Qingdao Lighthouse Brewing Co., Ltd., formerly known as Qingdao "Yuchang Sauce Garden", began in the last year of the Qing Dynasty (1904) and has a history of 117 years.
Rui Fengxiang's first general manager was founded
Speaking of the predecessor of Qingdao Lighthouse Brewing - "Yuchang Sauce Garden", it is impossible not to mention the right and left arms of a generation of big merchants Meng Luochuan, Sha Wenfeng (also known as Sha Yufu) and Meng Xiaohou. Sha Wenfeng is known as the "living wealth god" of the Meng family, and Meng Luochuan often says: "Sha Wenfeng is the hero of my Meng family's fortune. In 1916, Sha Wenfeng died of illness, and Meng Luochuan said sadly: "The death of Sha Gong is like breaking my arm." ”
Chauvin Peak
Sha Wenfeng, a native of WanxinZhuang, Zaoyuan Subdistrict Office, Zhangqiu. Since childhood, he has a very high understanding, good at financial management, first engaged in the money industry in Jinan, and Meng Luochuan got acquainted, the two verbally agreed, like-minded, have the intention of seeing each other and hating late. Although Sha Wenfeng is not proficient in silk cloth business, he is good at employing people. He is an old man with a heavy heart, a straight disposition, diligent and dutiful, painstaking and painstaking, because of Sha Wenfeng's great contribution, he was promoted by Meng Luochuan to the overall premier of Jinan, and is also the first general manager of Rui Fengxiang.
The plaque of Yuchang Sauce Garden inscribed by Wang An
While assisting Meng Luochuan in operating the "Xiang" brand, Sha Wenfeng also accumulated property, recruited talents, and opened up his own business name. He successively founded the Changyuan Sauce Garden in Changyuan Hutong, Mingshui Street, Zhangqiu, the "Qingyuan Ju" in Xiuhui Chengguan, and later the "Yuchang Sauce Garden" in Qingdao. The reason why Sha Wenfeng opened up a new road in the pickle industry is because the pickle industry is "big and long", and its products are necessary for daily life, so the operation is relatively stable, and it is said that it is a "business for future generations".
A chapter in the history of lighthouse brewing
Founded in July 1904, Yuchang Sauce Garden is a well-known long-established brand in Qingdao. At the beginning of the German occupation of Qingdao, a large number of migrant workers poured into Qingdao, relying only on meager wages to maintain the family's life, they had no big meat and big fish to eat, they could only eat stick noodles and brown rice noodles, only rely on pickles to accompany food. Sha Wenfeng saw the market demand, seized this business opportunity in time, invested in the current No. 55 Zhifu Road Land to build a house, opened Qingdao's first sauce garden - Yuchang Sauce Garden, and opened the historical chapter of Qingdao's sauce garden industry. Wang Yuxuan, a Zhangqiu person, was specially invited to be responsible for operation and management, and all employees were selected from Zhangqiu. This is the beginning of Qingdao's sauce garden industry and the beginning of the famous Qingdao Lighthouse Brewing Co., Ltd.
Yuchang Sauce Garden, the beginning of Qingdao's sauce garden industry
Yuchang Sauce Garden shop construction area of more than 160 square meters, is a typical Chinese style building, Linzhifu Road wall slip four semi-circular windows, the entrance is a counter, about 10 meters long, behind the employees are placed a variety of small tanks, containing a variety of pickles. There are dozens of large vats in the backyard of The Yucho Sauce Garden, marinated with a variety of pickles cut and shaped, covered with a conical cylinder lid, dried during the day, closed at night, and sold after a few months. Due to the fine selection of incoming materials, orderly production, strict control, product color and taste are excellent; in the operation, adhering to the credibility first, quality, good service, Tong Sou no deception creed, so Yuchang Sauce Garden has risen rapidly and become a thriving. Its pickles such as "tiger skin dish", "sauce bag melon", "eight treasure pickles", "shrimp oil cucumber", "chili brick" and so on are all famous dishes in the island city.
