Recently, JAC released the "Anhui JAC Automobile Group Co., Ltd. Production and Sales Express Report for March 2024".
According to the data, in March 2024, JAC Motor's JAC pickup trucks sold 5,273 units worldwide, an increase of 8.9% year-on-year and 38.4% month-on-month. Among them, the domestic market and the international market both achieved year-on-year growth. In the first quarter, JAC sold a total of 13,800 pickup trucks worldwide.
Outperform the pickup industry market The road to development is getting wider and wider
Since the beginning of the year, JAC Pickup, a subsidiary of JAC, has taken advantage of the trend of economic improvement, gathered the wisdom to overcome difficulties, and gathered the strength of unity and struggle, and steadily made products excellent, marketing and services fine, continued to deepen the domestic and international markets, and achieved a stable start.
In the domestic market, China's economy is in a period of steady recovery and a critical period of structural adjustment, and it is still facing many challenges and fierce competition. JAC Pickup actively responds to market changes, makes concerted efforts to stabilize production, promote new products, expand the market, and continues to increase multiple discounts, with terminal sales outperforming the pickup industry, with a monthly production volume exceeding 6,000 units for the first time. In the first quarter, JAC pickup truck exports exceeded 10,700 units, continuing to show a steady pace, and entering the Australian market strongly, JAC T9 started high-end in the future, and the road to development is getting wider and wider, making Chinese pickup trucks shine in the world.
Continuously enrich the product matrix and enjoy the creation of wealth and a comfortable life
JAC's JAC pickup focuses on the actual car use scene, focuses on the core value of users, and strives to grasp new products and continuously enrich the product matrix. In the first quarter, new models such as JAC T8 PRO Nighthawk and JAC T6 Champion Edition were successively launched, allowing users to enjoy wealth creation and comfortable life.
In February, the JAC T8 PRO Nighthawk was officially launched. As an automatic four-wheel drive hard pickup, the new car is equipped with an Ankang 2.0T engine, matched with ZF 8AT automatic transmission, standard four-wheel drive system and many off-road configurations, which is not only a good assistant on the road to wealth, but also a good partner on the off-road road.
Subsequently, the JAC T6 Champion Edition was also officially launched. As a fashionable, economical and practical pickup truck, the new car inherits JAC's excellent chassis strength and is equipped with Isuzu 2.8T diesel power, which is not only good to look good and easy to drive, but also more affordable to the people with a starting price of 83,800 yuan, providing a strong boost for the majority of users to create wealth in the Year of the Dragon.
The launch of the above new products has enhanced the competitiveness of JAC pickup trucks in various market segments and contributed to the growth of terminal sales. In the second quarter, more passenger-oriented, intelligent, new energy, and scenario-based new models will be launched one after another, and the JAC Hantu EV will make a new appearance at the 2024 Beijing Auto Show, so stay tuned!
Deepen the user co-creation model and enjoy a discount of up to 19,000 yuan
In recent years, the pickup truck market has accelerated its evolution and is forming a new user ecology. JAC Pickup, a subsidiary of JAC, continues to deepen the co-creation model with dealers, users, industry experts, and well-known modification companies, and play with global users, and will carry out seven major travel activities in 2024 to share the life of a full-scene pickup truck.
In February, the Northeast Ice and Snow Crossing Tour came to a successful conclusion. Whether it is the frozen river or the frozen grassland, JAC Pickup is calm and courageous. In the subsequent 2024 (2nd) Pickup Ice and Snow Driving Experience Camp and Cold Area Off-road Challenge, it also performed well and competed for the first place.
With the development of the pickup truck city, "hardcore off-road" has become a favorite of many people. JAC pickup truck comes with a "hard" gene, can be business, can be ridden, can be wild, the second quarter also launched five gifts for off-road products, up to 19,000 yuan discount, so that the majority of off-road enthusiasts can easily realize the off-road dream.
This year marks the 60th anniversary of the establishment of JAC, and it is a key year for the transformation, upgrading and innovation breakthrough of JAC pickup trucks. In the first quarter, JAC pickup trucks withstood market pressure with hard-core products and active marketing, achieving a stable start in the first quarter of the Year of the Dragon. In the second quarter, the economic recovery continued to strengthen, the implementation of trade-in of consumer goods was accelerated, and JAC pickup trucks continued to grow steadily with a wealth of high-quality products and generous preferential policies for car purchases.