In today's turbulent electric vehicle market, Xiaomi Auto's first pure electric sedan, XIAOMI SU7, has attracted countless eyeballs for its unique design and powerful performance since its debut. However, since the appearance design of Xiaomi SU7 was exposed, many fans have pointed out that why this model is so familiar, isn't this a copy of Porsche.
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Xiaomi Auto has been attracting attention since the official announcement of its car manufacturing in 2021. As a technology company that started with smartphones, Xiaomi's entry into the automotive field is undoubtedly a bold attempt. As its first model, the SU7 carries Xiaomi's dreams and expectations in the automotive field, and is very popular in terms of body design, performance configuration and intelligence.
In terms of exterior design, the Xiaomi car team has carefully created various details such as the front, side of the body and tail, so that the lines of the vehicle are smooth and dynamic, full of a sense of technology and modernity. At the same time, SU7 also provides a variety of dazzling colors to meet the individual needs of consumers.
However, it was this model with high hopes that was embroiled in a controversy with Porsche. Many netizens and car critics pointed out that the SU7 is too similar to some models of Porsche in terms of styling, and named the SU7 "Porsche".
Especially at the front, the SU7's headlights and front face lines are exactly the same as Porsche's classic design. This similarity has not only sparked questions among netizens about the originality of Xiaomi cars, but also sparked discussions in the industry about the boundaries between design and innovation.
In the face of doubts from the outside world, Lei Jun, chairman of Xiaomi Auto, directly compared Xiaomi SU7 with Porsche Taycan at the SU7 press conference, and said that this car is benchmarked with Porsche Taycan in every performance. Lei Jun's remarks undoubtedly pushed this controversy to a climax.
Looking at Ke Shimai, President of Porsche China, he showed quite calm and atmosphere on this matter. In the face of all kinds of controversy on the Internet, he responded domineeringly, which may be the heart of good design. It can be seen that Porsche is still very tolerant of competitors like Xiaomi, and it can also be seen that the brand's own strong aura and self-confidence.
Ke Shimai's response won praise from many netizens, who believed that Porsche, as an old luxury car brand, had an extraordinary pattern and bearing. At the same time, some netizens expressed their understanding of the situation of Xiaomi Auto, believing that in the increasingly fierce competition in the electric vehicle market, Xiaomi Auto needs to use some mature design elements to quickly win market recognition.
In fact, the line between design and innovation has always been a blurred and complex issue. Many brands will learn from luxury cars, however, this does not mean that borrowing is the same as copying. A good design should be both innovative and meet the practical needs of fans.
FOR XIAOMI AUTO, THE XIAOMI SU7 IS UNDOUBTEDLY AN IMPORTANT ATTEMPT TO ENTER THE AUTOMOTIVE FIELD. Although it has caused some controversy in the exterior design, this does not negate its efforts and innovations in performance, configuration and intelligence. The appearance is only part of the story, but more important is whether the model can bring a good driving experience and practical value.
For an established luxury car brand like Porsche, its persistence and pursuit of design is undoubtedly worthy of respect. At the same time, in the face of the challenges and competition of emerging brands, Porsche has also shown sufficient confidence and tolerance. This healthy competition not only helps to promote the progress and development of the entire automotive industry, but also brings more choices and possibilities to consumers.
Whether it's Xiaomi cars or Porsche, they are all driving the development and progress of the automotive industry in their own way. I hope that domestic new energy vehicles can do better and better!
Netizens think that Porsche's response is very emotionally intelligent.
It is hoped that domestic automobiles can innovate and develop.
That's what a good car brand is.