Yuchang Sauce Garden Business Register
Yuchang Sauce Garden has been operating exclusively for 8 years, driving the development of Island City Sauce Garden, and sometimes "Tonghe Fu", "Qian Xiang Tai" and "Wan Li" and other sauce gardens have been opened. By 1936, the city's sauce gardens had grown to more than 60, forming a flourishing situation of pickles in the island city. For a time, Yuchang Sauce Garden, together with Tonghefu, Qianxiangtai and Sanjucheng, was called the four major sauce gardens of Island City. By around 1937, Yuchang Sauce Garden sold more than 600,000 catties of various types of sauces a year, with sales of more than 23,000 silver dollars. There are 59 categories of pickles alone, with a variety of colorful colors, excellent product colors, shapes and tastes, and is recognized as the leader of the sauce garden in the island city.
Due to the reputation and operation of Yuchang Sauce Garden, genuine goods, flexible sales, its products not only occupy the Shandong market, but also exported to Hebei, Tianjin and other places. At the critical moment when the demand exceeded the demand, the boss decided to expand the production area, and they built a production workshop at the intersection of Dalian Road and Dandong Road. A large pool of about 50 square meters was built in the courtyard, and various pickles were pickled in the pool. Here the pickled is semi-finished products, can not be listed, and then taken to the store and then processed into a variety of finished products, before it can be put on the cabinet. By December 1946, the operation reached a considerable scale, with more than 800 sauce tanks, 6 store houses, 7 processing workshops, 27 employees, and advanced production equipment. According to Gao Lujun, a retired cadre of the Shinan Vegetable Company, the Eight Treasure Pickles produced at that time were well known. Mainly the workmanship is very fine, pickled in place. Its selection of ingredients are mustard greens, radish, cucumbers, leek flowers, almonds, peanuts, ginger slices, peppers, etc. 8 kinds, exquisitely made, held in small ceramic jars, with red logos on the outside, and then packed in a small basket woven with tree strips, there is a handle. In particular, the eight treasures are not only delicious and delicious, but also a special gift for relatives and friends.
On the Internet, I saw a sales invoice marked "State-owned Qingdao Industrial Brewery" in the 1960s, of which the address of the Business Department of Liaoning Road was No. 73 Liaoning Road, which was the address of the first brewery later.
In addition to selling local pickles, Zhengtai's orthographic rice vinegar, and Wantong's bottled soy sauce, in addition to selling locally, it also sold towns along the three railway lines of Jiaoji, Longhai and Jinpu, and its prosperity continued until 1946. After the outbreak of the civil war, prices soared, hundreds of industries were depressed, the purchasing power of the market fell sharply, and the sauce garden industry was hit hard. In 1947, the Kuomintang Municipal Social Bureau wrote about the sauce garden industry in the "Questionnaire on the Classification of Economic Undertakings": "The traffic has not resumed, the products are only sold in the city, the supply is oversupplied, and the tax is too large to lose. It can be seen that the Qingdao Sauce Garden on the eve of the founding of the People's Republic of China is on the verge of extinction.
The original site of the No. 3 Lighthouse Factory at No. 65 Huangtai Road (Yuchang Sauce Garden eventually became the state-owned Qingdao No. 3 Brewery)
After the liberation of Qingdao, Qingdao's sauce garden industry gradually resumed development. Yuchang, Tonghefu, Wantong, Daxing, Bohai, Shanke, Wansheng, Zhengtai... These long-established brands are public-private partnerships. By 1956, the number of sauce gardens had grown to 104. In 1962, the Municipal Bureau of Commerce merged the city's sauce gardens to form the state-owned Qingdao First Brewery (No. 73 Liaoning Road), the state-owned Qingdao Second Brewing Factory (Danxian Road), the state-owned Qingdao Third Brewing Factory (Huangtai Road), and the Cangkou Brewing Company (Chongqing Road). Yuchang Sauce Garden was changed to Qingdao No. 3 Brewery.
