favored by primary and secondary schools and universities.
In addition to the main venue, the sailing yacht exhibition area has become a major "tipping point" of the Expo, with about 250 boats gathering at the public pier of Haikou International Sailing Base, forming a beautiful landscape.
According to the organizing committee, the number of visitors on the first day of this year's yacht show reached 6,593, an increase of 178% over last year. Many visitors believe that the abundance of sports events is an important factor contributing to the popularity of the exhibition. Through the "competition + conference + exhibition" mode, the exhibition area supports fishing, sailing, drone and other competitions, and also provides various water sports experience activities, attracting many tourists from outside the island to participate in and watch the exhibition.
"This is 'sports + tourism', and it has a very strong driving force. Xu Miao, the organizer of the 100-person sea fishing competition and general manager of Yunmiao Media, said, "There are many anglers from outside the island who flew over to compete, and the number of registrations on the first day alone reached more than 180 people, and even Hong Kong players made a special trip to Hainan to compete." ”
Xu Miao observed that, like other sports, fishing has seen a significant increase in participants in recent years, and the proportion of young anglers has also increased. "With such a momentum, these fishing events and activities can not only drive tourism, but also greatly promote the consumption of fishing gear, bait and even fishing boats. ”
In addition to the sea fishing competition, the Sailing Family Invitational Tournament and the New Energy Vehicle Crowd Test Round-the-Island Race are also very popular, and the integration of sports, technology, tourism and other formats has become a key word. In the context of the full flowering of mass sports activities in various places, sports events are being cultivated as a new consumption growth point.
In addition to health and competition, sports have gradually become a way of life, and the development of emerging sports in recent years has shown a new trend of "self-pleasing consumption" and "social consumption" for sports enthusiasts.
At this year's Expo, a drone racing event called "Flying Race FPV Island Flight Challenge" was well received, and emerging sports and technology enthusiasts gathered in the exhibition hall to wear goggles and control handles, and freely shuttle through the island-style track with the help of drones from the first perspective.
Debugging equipment, communication skills, strong competitiveness of drone events, full of sense of science and technology and "tide", just like "F1 in the air". According to Huang Renfeng, president of the Hainan Provincial Aviation Sports Association, aviation sports such as drones, parachuting, and paragliding have a large audience.
Xu Liwen, secretary-general of the Hainan Aviation Sports Association, believes that emerging sports can be combined with technology and communicate with the outdoors and nature, so they have a strong appeal to young consumers. This is a kind of exploration after people's material living conditions are abundant, and it is also the inevitable result of people's pursuit of a better lifestyle. ”
"We found that young people's understanding of sports and sports is very different from what we did twenty or thirty years ago, and they enjoy the joy of socializing in sports and the joy of challenging their own limits, which we did not think about when we participated in sports in the past. Xu Liwen said. (Contributor: Cheng Xiao)