Although there are still more than ten days before the May Day holiday, the keywords of travel and consumption have already dominated the hot search list. Under the call of the relevant policies such as the state's trade-in, the offline home appliance consumer market ushered in "spring and Jingming", giving birth to a new round of "new trend" of home appliances. From now on, Jingdong Electric Appliances 100 cities and 1000 stores will link up with the head brands of all home appliances to fully open the May Day promotion with the theme of "All Things Rejuvenate and Trendy", through massive product resources, trade-in subsidies, upgrade characteristic services and other diversified content, and start the May Day holiday consumption combination in advance. It is worth emphasizing that Jingdong Electric has joined hands with 30 leading brands of home appliances to launch a trade-in subsidy of 15%;3C products are trade-in and value-added by 20%;It can also superimpose bank policies and government subsidies and realize the integrated service of "sending new and delaying the old", so that consumers can imagine a "one-step" renewal experience during the May Day period.
The relevant person in charge of Jingdong Electric emphasized that this year's May Day home appliance consumption, it is expected to be green and intelligent, healthy and comfortable as the mainstream, coupled with the stimulation of three demands, such as newlyweds and new homes, returning to visit relatives, and tourism consumption, will help consumers with home appliances "green and intelligent renewal". Suzhou Jingdong Mall, Jingdong Electric City Flagship Store, Hebei Baoding Store, Zhengzhou Songshan South Road Store and many other new stores simultaneously seized the "long holiday hot spots" on May Day, and launched various trial operations or opening promotions to inject new vitality into the "holiday economy".
Products in place: Join hands with 30 leading brands of home appliances to comprehensively attack "renewal" consumption
Voice-controllable first-class energy-efficient intelligent air conditioner, large-capacity side-by-side refrigerator in fresh storage area, hands-free sweeping robot and dishwasher, and high-value dryer with one-click drying...... More and more consumers are paying for high-quality "rejuvenated" home appliances. During the May Day period, Jingdong Electric joined hands with Midea, Haier, Gree, Hisense, Samsung, TCL, Sharp, Skyworth, COLMO, Casarte, Siemens, Bosch, Panasonic, Changhong, Konka, Little Swan, Meiling, Toshiba, Rongsheng, Joyoung, Boss, Sakura and other home appliance head brands carefully selected product lists, and the whole home appliances are sold at 5% off, covering star products, popular models, cost-effective models and other diversified products to meet the needs of differentiated consumer groups.
"Trade-in for the home appliance market has added a fire, recently because of the trade-in subsidy superimposed on May Day, consumers who have home appliance purchase plans and replacement needs have taken action in advance, we don't have to worry about buying expensive on May Day, for customers who don't know how to choose, our store's proposer can provide one-stop service, combined with consumers' budget and brand preferences, tailor-made exclusive home appliance packages, so that consumers can shop without worry. The deputy manager of Jingdong Electric Nanjing Xinjiekou store said.
Subsidies in place: 15% subsidy! 20 household appliances "trade-in" intensively landed
Taking advantage of the trade-in activity, Xiao Chen, a citizen of Suzhou, walked into Jingdong Electric and wanted to buy a smart refrigerator, "My parents' refrigerator has been used for nearly 20 years, and it has been repaired several times intermittently, and the refrigeration and preservation effects are very checked, so I want to give them a new refrigerator." In the end, he placed an order for a 600-liter first-class energy-efficient inverter Haier side-by-side refrigerator, the May Day activity price was 7599 yuan, superimposed with a green subsidy of 1140 yuan, and the residual value of the old refrigerator was 50 yuan, and finally only 6409 yuan was paid.
From now on, Jingdong Electric Appliances has joined hands with 30 major brands to simultaneously launch the trade-in activities of home appliances, covering air conditioners, refrigerators/freezers/ice bars, TVs, washing machines, dryers, household gas stoves, range hoods, water heaters, floor scrubbers, sweeping robots, dishwashers, steam ovens, disinfection cabinets, water purifiers, rice cookers, wall breakers, electric fans, induction cookers and other 20 categories of selected goods trade-in subsidies 15%; Old phones can also be spent as money. "Huawei, Xiaomi, Samsung, Apple, Honor, Lenovo, HP, Asus and other brand new products and popular popular models also participate in subsidy activities, and can also superimpose manufacturer activity policies, taking advantage of May Day 'new' is still very cost-effective. The person in charge of Jingdong Electric 3C said.
Service in place: "send new and drag the old" to completely solve the retirement problem of "over-age household appliances".
Under the concept of rational and restrained consumption, trade-in is a good way to save money, and many consumers call it "really fragrant". And the treatment of old household appliances does not have to be a headache,"Starting from the pain points of consumer demand,Most of the goods Jingdong Electrical Appliances after-sales service in the new machine to the door at the same time synchronous collection,Collect the cash of the residual value of the old machine paid to the customer at the completion site,At the same time, the system returns the purchase of new subsidies,Realize the integration of renewal and old collection。 Jingdong Electric's after-sales service person said that Jingdong Electrical Appliance also provides free door-to-door fees, free dismantling fees, free handling fees, and old machines are not limited to brands, categories, years, and appearances. It greatly saves the user's time and cost and provides consumers with a more worry-free service experience.
For the recycled old electrical appliances and old mobile phones, Jingdong Electric cooperates with formal dismantling enterprises in the industry to ensure that waste household appliances can be dismantled smoothly, and cooperates with many leading home appliance brands to enter the community to inspect household appliances at home, popularize the hazards of waste household appliances and provide trade-in process consultation, etc.
Experience in place: The interactive activities are exciting, and you can feel the happiness and satisfaction of offline stores
Camping market, free clothing care, food class, e-sports league...... During the May Day holiday, a variety of experiential activities were launched simultaneously in JD Mall and JD Electric City Flagship Store, allowing citizens and tourists to experience the charm and consumption fun of physical stores. The manager of Changsha Jingdong MALL said that consumers can go to the digital image experience area and game experience area to carry out e-sports competitions, and can bring winter thick clothes to Casarte, Siemens and other brand areas to enjoy clothing care services, and can also bring children to participate in food classes to make biscuits, egg tarts, dessert cakes...... Offline JD.com has become a new choice for many citizens to vacation.
In addition to making great efforts in the "special experience activities", offline JD.com has also comprehensively increased its special services, including 7-day no reason to return, 30-day price guarantee, 30-day return and 180-day replacement for major appliance quality problems, etc., so that consumers can feel the happiness and satisfaction of offline stores.