In the current era of information explosion, short videos and live broadcasts have become important channels for people's entertainment and social networking. However, on these platforms, the phenomenon of rubbing videos and live broadcasts has been repeatedly banned, which has attracted widespread attention from all walks of life. This article will deeply analyze the reasons for the repeated bans on side-rubbing videos and live broadcasts, and discuss the responsibility of platforms and social dilemmas, in order to provide a useful reference for purifying the online environment and maintaining social order and good customs.
First of all, an important reason for the repeated bans on edge videos and live broadcasts is the profit-seeking nature of the platform. For short video and live streaming platforms, traffic is the lifeline, and edge videos and live broadcasts can often attract a large number of eyeballs and bring considerable traffic. Driven by commercial interests, some platforms tend to turn a blind eye to marginal behaviors, or even secretly encourage them, in order to obtain more advertising revenue and user stickiness. This kind of profit-seeking behavior not only violates social responsibility, but also contributes to the spread of unhealthy practices.
Secondly, the lack of supervision and weak law enforcement are also important reasons for the repeated prohibition of side-rubbing videos and live broadcasts. Although the relevant departments have issued a series of regulations and policies to clearly stipulate and crack down on edge videos and live broadcasts, in practice, there are often blind spots and loopholes in supervision. On the one hand, due to the complexity and anonymity of cyberspace, it is difficult for the regulatory authorities to conduct a comprehensive and timely review of all content, and on the other hand, some localities have been lax and lax in the process of law enforcement, and the investigation and punishment of violations have not been effective, so that some anchors and platforms have nothing to fear.
In addition, the social and cultural environment and audience demand have also contributed to the popularity of edge videos and live broadcasts to a certain extent. In the current society, some people have a high interest and demand for vulgar and curious content, which provides a market for edge videos and live broadcasts. At the same time, some social phenomena such as the rise of "ugly culture" have also promoted the spread of marginal content to a certain extent. In this social and cultural context, in order to cater to the audience's tastes, some anchors do not hesitate to break through the bottom line and create vulgar content to gain attention.
Platforms also play an important role in the phenomenon of repeated bans on side-rubbing videos and live broadcasts. On the one hand, some platforms have obvious deficiencies in content moderation. Although most platforms have content moderation mechanisms, it is often difficult to achieve comprehensive and accurate moderation due to technical limitations and lack of manpower. As a result, some edge-rubbing videos and live broadcasts have been approved and entered the public eye. On the other hand, some platforms do not deal with violations enough. When side-scraping videos and live streams are discovered, some platforms simply remove the content or warn the streamer without severely punishing them. This lenient approach makes some streamers feel that the cost of violating the rules is lower, making it easier for them to choose to take risks.
In the face of the dilemma of repeated bans on edge videos and live broadcasts, we need to solve it from multiple aspects. First of all, platforms should strengthen their sense of self-discipline and adhere to their social responsibilities. Platforms should establish a sound content review mechanism, strengthen technical investment and manpower allocation, and ensure that all content complies with laws and regulations, and social public order and good customs. At the same time, the platform should also establish a strict punishment mechanism to severely crack down on violations and form an effective deterrent.
Second, government departments should strengthen supervision and improve laws and regulations. The regulatory authorities should strengthen the daily supervision and regular inspection of the platform to ensure that the platform strictly complies with the relevant regulations. At the same time, laws and regulations should also be improved, and the definition and punishment standards for side-rubbing videos and live broadcasts should be clarified, so as to provide strong legal support for cracking down on violations.
In addition, all sectors of society should also actively participate in the governance of cyberspace. The media should strengthen supervision of public opinion and expose and criticize the videos and live broadcasts; educational institutions should strengthen education on Internet literacy for young people and guide them to establish correct values and aesthetics; and the public should also raise their awareness of self-protection and consciously resist vulgar and bad information.
To sum up, there are many reasons for the repeated prohibition of side-rubbing videos and live broadcasts, including objective factors such as the profit-seeking nature of the platform, lack of supervision and poor law enforcement, as well as subjective factors such as the social and cultural environment and audience needs. To solve this problem, we need to start from multiple aspects, strengthen platform self-discipline, government supervision and social co-governance, and jointly create a healthy and progressive online environment. Only in this way can we effectively curb the spread of side-rubbing videos and live broadcasts, protect the healthy growth of young people, and maintain social harmony and stability.