Century-old lighthouse Historical heritage
The original site of Qingdao Brewing Factory on Liaoning Road
In 1984, in order to strengthen industry management and continuously enhance the competitiveness of the brewing industry, Qingdao City separated nine production plants such as brewing, soy products and vermicelli from Qingdao Vegetable Company to form Qingdao Brewing Company. Its condiment processing enterprises include Qingdao Brewing Factory No. 1, No. 2, No. 3 Factory, Qingdao Curd Milk Factory 4 state-owned enterprises and Cangkou Brewing Plant 1 collective enterprise.
State-owned Qingdao no. 1 brewery "Lighthouse" brand soy sauce
State-owned Qingdao First Brewery "Lighthouse" brand rice vinegar
Qingdao no.1 brewery "Lighthouse" brand Qingdao pickles
In that year, Deng Zheyu, an engineer of the Science and Technology Department of Qingdao Municipal Bureau of Commerce, transformed the original manufacturing process of soy sauce, invented the continuous cooking method of soy sauce raw materials "high and short method", and took the lead in successfully testing in Qingdao Second Brewery. The invention project was awarded the fourth prize of the National Science and Technology Invention Award, the Outstanding Achievement Award of Technological Innovation and Technological Cooperation of the Employees of the All-China Federation of Trade Unions and the State Economic Commission, the Third Prize of the Technological Invention Award of the Ministry of Commerce, and the Second Prize of The Scientific Research Achievements of Shandong Province. In 1989, the annual output of soy sauce of Qingdao Brewing Company reached 28,000 tons, vinegar 4,300 tons, sauce 2,880 tons, pickles 5,610 tons, and tofu milk 1,118 tons. Among them, the special soy sauce, excellent soy sauce, sweet sauce and lettuce strips produced by Qingdao First Brewery, the special grade soy sauce, sweet vinegar, Wantong rice vinegar and curd milk produced by Qingdao Second Brewery, and the sesame spicy shreds and sauce assorted vegetables produced by Qingdao Third Brewery have been rated as high-quality products of Shandong Province and the Ministry of Commerce for many times. At the same time, Qingdao Brewing Company has become a leading enterprise in the condiment industry in Shandong Province, and also undertakes the technical training, on-site guidance and free cultivation of good strains for many brewing enterprises in the province that do not have production conditions. During this period, the company helped to build The Pingyi Brewery, Linyi Cishan Brewery, Pingdu Brewery, etc., and made contributions to the development of the condiment industry in the province.
In the 1980s, the planned economy was gradually replaced by the market economy model, and in 1994, after the liberalization of national grain prices, the production costs of enterprises rose and economic benefits began to decline. In 1998, Qingdao Brewing Company launched a new cooking wine project, which produced 209 tons of cooking wine that year. In the same year, the "Lighthouse" brand was named "China Time-honored Brand" by the former Ministry of Domestic Trade.
In 1999, the company's production and operation encountered great difficulties, and product sales fell all the way. In that year, with the approval of the Municipal Commercial Corporation, Qingdao Brewing Company was renamed Qingdao Brewing Corporation, and after the internal organization adjustment, there were Qingdao Brewing Corporation's First Brewing Factory, Second Brewing Factory, Wantong Hotel, Marketing Company, Food Research Institute, Liaoning Lumen City Department, Hexing Sauce Garden, Fuller Food Factory (the above are unincorporated enterprises) and other directly subordinate enterprises; the state-owned Qingdao Third Brewing Factory, Qingdao Seasoning Food Factory, Qingdao Third Vice Food Factory, Qingdao Tianjia Food Co., Ltd. are still independent legal person enterprises affiliated to Qingdao Brewing Corporation.
In the new century, enterprises have adopted various measures to improve production, operation, and management, but because the burden of enterprises is becoming heavier and heavier, it is difficult to reverse the serious situation of increasing losses. By 2002, only "two and a half" of the 8 enterprises affiliated to the head office were in normal production, 600 of the 1,100 registered employees were laid off, bank loans were more than 20 million yuan, other debts were more than 80 million yuan, and retired employee subsidies and employee medical expenses were in arrears.
