Light up your dreams and hold up new stars. The Young Stars China 2024 Huabu Youth Award, co-sponsored by the Busan International Advertising Festival Organizing Committee and China Advertising Magazine, was officially launched, and a 24-hour creative competition closest to actual combat sounded the rallying call!
Since its inception, the Busan International Advertising Festival has been adhering to the goal of promoting the development of the global advertising industry, insisting on providing a platform for countries around the world to compete and communicate with each other, and with the mission of discovering and cultivating a new generation of young advertisers to promote the sustainable development of the entire industry.
As a unique innovation unit in the Busan International Advertising Festival, Young Stars China Huabu Youth Award is a global college student creative competition in China jointly organized by the Busan International Advertising Festival Organizing Committee and China Advertising Magazine, which is open to college students across the country. Young Chinese creatives who stand out will have the opportunity to participate in the Young Stars global competition during the Busan International Advertising Festival and win international honors. It is the mission of this local and international collaboration project to make the most creative and influential young people stand out and become part of the advertising creative system.
The Hwabu Youth Award is......
Listen to what the brand proposition and creative mentor of the Huabu Youth Award have to say
The 2022 Huabu Youth Award is presented by UNIQLO
Wu Pinhui, Global Executive Director of Fast Retailing Group and Chief Marketing Officer of Uniqlo Greater China
Let more potential and insightful outstanding students' works be displayed, and let more outstanding young people shine. While paying attention to students' originality, we also consider commercial creativity, and hope that students' works can be malleable in terms of practical commercial value and commercial execution.
2023 Huabu Youth Award Proposer: Zhiji Automobile
It's great that the brand has been able to engage with young people in such a friendly way, and the insights from young people's perspectives and the work they create have also brought some new inspiration to brand marketers.
2023 Huabu Youth Award Creative Mentor Comments (partial):
Heaven&Hell 创始人 李丹 Danny
There is no time to run in with an unfamiliar partner, and a chemical reaction must be produced in the shortest possible time, or there may be no reaction at all. The knowledge learned in school, the way of thinking that has been cultivated for a long time, in the collision with the tutor, students should quickly sort out their ideas, find the ideas they can understand, and start working immediately, I think this is a very challenging and demanding way of cooperation for any advertising "old bird" in the workplace. I want to say: Students, you are great, whether you go to the end or not, you are all winners.
La Pub is managed by Li Yicong
The creativity and passion of young people are so valuable, and the Huabu Youth Award provides them with an opportunity to showcase their talents and enable them to compete and learn from more like-minded people. I am very honored to participate as a mentor, not only to communicate with young people, but also to learn from other mentors, to grow and progress together in this urgent 24 hours, and to witness the possibilities of creativity bursting out in the limits.
Dee Dee, Creative Partner of Beijing Youli Interactive Digital Technology Co., Ltd
In 24 hours, more than 100 groups of advertising plans, I was pleased to see that under the same proposition, Chinese young people think from different perspectives - different angles of urban people's life, different product function points, and give one surprise after another.
The Huabu Youth Award really allows young people to truly experience the crazy inspiration output of Mad Men, and also allows the industry to discover the keen sense of smell in young people and the new perspective of Generation Z. It's not so much a competition, but in my opinion, it's more like a cross-generational collision of the advertising industry condensed in three days.
Tao Lei, Partner/Chief Creative Officer, 25HOURS Advertising Agency
The 24-hour proposition challenge will also be a challenge beyond the limit for professional advertising professionals. Unexpectedly, this group of young people, not only every contestant has completed the challenge, but also everyone has a super high level of presentation, some contestants, within 24 hours put forward a deep understanding of the brand and consumer insight, some contestants, even if they compete with professional companies are not inferior to the big idea! There are also contestants, 24 hours, not only to complete a marketing plan, even the product video is filmed and produced. This is the enthusiasm and energy of China's new generation of advertising people, which has infected every one of our mentors and judges.
Wang Chenhao, director of the creative group of the creative center of the blueFocus digital marketing agency, KK.WANG
The Huabu Youth Award is a "test" soil for students to be born to the sun, where every creative seed can be experienced, grown and bloomed, and stimulate the inner turmoil and imagination of thinking.
The 24-hour quick assignment is a great test for every participating student, but I believe that this kind of experience and "catalysis" will make something for each of them, and I can also feel the potential and creative enthusiasm of future young creatives from them.
The closest to the actual 24-hour creative Liveshow
The Young Stars Busan International Advertising Festival Global College Student Advertising Contest is a rare LIVE mode in the international advertising festival that has a live mode of on-site opening, on-site production, time-limited completion, and on-site review. For the contestants, this is a "hunger game" that relies on creativity to win. Contestants need to complete the advertising creation of the specified proposition within 24 hours, compete for creativity day and night on the same field, and compete for 10 groups to enter the finals, which is a great test of the contestants' innovation ability, execution and willpower.
Young Stars China 2019华釜青年奖24小时比赛现场（上海师范大学）
Young Stars China 2022华釜青年奖颁奖礼现场
2022 Huabu Youth Award Gold Award: Empowering Packaging - Escaping Gravity
Contestants: Binhai College of Nankai University: Sun Pengcheng, Mo Bin, Feng Xinyao
Young Stars China 2023华釜青年奖24小时比赛现场（复旦大学新闻学院）
2023 Huabu Youth Award Gold Works: Two points are more than one line
Contestants: Union College of Fujian Normal University / Lin Yating, Wu Fangyi
The scene of the Busan International Advertising Festival YOUNG STARS 2023
The Chinese team "Backlight" won the YOUNG STARS Gold Award at the 2023 Busan International Advertising Festival
Winners: Shanghai Normal University / Wang Leyi, Zhang Zijie
24-hour competition, 365 days of interaction
Contestants will have the opportunity to participate in the "G-star Workshop" jointly organized by China Advertising Magazine and Guangdong Guangguang Group, to build an immersive communication bridge between enterprises and young people in the form of internships, offers, study tours, actual combat, large classes and other school-enterprise interactions, create a closed loop of talent training, talent delivery and talent optimization in the advertising industry, and stimulate the infinite possibilities of "future advertisers"!
Event Information
Registration Period:
April 15 - May 20, 2024
Registration address:
http://vv.youngstarsk.com
Entry Period:
June 1 - June 3, 2024
June 1
Sign-in, opening ceremony, training session, announcement of propositions, start of the competition
June 2nd
Complete and submit the competition entry
(From the announcement of the proposition competition on June 1 to the completion of the work on June 2, the time span is 24 hours)
June 3
Announce the results, grade awards, on-site proposals, and awards
August 21-26
Busan World Finals
Nanjing University (Xianlin Campus)
No more than 2 participants per team must bring their own laptops and other necessary equipment.
The Busan International Advertising Festival and the Organizing Committee of the Huabu Award will issue organizational certificates to the participating schools.
The top 10 winning teams of the Huabu Youth Award will receive tickets to the 2024 Young Stars Global Finals, representing China's young creative power in Busan, South Korea.