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At the 4th China International Consumer Goods Expo held in Haikou, Hainan, many trendy new products and time-honored brands emerged, and many exhibition halls could see the figure of national tide boutiques and intangible cultural heritage skills. What new products did they bring to the table, and how did they promote China's high-quality consumer goods to the world?
CCTV reporter Wang Shuchang: This year, consumers' enthusiasm for buying gold has not diminished. At the site of the Consumer Expo, many designers of gold jewelry drew inspiration from traditional culture and integrated traditional craftsmanship, and the products attracted the attention of many young people as soon as they were unveiled.
Exhibitor Shen Jian: This dowry box of the dragon and phoenix dance is our treasure this time, it weighs 2487.46 grams and the price is 2.06 million yuan. Now in the sale of gold, these national tide sets can account for about 70%.
This year's CICGF will focus on building an exhibition area of trendy products with domestic characteristics at the main venue, and the exhibition direction will mainly be domestic trendy products, time-honored brands and "Made in China" brands, covering all aspects of residents' clothing, food, housing, transportation, life and entertainment. This year, the horse-faced skirt has become popular in the circle, and the "new Chinese style" has become a clothing element that young people are keen on.
Exhibitor Wu Wanjing: Xia Bu embroidery is a representative project of national intangible cultural heritage, in the process of protection and inheritance, we deliberately move towards the direction of integration with the times, and we have developed a lot of Xia Bu embroidery bags over the years. This morning, a foreign manufacturer of jewelry asked if they could have some cross-border cooperation with us.
Not only traditional elements, intelligent manufacturing is also promoting national tide products to the world. This latest version of the intelligent split tea dispenser, which made its debut at the Consumer Expo, can produce tea in as fast as 3 seconds.
Exhibitor Hu Zuocai: Our brand currently has stores in 9 countries around the world, ensuring that the products that customers drink are uniform in any store in the world, and helping to promote the new Chinese tea drink to the world.
On April 14, the first co-branded series launched by a brand's cultural and creative gifts and Chengdu Giant Panda Breeding Research Base - "Shu Yun Xiaopang" was launched at the Consumer Expo, and the innovative integration of pop culture and Chinese elements once again opened a window for young people around the world to understand Chinese culture.
Exhibitor Chen Xiaoyun: In fact, young people around the world have a lot in common, and they all have the same aesthetic and emotional values. The original IP of Chinese trendy toys, combined with local cultural elements, is developing overseas faster and faster, and is welcomed by many young consumers around the world.
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Editor: Pan Xu