In September 2002, Qingdao Jinbeiyang Engineering Company wholly acquired Qingdao Brewing Corporation and restructured into a joint-stock enterprise, and Qingdao Lighthouse Brewing Co., Ltd. was formally established. After the restructuring of Qingdao Lighthouse Brewing Co., Ltd., the purchase of first-class level of laboratory and testing equipment, update production equipment, improve technical capabilities, product quality is stable and reliable, its special soy sauce, lighthouse rice vinegar, Wantong rice vinegar, cooking wine and other brands, the annual sales of more than 20 million bottles (barrels, bags), well-known throughout the country.
In 2003, the "Lighthouse" brand series of condiments was rated as the only Shandong famous brand product in the condiment industry in Shandong Province. The first company to get a QS certified green pass, the "lighthouse" brand value quickly increased to 100 million yuan.
In May 2004, the company signed an agreement with the government of Huimin County, Shandong Province to build a 5,000-acre green raw material base for lighthouse condiments. The enterprise has won a number of quality reputation titles and certifications such as the product quality exemption certificate issued by the state, the top ten brand enterprises of vinegar in China's condiment industry, the national quality trustworthy food, the top 100 enterprises in the food industry in Shandong Province, the advanced unit of quality work in Qingdao, the products that consumers in Qingdao are assured and satisfied, and the provincial standardized good behavior enterprise.
Lighthouse old factory area
Old factory production workshop
In 2004, Qingdao Lighthouse Brewing Co., Ltd. ranked 9th in the country in terms of soy sauce production and sales and 5th in vinegar production and sales.
In 2005, it produced more than 30,000 tons of soy sauce, vinegar and other products, with annual comprehensive sales of more than 100 million yuan, ranking fourth in the "Top Ten Vinegar Brand Enterprises in China", and becoming the leading production and operation enterprise of condiments in Shandong Province.
In November 2006, it was re-evaluated and named as the first batch of "Chinese time-honored brand enterprises" in China.
In 2008, the company focused on chain operations and rapidly expanded its market share. It has set up more than 300 chain stores in Shandong Province, opened up more than 20 offices inside and outside the province, and entered the markets of Beijing, Tianjin, Nanjing, Northeast China, etc., and some products have entered the international markets such as Southeast Asia, South Africa, Europe and the United States, and the sales revenue of enterprises has increased at an average rate of 20%, achieving steady growth in production and operating performance.
In 2011, in response to the relocation and transformation plan of enterprises in the old town of Qingdao Municipal Government, the company moved the factory to Jiaozhou. In September, the new lighthouse plant was laid in The industrial park of Ducun Town, Jiaozhou City began construction.
In 2014, the new lighthouse plant was put into operation.
Jiaozhou Lighthouse Industrial Park Modernization Laboratory
The country's largest "lighthouse" series of seasoning brand packaging production line, 340 meters long and 72 meters wide (Jiaozhou Lighthouse Industrial Park)
In December 2016, after three years of construction, the company completed the construction project of relocation technology transformation (phase I project) with an annual output of 300,000 tons of soy sauce and other products, and entrusted the testing center of Qingdao Academy of Environmental Sciences to test the company's various environmental protection facilities, all of which met the national environmental protection requirements. The first phase of the project was completed and put into operation.
Lighthouse soy sauce, lighthouse rice vinegar, lighthouse pickles... For many years, it has been an indispensable condiment on the table of qingdao people. From 1904 to the present, the "lighthouse" has gone through 117 years of ups and downs. To this day, the glory of "Lighthouse Brewing" to the city is still fresh in people's minds.
The editorial reference of this article comes from: Zhu Hongmei's "Qingdao Lighthouse Brewing Co., Ltd.", Zhai Bocheng's ""Living Wealth God" Sha Wenfeng and His Three Sauce Gardens", Qingdao City Chronicle, etc.
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