How should automakers face the next auto market? Should they continue the previous price war with a near bottom line, or should they strive to find a new way out? In my opinion, avoiding the price war circle and opening up new ways to play is the right way to solve the problem. In this issue, we also want to borrow the newly listed Lynk & Co 01 and talk to our friends about how the 2024 Lynk & Co 01 faces this rim war from the dimensions of configuration, power, and service.
What you play is to increase the allocation without increasing the price
In the first part of the article, we would like to mention the configuration of the 2024 Lynk & Co 01.
The reason why "configuration" is put in the first part is that the current rim competition is the configuration between vehicles. Many manufacturers even shouted slogans such as "entry is high configuration" or "entry is full matching". It sounds wonderful, but the price of such products is often set at a high price. And Lynk & Co believes that since it wants to win the opponent in an all-round way, it is necessary to "increase the allocation without increasing the price".
What about the configuration of the 2024 Lynk & Co 01? We checked the specific configuration table of the 2024 Lynk & Co 01 and found that the configuration of the new car has been significantly improved when the price of each model is similar to that of the old model. And to say that the most eye-catching or cost-effective must be the Halo version of the model, in the case of the same price as the old model, the new car has added W-HUD, dash cam, life body legacy monitoring, in-car entertainment camera, driver status monitoring, fragrance, multi-functional trunk cover and so on.
There are many promotional means in the car circle, such as cash discounts, insurance subsidies, etc., but in my opinion, these so-called discounts do not mean that consumers can finally get benefits, because behind these promotional price reductions, they are often accompanied by product reductions and shrinking service items. Therefore, on the basis of the same product price, it is the way to show the sincerity of the manufacturer to provide better product quality, more in-car configuration and better service. It's clear that Lynk & Co deserves a thumbs up from consumers at this point.
The entry-level version is full of power
The operation of the 2024 Lynk & Co 01 is indeed surprising, but I think the most topical thing should be the mechanical structure of the new car.
Those who have learned about the domestic car market should know that at present, many SUV products in the price range of 150,000 have almost chosen the power combination of 1.5T + CVT / DCT, such a power structure seems to be fine, and the daily household is also very happy, but in the eyes of many small partners, there is a compromise component in installing a 1.5T engine on an SUV that is not too small, and the 2.0T high-power engine + multi-gear AT transmission is the best way to open this type of product.
The answer is that the whole system is equipped with a Drive-E 2.0TD T5 engine and an 8AT automatic transmission, providing a maximum power of 254Ps and a peak torque of 350N•m. Therefore, in the power system, Lynk & Co has achieved a far leading level.
What you play is the "lifetime warranty"
The configuration and mechanical quality of the 2024 Lynk & Co 01 really don't have to be said, so how much does the relevant car purchase welfare manufacturer give?
We took a look at the price poster of the 2024 Lynk & Co and found that the 2024 Lynk & Co 01 still comes with a lot of car purchase benefits, such as a car purchase subsidy of 6,000 yuan, a 2-year 100,000 interest loan car purchase policy, a lifetime free warranty for the first owner, lifelong roadside assistance, lifetime free data traffic, and so on.
It can be found that the words "lifelong" appear many times in the additional benefits of the 2024 Lynk & Co 01, which shows that Lynk & Co is not only confident in its own products, but also in the services it can provide. Therefore, in the price of 150,000 yuan, the 2024 Lynk & Co 01 can not only be full in terms of configuration and mechanical quality, but also greatly surpass its peers in the product service part.
At this point, we can actually draw a small conclusion, the criteria for judging the quality of a product are not limited to the product itself, and the service provided by the product provider is also very important. Continuously upgraded product quality and intimate and warm service can continue to improve the satisfaction of this product in the hearts of consumers. Therefore, we can see that the brand Lynk & Co still knows how to build car doorways.
Write at the end
How can a Chinese car brand maintain elegance in this endless price war? Lynk & Co's answer is to "fight a value war". Because only by "fighting a value war" can we effectively avoid the "price war vortex". By significantly increasing the configuration of new vehicles and improving warranty services, the 2024 Lynk & Co 01 has been able to achieve a qualitative leap in product value. So we also have reason to believe that the next rim must belong to the "value-to-price" benchmark of the 2024 Lynk & Co 01.